Higher Logic

OCTOBER 22, 2019

Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. Automated communications keep all of your members in the loop and save your team time (and increase event revenue !)

System 192

System Association Management Software Strategy 192

Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Impexium recommends five strategies for a change management framework.

Chicago 195

Chicago Certificate Marketing Content 195

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JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. AI and Tech Strategy. What is/should be IT’s role and/or responsibility in their organization’s AI strategy?

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

APRIL 16, 2021

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Quick hits.

Revenue 363

Revenue Strategy Team Content 363

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. This is definitely something to consider.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

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JULY 24, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. – Proven Strategies to Increase Member Retention.

Montana 259

Montana Revenue Case Study Conference 259

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

MARCH 26, 2021

They suggest strategies for resolving some of the challenges you probably have with your SMEs. Presenter: Dan Streeter, Vice President of Learning Strategy and Development at Blue Sky eLearn. Johnson II, CMP, DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Volunteer SMEs. 1 CAE credit.

Innovation 259

Innovation San Diego LMS Strategy 259

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JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

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MAY 12, 2023

WBT shares seven MOOC business model strategies you should definitely steal. Impexium explains how your association and members could benefit from offering a tiered membership model. Learn how engagement builds from our member’s points of view. Membership tiers. No plan, no progress. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

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AUGUST 28, 2020

MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners —sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association. Member parents. You want to be indispensable to your members? Strategy Summit.

Montana 359

Montana North Carolina Content Certificate 359

Reid All About it

JULY 10, 2020

But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. Fri 7/10 at 12 p.m.* – Contract Strategies for the Evolving Marketplace; Winning Contract Strategies – Tips for Success.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JUNE 16, 2023

ChatGPT can definitely help professionals with tasks, but its output still requires a human touch. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. We develop expertise from researching, thinking and writing. Don’t give that up! 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Reid All About it

MAY 8, 2020

The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. More info/register. Host: Leading Learning.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

MARCH 3, 2017

I definitely agree with the #1 blogging tip: create a content strategy. A content strategy doesn’t have to be a complicated project. I’ve seen strategies of only a few lines that can keep people focused on goals, audiences and audience’s needs. Tue 3/7 at 1 p.m.* – Revenue Generation through Your Mobile Event App.

millennials 150

millennials Recruiting Recruitment Revenue 150

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Virtual is Vital: Event Strategy, Design and Engagement.

San Diego 259

San Diego Strategy North Carolina Conference 259

WBT Systems

JULY 24, 2018

E-learning programs can definitely help associations solve some of the challenges described in these two reports. Now, we’re speaking to our members about how we can help them get to where they want to be in the future. E-learning’s role in member engagement and retention. The state of association membership.

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

APRIL 13, 2017

Just remember that you probably won’t be able to definitively spell out your impact on the company’s bottom line when your community is just getting started. It shows increases in engagement and progress toward fulfilling your business-level strategy over time. Your framework might include metrics on: Customer engagement.

How To 180

How To Revenue Member Engagement Content 180

WBT Systems

NOVEMBER 8, 2016

“Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”. Together TopClass and Higher Logic: Enhance Engagement with Social Learning.

Learning Management System 262

Learning Management System Arlington Social Media System 262

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JULY 21, 2017

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. Wed 7/26 at 8:30 a.m. – Wed 7/26 at 2 p.m.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Potomac Core

SEPTEMBER 14, 2016

The association becomes the leader , convener, and facilitator, and it helps member executives make effective use of limited time. Its boundaries go beyond traditional membership definitions, and links the industry “value chain” to become the global strategic partner. Take the Temperature of the Entire Value Chain .

eBook 100

eBook Member Engagement Industry Process 100

Reid All About it

DECEMBER 11, 2020

Billhighway explains how you can get access to chapter member engagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources. Definitely not another boring Zoom meeting. More info/register (fee for MPI non-members). Association websites.

Project 370

Project Education Software Review 370

Reid All About it

OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” How Association Marketers Are Using Digital To Grow Member Engagement & Revenue.

Revenue 44

Revenue Email Marketing Education Review 44

GrowthZone

MAY 18, 2017

Take the first step in tackling your revenue obstacles. Access our free guide, Using Technology to Streamline Non-Dues Revenue right now! Your members’ core values and goals should be at the forefront of your effort (for both this exercise and your overall mission, right?). So, where do you go from here? Yes, even personality.

Revenue 87

Revenue Marketing Products Communications 87

Fonteva

SEPTEMBER 2, 2021

While many other services only offer either big-picture solutions or are specialized for niche membership program types, such as point or tiered programs, Fonteva caters to all association program strategies. Member communities and networking. Powerful event management capabilities. Integrated SEO tools. Check out CMS Hub. MemberSpace.

Software 52

Software System Tools Membership Management 52

Reid All About it

FEBRUARY 3, 2023

Impexium recommends five strategies for a change management framework. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. You will get inspiration for your 2023 strategy and a greater perspective on how you can disrupt the association model.

LMS 40

LMS Video Technology Revenue 40

Association Adviser

OCTOBER 25, 2018

Most recently, the adoption of programmatic advertising strategies by B2B marketers is challenging associations to update their ad offerings to use this latest tool. Q: You also mentioned retargeting earlier in your definition of programmatic; can you explain what that is? About The Author.

Revenue 64

Revenue Tools Communications Marketing 64

Association Briefings

OCTOBER 22, 2020

Now, I would definitely agree that the email of 2009 is certainly dead. Using this data to its fullest extent can create a powerful and engaging communication experience that the largest Fortune 500 companies would pay big bucks for. And let’s not forget, your members expect it. But its reign is over.”

How To 52

How To Newsletter Content Communications 52

Reid All About it

JUNE 24, 2022

Learn negotiation strategies and tips that work to get what you really want. Presenters: Jake Toohey, Senior Digital Consultant, and Joe Post, Vice President Strategy & Experience Design, Adage Technologies. It’s time to examine the ways associations mistakenly take their members for granted and how to fix it. 1 CMP credit.

Video 39

Video Revenue Strategy Technology 39

Higher Logic

MARCH 21, 2019

When remarketing is done successfully, you can re-engage prospects that dropped off, transforming them into leads and converting them based on behavioral actions. We’ll dive into some quick tips to help you embrace Google remarketing as part of your strategy. When you increase conversions, you increase ROI. It’s as simple as that.

Tips 136

Tips Cost Guidelines Content 136

Association Adviser

MAY 20, 2014

Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement.

Social Media 60

Social Media Communications Content Strategy 60

Reid All About it

MAY 1, 2020

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Pair that one with four keys to ensuring your virtual events are actually engaging —from Elisa Pratt at Association Success. Host: Astriata.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

APRIL 17, 2020

Hint, it has a lot to do with their course design strategy. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. WBT Systems found out how they managed to pull that off so quickly.

North Carolina 44

North Carolina Montana Revenue Content 44

High Context

DECEMBER 30, 2009

As a follow-up to my definition of member engagement for associations , I’d like to discuss the idea of broadening your engagement strategy beyond membership. Imagine professional baseball without the minor leagues.

Committee 40

Committee Revenue Strategy Team 40

Reid All About it

APRIL 15, 2022

When I worked in membership for a trade association, it was always difficult to convince prospects of the membership value of lobbying since it went on whether or not their company was a member. After years of talking about integrations, a group of ASAE members developed the State of iPaaS in Association Industry survey. 1 CMP credit.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Virtual conference design.

Blended Learning 300

Blended Learning Revenue Conference Technology 300