Reid All About it

JANUARY 26, 2024

Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Elevating New Member Engagement How well are your new members joining and engaging in your community? I’ve used data from Marketing General Inc.’s

Survey 257

Survey Project Strategy Education 257

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. Not all members behave the same.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Reid All About it

AUGUST 28, 2020

MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners —sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association. Member parents. You want to be indispensable to your members? Sponsors and exhibitors.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. I definitely agree with the #1 blogging tip: create a content strategy. I found a few good reads for you this week….

millennials 150

millennials Recruiting Recruitment Revenue 150

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. How Your Community Can Turn 1 Event into 365-Day Engagement. More info/register. Fri 4/16 at 1 p.m. – More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MAY 8, 2020

The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Hear about some major considerations for online engagement. Join us as we each slip into our member’s shoes and look at engagement from their perspective.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MARCH 26, 2021

Learn about ideas and tools that will allow your organization to be at the forefront of this change, and how to surprise your learning audience with seamless and thoughtful opportunities to increase audience engagement and boost organizational revenue. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. How to Generate Revenue for Advocacy Efforts Learn about strategies and best practices for generating revenue for association advocacy efforts.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

DECEMBER 11, 2020

Billhighway explains how you can get access to chapter member engagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources. Definitely not another boring Zoom meeting. Association websites. BYOB, obviously. Host: Lee Gimpel, Better Meetings.

Project 370

Project Education Software Review 370

Reid All About it

JULY 21, 2017

Learn the key rules that should guide your mobile solution search; how to find solutions that are as flexible as you need them to be; how to identify mobile solutions that allow you to maximize revenue, engagement, or any other goal; and the common mistakes event managers make when searching for mobile solutions. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

MemberClicks

OCTOBER 11, 2023

Need at least 1 officer, responsible for certifying corporate records (secretary) Illinois requirements dictate that in order to be eligible as a board member, the individual does not need to be a state resident or a member of the organization.

Illinois 52

Illinois How To Chicago Software 52

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” How Association Marketers Are Using Digital To Grow Member Engagement & Revenue.

Revenue 44

Revenue Email Marketing Education Review 44

Association Briefings

OCTOBER 22, 2020

Now, I would definitely agree that the email of 2009 is certainly dead. Think of all the questions you ask on your membership application: geographical location, years in the industry, company revenue, number of employees, etc. Now take your segmentation one step further, segmenting your members based on past behavior.

How To 52

How To Newsletter Content Communications 52

Reid All About it

FEBRUARY 3, 2023

Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. They don’t find a volunteer to fill a space; they get to know the volunteer and find the right space for them. CMP credit.

LMS 40

LMS Video Technology Revenue 40

Reid All About it

JUNE 24, 2022

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s time to examine the ways associations mistakenly take their members for granted and how to fix it. What data points should you use to measure member engagement? More info/register.

Video 39

Video Revenue Strategy Technology 39

Association Adviser

MAY 20, 2014

percent agree), member engagement/volunteering (43.4 ” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time. percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Hear about findings on recruitment, engagement, retention, and reinstatement, what’s working, what’s not, and challenges in today’s membership organizations. Shopping for an LMS? 1 CAE credit.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

APRIL 15, 2022

When I worked in membership for a trade association, it was always difficult to convince prospects of the membership value of lobbying since it went on whether or not their company was a member. Generating Year-Round Revenue with Meeting Data. Presenters: Joel Resnik, Chief Revenue Officer, Gather Voices. More info/register.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

MAY 1, 2020

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair that one with four keys to ensuring your virtual events are actually engaging —from Elisa Pratt at Association Success. 1 CMP credit.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. More info/register (fee for ASAE non-members). Virtual conference design. Host: ASAE. Mon 12/7 at 11 a.m. –

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

APRIL 23, 2021

Event Revenue and Sponsorship ROI. Learn how to maximize ROI with strategies such as: ticketing, pricing and access strategies to optimize revenue and registration; sponsorship tier concepts and best practices; sponsor benefits that also engage and wow attendees; and what data-points to track and measure from attendees to prove ROI. .

Revenue 370

Revenue Strategy Content Education 370

Membership Marketing

MAY 17, 2010

He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” I agree with his definition. And in fact from my research, it is not only a good definition, but it actually works. Accelerate.

Marketing 40

Marketing How To Price Analysis 40

Reid All About it

SEPTEMBER 20, 2019

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. CAE credit. Tue 9/24 at 2 p.m. – 1 CAE credit.

DC 34

DC Washington Baltimore Certificate 34

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Presenter: Carlos Restrepo, MS, CAE, Chief Revenue Officer, Agilutions. Leading Member Engagement from the Outside-In. Location: Alexandria VA.

North Carolina 34

North Carolina Education Project Communications 34

MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. In these programs, nonprofits provide members with incentives or benefits in exchange for donations and financial support. How do you build a successful nonprofit membership program?

Software 52

Software Membership Management Newsletter Revenue 52

Reid All About it

APRIL 22, 2022

New member engagement. She reminds us that there are all kinds of new member engagement plans for all sizes of chapters and associations. Speaking of which, if you haven’t yet already, please participate in her second edition of the popular New Member Engagement Study. Non-dues revenue. Host: Grype.

Proposal 39

Proposal Price Technology Recruiting 39

Reid All About it

OCTOBER 26, 2018

An Association Advisor interview with Tamela Blalock, CAE , reveals her superpowers: member development and revenue generation. This is a must-read-and-keep, definitive guide to email deliverability. How Your Organization Can Use AI to Increase Member Engagement Right Now. Dave Lutz, Velvet Chainsaw Consulting ).

DC 34

DC Washington Chicago LMS 34

GlowGlobally

FEBRUARY 11, 2013

But initially, he will want to limit his engagement to your association’s body of knowledge, he does not yet “value” the other elements of full member engagement. Your new rules of engagement, effectively serve as an extended recruitment strategy, whilst at the same time expanding your association’s outreach and member base.

Price 60

Price Newsletter Products Content 60

Reid All About it

JULY 22, 2022

Find out how to move beyond reporting and embrace the age of analytics, extend the value of the data already living in your AMS, and use analytics for strategic purposes like growing revenue, increasing member retention and improving engagement. Obtaining Your CAE (ASAE Member Learning Session). 1 CAE credit. CAE credits.

Price 43

Price Technology Strategy Software 43