Spark Consulting

MAY 21, 2020

I’ll be discussing findings from a whitepaper I wrote with Anna Caraveli a little while ago on member-centric engagement. Key takeaways: learning a new definition of member engagement, refocusing engagement to generate real value, and placing engagement at the heart of your membership strategy.

Member Engagement 195

Member Engagement Strategy Innovation 195

Reid All About it

JANUARY 26, 2024

It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Leadership development for young members. More info/register. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Define the Experience and Support Members’ Top Priorities. A recent graduate?

Recruiting 240

Recruiting Recruitment Member Engagement Communications 240

Smooth The Path

FEBRUARY 1, 2022

Associations are more than the sum of their transactions, like member applications, registrations, and renewals. Every great experience drives the emotions that grow member engagement. Prediction 3: Associations will defy definitions. Narrow definitions limit our focus to just a few options.

Member Experience 147

Member Experience Price Certificate Member Engagement 147

Associations Now

DECEMBER 16, 2018

As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. One is that the lack of a coherent pricing strategy risks alienating members. And, more precisely, how to price what you’re selling.

Price 76

Price Strategy Process Course 76

Reid All About it

JANUARY 5, 2024

I’ll definitely make her party prosciutto bundles and double blue canapés again. 3 Rules to Building an Outstanding Digital Member Experience Learn essential insights into how to optimize your organization’s digital member experience and bolster sustainable revenue growth. 1 CAE credit. . – 1 CAE credit. More info/register.

Revenue 277

Revenue LMS Price Education 277

Fonteva

FEBRUARY 23, 2022

To help you navigate Salesforce and the marketplace of tools that would be useful to associations, we’ve prepared these essential best practices and strategies for making the most of the world’s leading CRM: The Basics: What is Salesforce? Using Salesforce: 5 Membership Management Strategies Fonteva: The Ultimate Salesforce-Native AMS.

Strategy 52

Strategy Software Directory Membership Management 52

High Context

DECEMBER 28, 2009

The term ‘member engagement’ is often bandied about in the association world. I thought I would put a stake in the ground with my definition of it in the work I do with clients. Member engagement is the result of a member investing time and/or money with the association in exchange for value.

Member Engagement 40

Member Engagement Resources Conference Organization 40

Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Impexium recommends five strategies for a change management framework.

Chicago 195

Chicago Certificate Marketing Content 195

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. This is definitely something to consider.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

MemberClicks

DECEMBER 14, 2022

As much as you might love to never receive another email from the spam bots that clutter your inbox, email is definitely not dead. It’s data-driven: Email programs can collect data about how individual and aggregate donors and members engage with your emails. The post Need to Up Your Nonprofit Email Marketing Strategy?

Email Marketing 52

Email Marketing Marketing Strategy United States 52

Reid All About it

MARCH 17, 2023

They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. I will definitely make that again. Association revenue. Gen Z in the workplace. More info/register.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

AUGUST 7, 2020

Sponsorship strategy. They offer webinars, blog posts, and maybe even conferences to your members. Summer’s been weird for all of us, but take one bite of a tomato sandwich and, oh yeah, it’s definitely summer. Hear about some major considerations for online engagement. Virtual event benchmarking data. Talk about data!

Montana 369

Montana Conference Education Tennessee 369

Elevating Engagement

MAY 12, 2023

“What are the things we are doing today that members think are valuable?” And so, through carefully crafted questions, I helped them figure out which strategies and innovations would improve each organization’s value. The definition of value is not the only place where association leaders and members are divided.

Member Engagement 81

Member Engagement Project Innovation Strategy 81

MemberClicks

MAY 13, 2024

From disorganized messaging to confusing landing pages to ineffective donation strategies, community engagement is a hot mess at many companies, corporations and nonprofits alike. In today’s post, we’re going to take a look at how to do online community engagement right. What is online community engagement?

Strategy 52

Strategy Survey Leadership Content 52

Reid All About it

SEPTEMBER 15, 2023

Data strategy. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. Looking to Engage Gen Z? Do you have a few good ideas that lose momentum without the right support and strategy?

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this interactive program, Steve provides insights and strategies to elevate decision performance.

