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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Don’t discount thought leadership for the top of funnel audiences. Associations can build thought leadership through blogs, white papers, publications, and appearances on webinars and podcasts.

Strategy 169
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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. Other direct benefits of a member newsletter can include: Highlighting member accomplishments. 10 Membership Newsletter Best Practices. How to Choose Your Member Newsletter Name.

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. Other direct benefits of a member newsletter can include: Highlighting member accomplishments. 10 Membership Newsletter Best Practices. How to Choose Your Member Newsletter Name.

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Create a Successful Member Loyalty Program

Associations Now

Through surveys, ACN found that members wanted a loyalty program that included hotel discounts, savings on car rentals, and movie vouchers. Discounts on groceries and gas were vital since members were dealing with rising food costs coming out of the height of the pandemic. For us, our loyalty program is an add-on provision.

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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

For your online members, you can utilize webinars, community software, and workshops with thought leaders from all over the world. In fact, 43% of associations find that offering a conference discount is the most effective way to recruit new members. Webinars According to a 2021 survey from vFairs, 77.2%

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Use Data for New Revenue Opportunities

Association Analytics

For example, are they opening newsletters, attending meetings, volunteering? If you see that someone who signs up for a webinar is similar to members who purchase a continuing ed course, you can promote that course to that member after the webinar. Start by tracking your members’ behaviors. age, geography, job type).

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9 Ways to Rethink Your Membership Dues Structure in a Post-Pandemic World?

Membersuite

Early-career professional: dues are discounted for a limited number of years or until the member reaches a certain age or career milestone. Professionals in transition: dues are discounted for people who have been laid off or entering the profession from another career. . #3. Webinar Club. Trial Memberships. Virtual Membership.

Price 135