ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. However, there are a few factors that could be harming member engagement, retention, and overall growth. Another way to engage members is with interactive, hands-on learning experiences.

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Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Increase member engagement before, during, and after your next event by creating unique subgroups and increasing event exposure across your entire online community.

How To 114

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Because 45% of association members cite networking with their peers as their top reason for joining!

Strategy 130

Strategy Software Social Media Discount 130

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Association Analytics

DECEMBER 15, 2022

At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

Analysis 169

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Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. CAE credits. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Association Analytics

MAY 17, 2021

At the same time, your analysis might show that members who attend your annual conference have a high renewal rate. Armed with that information, you might run a test to offer first year members a discount at the annual conference, and then see if that segment’s retention rate improves.

Analysis 192

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NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. We even offer a Cause Coins system for our community, which they can redeem for rewards like discounts on technology and event tickets.

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Association Analytics

SEPTEMBER 8, 2022

Can you see if members in certain job functions are buying the same or similar items? Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns.

Revenue 169

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GrowthZone

FEBRUARY 1, 2022

Member engagement programs. Nearly half of respondents launched new member services, offerings or tools during 2021 that are showing promise today. It connects members nationwide with participating businesses. We handle the marketing and communication, so it’s a high ROI for the businesses and members.”

Communications 78

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Nimble AMS

MARCH 29, 2022

Based on these predictions, you can then do things like identify good candidates for your next certification program and suggest products that might interest certain members. Personalization – Personalization is key to keeping your members engaged. And keep in mind that consumers expect personalized engagement these days.

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Freestone

MARCH 7, 2024

Introduction Are you looking for strategies to boost member engagement in your professional development program? A Professional Development Day is an innovative way to keep members engaged with your learning program. You might consider scheduling an annual Professional Development Day!

How To 73

How To Course Tips Education 73

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. Advantages of Memberships Membership benefits are usually tailored to the interests of the member group. Are you actively marketing? Survey/Interview Current Membership Current members often offer the key to selling more memberships.

How To 52

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MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. Advantages of Memberships Membership benefits are usually tailored to the interests of the member group. Are you actively marketing? Survey/Interview Current Membership Current members often offer the key to selling more memberships.

How To 52

How To Social Media Discount System 52

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Potomac Core

JULY 14, 2015

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Member Engagement.

Strategy 100

Strategy eBook Member Engagement Discount 100

Association Freak

MARCH 25, 2021

Membership organizations have always offered third-party products to their members. This usually means a discount, sometimes bearing the association brand. They provide value to members, giving them a reason to join and renew. Members don’t want you to have it all. Marketers want a better deal.

Products 72

Products Revenue Discount Marketing 72

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

EventMobi: Association Events

SEPTEMBER 13, 2023

One of the keys to saving money as an organization is putting effort into member retention. Providing a great member experience keeps people close and saves you the cost of having to build your relationships from scratch each year! Member engagement. Especially when it comes to showing your members they matter.

Member Experience 130

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YourMembership

MARCH 8, 2012

Ideas to help you engage, empower and retain members. March 8th, 2012 | Posted in Member Engagement + Retention. It’s easy to leave an organization (regardless of your events, networking, discounts, etc.). Smith is the Director, Inbound Marketing at YourMembership.com. Member Engagement + Retention.

Discount 150

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Higher Logic

OCTOBER 22, 2019

This information will transfer directly to your management system, keeping your member database updated. Apply early bird and other member discounts. Your members will appreciate registration discounts in return for joining your association or signing up early for your next event.

System 192

System Association Management Software Strategy 192

GrowthZone

DECEMBER 20, 2022

By moving to the online applications offered through the GrowthZone Member Module, we have streamlined our processes and cut processing time down to, in some cases, less than 1 business day! We elected to utilize the Marketing Automation Module to create a multi-step email campaign that would cover a member’s first year of membership.

Software 78

Software Member Engagement Process Committee 78

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. When it comes to building a membership website, you’ll want to give your prospective and current members 24/7 access to learning more about your organization and how to get involved. Probably look up their website!

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WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience.

millennials 150

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Smooth The Path

JANUARY 16, 2020

The problem is the race to achieve short-term goals can have a negative impact on member engagement. We can give incentives, offer discounts, or bundle in a way that makes it hard for members to do anything but what we want. Are your association’s metrics inadvertently hurting member engagement?

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.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Discounts on membership dues or custom merch for members of partner organizations. . Promotions to members on each other’s websites.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. Discounts on membership dues or custom merch for members of partner organizations. . Promotions to members on each other’s websites.

Strategy 150

Strategy Social Media Discount Newsletter 150

MemberClicks

SEPTEMBER 21, 2022

For your members, you can make renewals beneficial by offering benefits exclusively for long-term or returning members! Consider a quick letter, email, phone call or postcard to members that recaps their past year with you. Keep benefits in line with member needs. Give renewing members discounts and rewards.

Process 52

Process Strategy Tips Discount 52

Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

Innovation 370

Innovation Communications Education Strategy 370

SBI

AUGUST 9, 2021

Understanding how your members view themselves as the hero of their own stories is a fundamental part of attracting new members and improving existing member engagement. Using this logic, more members or improved-member engagement are just an AMS away. Or, if not an AMS, then a new member benefit.

Discount 98

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MemberClicks

MAY 30, 2023

When it comes to attracting, retaining, and delighting your members, the types of membership you offer play a big role. The right membership types can help improve your member engagement and member retention. Coupons and discounts – Who doesn’t love a good deal?

FAQ 52

FAQ Price Discount Revenue 52

MemberClicks

AUGUST 1, 2023

Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Achieve

SEPTEMBER 15, 2023

Your association can even create a cycle of growth and career advancement by building a framework of valuable connections for new members. Boosting member engagement. Without a community to turn to, members may feel disengaged from your association. a discount code for anyone who attends a small group discussion).

Committee 52

Committee Newsletter Social Media Technology 52

Association Success

MAY 30, 2019

The key is to communicate about advocacy in a way that shows how advocacy is a key piece to the member engagement and retention puzzle. We all know that one of the most critical long-term member journeys in the association world is getting a member to go from “me” to “we.”

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Discount Communications Certificate Survey 130