Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Tools Examples Content 169

WBT Systems

MARCH 20, 2018

What does it take to make a seven-figure income from online courses? She’s a multi-millionaire online marketing expert who says, “Webinars are the backbone of my business model.” Her free webinars act as lead generators for her paid online courses. Benefits of adding webinars to your marketing plan. Ask Amy Porterfield.

Course 161

Course How To Content Marketing 161

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Webinar, course, and other educational event registrations Email clicks Web page views Community discussions Check your AMS data for audience segments that are large or active enough to support specialized tracks or workshops. The emphasis is on “targeted.”

Event Planning 150

Event Planning Marketing Discount Conference 150

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Disciple Media

AUGUST 21, 2023

In a world that never stops learning, online courses have become a golden ticket to sharing knowledge, connecting with global audiences, and even generating passive income. The rise of online courses The digital age has transformed education, bringing learning to our fingertips. But how do you make it happen? Let’s dive in!

Course 36

Course How To Price Social Media 36

WBT Systems

AUGUST 29, 2017

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs.

Marketing 192

Marketing How To Course Discount 192

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.

Video 70

Video Process Certificate Course 70

Fonteva

JANUARY 20, 2022

The last thing you want to do is invest in custom-creating a new e-learning course only to have few members (if any) purchase it. Just like a forgotten instrument, treadmill, or book gathering dust in the corner of your closet, courses that members don’t complete provide little value for your organization. Keep courses updated.

Course 52

Course Tips Content Guidelines 52

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Blue Sky eLearn

JULY 14, 2020

Some of us sit on video conference calls the better part of the day. This will give you a better grasp on the number of registrants and if you need to step up your marketing efforts as you get closer to the event. . In fact, even at Blue Sky eLearn, our webinar attendance for our own educational webinars shot up. Use Social Media .

Tips 363

Tips Conference Price Social Media 363

GrowthZone

AUGUST 3, 2023

Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Award of Excellence Winners – Category One Videos Good News Friday | Cambria Regional Chamber of Commerce (Pa.)

Long Beach 148

Long Beach Iowa Video Utah 148

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Membership.

Revenue 256

Revenue Strategy Member Engagement United States 256

Association Analytics

SEPTEMBER 27, 2023

By using analytics, they realize that most of their online course engagement happens in the evenings. Download our free benefit analysis template and watch a short video that explains how to complete it. The event team might be eyeing a better registration system, while marketing focuses on a new email tool.

Analysis 169

Analysis Revenue System Learning Management System 169

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 1 CMP credit. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Association Success

MAY 15, 2018

Video is incredibly flexible, engaging, and meets the needs of visual learners. Many learners who become disengaged when they are solely reading can learn at a deeper level when that text is accompanied by video. Overall, we strive to be innovative trendsetters in the management accounting education market.

Case Study 62

Case Study Video Course Education 62

WBT Systems

JULY 3, 2018

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. This modular consumption habit is everywhere: putting together a playlist instead of buying an album, or an assortment of video streaming services instead of a cable package.

Marketing 150

Marketing Certificate Education Michigan 150

KiKi L'Italien's Acronym Soup

AUGUST 28, 2013

Whether you know it or not, video is likely in your future. Here''s why: From this blog post by Wolf 21 Internet Marketing , you can see some provocative statistics about video (attrib. to Craig Backman from McLellan Group): Video is the preferred medium by most site visitors. Video is relevant to all demographics.

Video 100

Video Project Examples Content 100

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). 1 CAE credit.

Strategy 272

Strategy Video Technology Innovation 272

Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Cat videos were always among the viral hits on the Internet, so it’s no surprise that big cats also drive people wild. Did you know you can upload a video to your Facebook cover photo ? Your marketing director didn’t.

Strategy 100

Strategy Tampa San Diego Marketing 100

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Mon 6/21 at 1 p.m.

LMS 369

LMS Certificate America Committee 369

Reid All About it

APRIL 19, 2024

Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

Newsletter 250

Newsletter Content Social Media Education 250

WBT Systems

SEPTEMBER 19, 2017

An online course that merely provides information is no better than any other in today’s competitive lifelong learning market. Your association must differentiate itself by offering online courses that engage, connect, and transform students. 1 – Prepare students for the online learning experience.

LMS 161

LMS Course Video Mooc 161

Smooth The Path

JANUARY 21, 2016

Learn how to avoid this trap in the newest mini-course for association professionals: If the embedded YouTube video is not working for you go directly to YouTube. Or we can optimize our member marketing communications with A/B testing. Associations tend to lean toward optimizing. Optimizing can become a trap.

Course 60

Course Innovation Video Conference 60

Freestone

MARCH 14, 2024

Along with that, you need to consider the benefits of managing online courses, data, and continuing education and more – from start to finish in one platform to reduce staff time on labor-intensive administrative tasks and provide interactive dynamic content. Having member feedback will be immensely helpful in driving learner engagement.

Education 91

Education Strategy LMS Learning Management System 91

WBT Systems

NOVEMBER 28, 2017

However, you don’t have the budget to hire instructional designers to develop courses. First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Is there a segment of the market they’re not serving?

How To 204

How To LMS Video Class 204

WBT Systems

MARCH 27, 2018

If you don’t have these resources, check out: Coursera’s Learning to Teach Online course. Don’t wait for the end of the course to find out about adjustments you can make along the way. Engage learners’ brains by using a mix of content delivery methods—video, text, audio, and presentations. Don’t be afraid to use video.

Course 199

Course Case Study Mooc Certificate 199

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JANUARY 12, 2024

At Locus, Cory Doctorow says, “Of course AI is a bubble.” The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it!

LMS 266

LMS Education Member Engagement Revenue 266

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. The CMX blog shares a variety of resources about community management, including videos, articles, and announcements.

Marketing 116

Marketing Social Media Houston Resources 116

Reid All About it

JUNE 4, 2021

Of course, you know they have a good answer, which they share in their latest post along with examples of how two associations use chapter benchmarking data to spark change. Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Benchmarking chapter data. 1 CMP credit. every Monday.

Video 367

Video Innovation Content Technology 367

Freestone

MARCH 19, 2024

Introduction It can be overwhelming to build and market a learning strategy that successfully incorporates a combination of live and on-demand content across an entire year. Without learning engagement, learners won’t invest in a course, won’t take another course, and won’t remain a learner. But you don’t need to get stressed.

LMS 93

LMS Education Course Class 93

NXUnite

FEBRUARY 15, 2024

Asynchronous courses. For employees who prefer a more flexible learning schedule, direct them to online courses that they can work through at their own speed. These courses are cost-effective and cover topics such as matching gifts and cybersecurity through educational videos, quizzes, and other activities.

How To 130

How To Class Resources Course 130

WBT Systems

AUGUST 1, 2017

Flipped learning is the brainchild of two high school science teachers who decided in 2007 to have their students watch preparatory videos online before coming to class. In conference marketing materials and session descriptions, explain the value and logistics of the flipped learning concept. Sell the benefits of flipped learning.

Education 225

Education Conference LMS Course 225

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. via ClassicFM Yasher Ali’s dog comes home with his buddy— video.

Social Media 250

Social Media DC Strategy Education 250