.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.

Revenue 53

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Freestone

MARCH 7, 2024

Remember that the goal of PD Day isn’t to increase non-dues revenue, but to create awareness about your learning program and show how you can support members throughout their career journey. To ensure the greatest member attendance, you may want to consider ‘down times’ in your industry, when business may not be as demanding.

How To 75

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Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 64

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 160

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MemberClicks

FEBRUARY 2, 2024

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Event marketing. Email marketing. Personalized communications. eCommerce store tool.

Membership Management 52

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WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. Send a post-conference newsletter to attendees.

Conference 210

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

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Blue Sky eLearn

OCTOBER 11, 2017

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. Start your own newsletter!

Tips 215

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MemberClicks

JULY 31, 2023

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Event marketing. Email marketing. Personalized communications. eCommerce store tool.

Membership Management 52

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WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. If you have an e-learning strategy , you’re more likely to see a net increase in revenue from e-learning programs.

Mooc 192

Mooc LMS Sample Survey 192

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Members pay a fee for access to related events and opportunities, such as local sports competitions, networking, business discounts, or classes. Members pay a fee for bulk discounts on products or services or for benefits like free shipping.

Directory 52

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MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

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GrowthZone

DECEMBER 20, 2022

We hope you enjoy (and can relate to) hearing from our customers and how they are reaping the benefits of using GrowthZone’s software solutions to grow member value, increase productivity, and boost revenue. Our events, calendar, programs, meetings, sponsorships, newsletters, social media, meeting content, reminders, etc.

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Protech

MAY 4, 2020

Typically, those interactions include your public relations and marketing activities, social media posts, email newsletters, webinars, blogs, SMS and podcasts. . Loop 1 – Buy (Market and Sell) . The digital customer experience is a c ombination of all your association’s digital interactions. Photo credit: Refactored.

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MemberClicks

SEPTEMBER 21, 2022

You can spend less time wondering how you’re going to source revenue and more time thinking about ways to diversify—and spend!—your Call out events and opportunities like: Conferences Mentorship programs Networking opportunities Social events Discounts on related goods and services Learning sessions Leadership or volunteer positions.

Process 52

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Blue Sky eLearn

OCTOBER 11, 2017

Some companies offer turn-key online courses that you could buy or revenue share so you have something to offer initially. Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. Have a marketing campaign in place and ready to go. Start your own newsletter!

LMS 120

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MemberClicks

APRIL 5, 2022

Springtime cleaning tips Holiday buying guides Seasonal celebrations of business anniversaries and new members Buy-one-get-one promotions across multiple businesses (book a stay at a hotel, get a discount at a partner restaurant). Explore Influencer Marketing Tactics to Promote Your Members. Seasonal Festival/Market.

Directory 52

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Part 2: Selling your membership Now, let’s get to the juicy bit – how do you sell your membership so that you are bringing in new members and scaling your revenue?

How To 36

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ISAE

APRIL 4, 2024

Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org. Legacy or planned giving unlocks a wide range of benefits for both your organization and your donors.

Examples 40

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Nimble AMS

DECEMBER 9, 2023

Are you looking for new ideas to increase association revenue? Well, search no further. Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals.

Revenue 78

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MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

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Membership Marketing

JANUARY 19, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. Membership Marketing Benchmarking Report.

Marketing 40

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Membership Marketing

SEPTEMBER 21, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. Speaking Engagements.

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Nimble AMS

APRIL 11, 2022

Are you looking for new ideas to increase association revenue? Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals. . Well, search no further.

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Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting.

Marketing 40

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Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

Tools 40

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Membership Marketing

DECEMBER 10, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. Membership Marketing Benchmarking Report.

Content 40

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Membership Marketing

DECEMBER 8, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In my recent post on market testing , I mentioned testing email subject lines. Labels: Test marketing. Speaking Engagements.

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MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

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Association Success

APRIL 25, 2017

How do you preserve revenue streams from high-value content, reports, and publications and still rank highly in Google for those items, if Google can’t actually index the content? Would someone be likely to share this content with their audience in their newsletter? However, it can be appropriate in select cases, as we note above.

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MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

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MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. nonprofit email marketing program is key to your success – and we’ll show you how to do it well by sharing industry best practices.

Email Marketing 52

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Membership Marketing

NOVEMBER 4, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate?

Social Media 40

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Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

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Membership Marketing

NOVEMBER 15, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Does it Make Sense to Hire a Consultant to help your Membership Marketing Team? Membership Marketing Benchmarking Report.

Price 40

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MemberClicks

OCTOBER 10, 2023

But membership programs are one of the best ways for nonprofits to create reliable revenue streams—and stronger relationships with their supporters. It’s a win-win: nonprofits get the funding they need, and members gain access to exclusive experiences, events, training, discounted services, and other perks.

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