Reid All About it

MARCH 3, 2017

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. I definitely agree with the #1 blogging tip: create a content strategy. 1 CAE credit. More info/register.

millennials 150

millennials Recruiting Recruitment Revenue 150

Higher Logic

MAY 16, 2019

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. Membership recruitment and retention aren’t isolated processes. Your prospective members expect that your organization has transformed digitally just like all the other companies and brands they interact with.

Member Experience 196

Member Experience Technology Content Communications 196

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. E-learning programs can definitely help associations solve some of the challenges described in these two reports. It’s human nature—the ego at work.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JUNE 9, 2023

They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Membership engagement. AI and Tech Strategy. What is/should be IT’s role and/or responsibility in their organization’s AI strategy? Event marketing.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JULY 24, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. – Proven Strategies to Increase Member Retention.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this interactive program, Steve provides insights and strategies to elevate decision performance.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MARCH 26, 2021

They suggest strategies for resolving some of the challenges you probably have with your SMEs. Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. Johnson II, CMP, DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Volunteer SMEs. 1 CAE credit.

Innovation 259

Innovation San Diego LMS Strategy 259

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. My YouTube examples don’t quite fit this lofty definition. Thought leadership is a strategy that seems tailor-made for associations. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

MAY 8, 2020

The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. More info/register. Host: Leading Learning.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

DECEMBER 11, 2020

Billhighway explains how you can get access to chapter member engagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources. Definitely not another boring Zoom meeting. More info/register (fee for MPI non-members). Association websites.

Project 370

Project Education Software Review 370

Reid All About it

MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Learn how engagement builds from our member’s points of view. Membership tiers. No plan, no progress. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Hear practical tips and tactics for planning an effective networking strategy and using the ASAE Annual Meeting to advance your career.

Revenue 195

Revenue Video Strategy Industry 195

MemberClicks

NOVEMBER 14, 2023

You strive to keep your members engaged and involved in your organization because you know that member retention is key to your success. It’s more cost-effective for you to retain an existing member than to recruit a new one. Are you receiving negative feedback from your members?

Newsletter 59

Newsletter Strategy Social Media Survey 59

Reid All About it

JULY 21, 2017

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. 5 Must-Have Strategies for Membership Growth.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Association Briefings

OCTOBER 22, 2020

Now, I would definitely agree that the email of 2009 is certainly dead. Using this data to its fullest extent can create a powerful and engaging communication experience that the largest Fortune 500 companies would pay big bucks for. And let’s not forget, your members expect it. recruiting new members.

How To 52

How To Newsletter Content Communications 52

Associations Now

AUGUST 16, 2017

In the registration process, there should be a clear explanation and definition for what the technology is and how the data will be kept private,” he said. Identifying Blue-Shoe Members. If you’re going to make a persona and treat members differently, the idea is to take all actions into account.”. Choose Your Own Adventure.

Team 70

Team Project Technology Analysis 70

Reid All About it

DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Phew, life is definitely not boring. New Member Engagement Study Launch Party.

Tips 41

Tips Video Content Marketing 41

Reid All About it

FEBRUARY 3, 2023

Impexium recommends five strategies for a change management framework. Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Change management. Volunteer leaders. Marketing plan.

LMS 40

LMS Video Technology Revenue 40

Association Adviser

MAY 20, 2014

Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement.

Social Media 60

Social Media Communications Content Strategy 60

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Host: Feathr.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

JUNE 24, 2022

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. Learn negotiation strategies and tips that work to get what you really want. Why Having an Event Video Strategy Matters. What data points should you use to measure member engagement?

Video 39

Video Revenue Strategy Technology 39

Breezio

JANUARY 10, 2017

There is no better time than now to revisit your online community strategy. If you’re ready to revamp your community with optimal engagement and value in mind, the first two questions to consider are, Do you have a (good) Community Manager? This is a recipe for failure in terms of engagement.

Content 28

Content millennials Strategy Recruiting 28

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. Learn how to incorporate tactical strategies designed to enhance the management, engagement and training of millennial employees. Shopping for an LMS? 1 CMP credit. More info/register. Host: PCMA.

Columbus 39

Columbus North Carolina LMS millennials 39

Associations Now

MAY 14, 2014

Strategy, governance, and executive leadership. The vast majority (79 percent) of the best-performing communities have an “approved, operational, and measurable” strategy. Advocacy programs increase engagement. Do you have a measurable strategy or a volunteer governance structure for the community?

Leadership 40

Leadership Class Committee Report 40

Reid All About it

JULY 20, 2018

The first two tactics will definitely reap results—the third is a nice-to-have but you can live without it. Promote Your Content Effectively to Drive Member Engagement. Ultimate Member Engagement: The Power of Data-Driven Decision Making. All times are Eastern Daylight Time unless otherwise noted. Host: Impexium.

LMS 30

LMS DC Washington Chicago 30

Reid All About it

APRIL 15, 2022

When I worked in membership for a trade association, it was always difficult to convince prospects of the membership value of lobbying since it went on whether or not their company was a member. After years of talking about integrations, a group of ASAE members developed the State of iPaaS in Association Industry survey. 1 CMP credit.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

SEPTEMBER 20, 2019

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. Contract Strategies for the Evolving Marketplace.

DC 34

DC Washington Baltimore Certificate 34

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Join us for this strategy session to learn more about diversifying funding streams through philanthropic approaches, increasing revenue generation beyond earned income models, and improving income projection from untapped and under-used sources.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Membership Marketing

MAY 17, 2010

He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” I agree with his definition. And in fact from my research, it is not only a good definition, but it actually works. Growth Strategy.

Marketing 40

Marketing How To Price Analysis 40

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Learn how to effectively incorporate and manage the 4 C’s of engagement into your 2020 communications program. Host: Engage. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Reid All About it

MAY 1, 2020

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair that one with four keys to ensuring your virtual events are actually engaging —from Elisa Pratt at Association Success. Host: Astriata.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

APRIL 23, 2021

Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Membership Data: Proven Strategies for Driving Your Association’s Growth. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

APRIL 22, 2022

Quorum explains why companies might want to have their own in-house governance relations team, strategy and software. New member engagement. She reminds us that there are all kinds of new member engagement plans for all sizes of chapters and associations. Amanda Kaiser says size does matter. More info/register.

Proposal 39

Proposal Price Technology Recruiting 39

Eric Lanke

JULY 2, 2018

That's the person we call the decision-maker, the one who has the authority to decide if the company in question will or will not be a member of our association. Whoever it is, we definitely work to ensure that this person sees and receives value for his or her membership in our organization.

Committee 113

Committee Recruiting Recruitment Industry 113

MemberClicks

OCTOBER 10, 2023

Its objectives should balance strengthening member relationships with ensuring a consistent revenue source. After establishing the program’s purpose, it’s essential to delineate the roles of both members and the organization. Two considerations are: Leadership Strategy: Consider if staff or volunteers will helm the program.

Software 52

Software Membership Management Newsletter Revenue 52

Reid All About it

OCTOBER 26, 2018

Does your association have a learning strategy? If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy , including an integrated approach to education. This is a must-read-and-keep, definitive guide to email deliverability. The same strategies that U.S. More info/register.

DC 34

DC Washington Chicago LMS 34

GlowGlobally

FEBRUARY 11, 2013

But initially, he will want to limit his engagement to your association’s body of knowledge, he does not yet “value” the other elements of full member engagement. Your new rules of engagement, effectively serve as an extended recruitment strategy, whilst at the same time expanding your association’s outreach and member base.

Price 60

Price Newsletter Products Content 60