Revenue 363

Revenue Strategy Team Content 363

Nimble AMS

AUGUST 8, 2022

Having well-governed analytics also helps elevate companywide strategy and maximize ROI. Leveraging data helps your association gain crucial member insights about learning content and event attendance, boosting member engagement across all avenues. Learn more about the importance of data governance at your association.

Committee 116

Committee Review Survey Software 116

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. Member engagement – you can identify what products and services your members are interacting with to help increase engagement. Lay out your definitions up front.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

MARCH 26, 2021

They suggest strategies for resolving some of the challenges you probably have with your SMEs. Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. Johnson II, CMP, DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Volunteer SMEs. 1 CAE credit.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

JUNE 9, 2023

They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. AI and Tech Strategy. What is/should be IT’s role and/or responsibility in their organization’s AI strategy? Event marketing. More info/register.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

AUGUST 28, 2020

Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization. More info/register (fee for non-MPI members). Hear about some major considerations for online engagement.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

JULY 10, 2020

But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. Fri 7/10 at 12 p.m.* – Contract Strategies for the Evolving Marketplace; Winning Contract Strategies – Tips for Success.

Montana 365

Montana Content Price Strategy 365

Reid All About it

APRIL 23, 2021

Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Membership Data: Proven Strategies for Driving Your Association’s Growth. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Potomac Core

FEBRUARY 9, 2016

A challenging and dynamic economy are changing the definitions of success for global companies. Before smaller for profit vendors beats your association to the punch, determine how research and strategic conversations with your board surface new opportunities to help your member companies address today’s evolving challenges.

Innovation 100

Innovation millennials eBook Member Engagement 100

Reid All About it

APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. Where Community Fits in Your Overall Digital Engagement Strategy. Struggling with your data strategy? Website insight. 1 CMP credit.

San Diego 370

San Diego Revenue Strategy Content 370

Potomac Core

OCTOBER 13, 2015

How can Associations help members respond to this growing challenge and build innovative workforce solutions? Instead of the traditional grand Association strategy for all constituencies develop specific workforce solutions by career stages. Enhance employee engagement by providing the incentives and benefits that people actually want.

Innovation 100

Innovation millennials eBook Certificate 100

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Virtual is Vital: Event Strategy, Design and Engagement.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

JULY 24, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. – Proven Strategies to Increase Member Retention.

Montana 259

Montana Revenue Case Study Conference 259

GrowthZone

APRIL 3, 2020

Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. Set the tone: Whether targeting association members or your association’s industry stakeholders and regardless of the amount of or type of content, the tone should be helpful, sincere, and compassionate.

Communications 127

Communications FAQ Press Release Directory 127

Higher Logic

MAY 16, 2019

An engaging experience with digital, personal touchpoints along the way. This change in the member’s journey requires a proactive, responsive, data-driven strategy so that you can engage each member at various levels of the funnel. How to Adapt Your Digital Strategy for the New Member Journey.

Member Experience 196

Member Experience Technology Content Communications 196

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. My YouTube examples don’t quite fit this lofty definition. Thought leadership is a strategy that seems tailor-made for associations. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Higher Logic

MARCH 7, 2017

No matter what the community is for - customer support, ambassador programs, association member engagement or an employee intranet - it should be a place where many people in the organization comes together to support the community and learn from members.

Survey 214

Survey Team Marketing Content 214

Reid All About it

JUNE 5, 2020

Kyle Lambert London (moderator), Manager, Association Leadership Engagement, National Association of REALTORS®. Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

Innovation 273

Innovation Conference FAQ Industry 273

Reid All About it

MAY 1, 2020

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair that one with four keys to ensuring your virtual events are actually engaging —from Elisa Pratt at Association Success. Host: Astriata.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

MAY 8, 2020

The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. More info/register. Host: Leading Learning.

North Carolina 221

North Carolina Montana Conference Revenue 221

Potomac Core

SEPTEMBER 14, 2016

The association becomes the leader , convener, and facilitator, and it helps member executives make effective use of limited time. Its boundaries go beyond traditional membership definitions, and links the industry “value chain” to become the global strategic partner. Take the Temperature of the Entire Value Chain .

eBook 100

eBook Member Engagement Industry Process 100