Associations Now

JULY 25, 2017

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. A new tool from Microsoft suggests how such a disruption might happen. You know how I know email marketing isn’t going anywhere anytime soon? A list of 120,000 users?

Email Marketing 65

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MemberClicks

MAY 10, 2024

For WID, this strategic pricing adds value for existing members, posting jobs at a lower fee, while incentivizing frequent posters to join WID and experience the full suite of benefits offered by a membership. In 2023, one institution posted over 970 jobs and with their institutional pricing, only paid $2.05/post.

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WBT Systems

OCTOBER 25, 2016

When pricing your association’s training offerings, it is important to assess their value, and then price accordingly. Assuming the former, it’s important that you revise and re-set course pricing on a regular basis particularly at the start of a new venture into online learning. appeared first on WBT Systems.

Price 150

Price Course Discount Cost 150

Disciple Media

AUGUST 26, 2022

Among other things that means being able to filter content to conform to their specific interests, offering search recommendations based on preferences or location, and being alerted to discounts and special offers. The price of each increases depending on your chosen features. Pricing plans get expensive. Reporting/analytics.

Price 36

Price Review Software Cost 36

Disciple Media

AUGUST 26, 2022

Among other things that means being able to filter content to conform to their specific interests, offering search recommendations based on preferences or location, and being alerted to discounts and special offers. The price of each increases depending on your chosen features. Pricing plans get expensive. Reporting/analytics.

Price 36

Price Review Software Cost 36

WBT Systems

FEBRUARY 21, 2017

From managing scheduling and facilities for educational sessions at the conference, to enabling your members to record their attendance and credits earned in their training history, to reporting attendance for post-conference analysis – do you have one system that can simplify and manage all of this for you? . You might be surprised.

Conference 210

Conference LMS Learning Management System System 210

Blue Sky eLearn

DECEMBER 28, 2018

Tagoras conducted a study, The Virtual Events Report of 2018, which revealed that over 42% of associations have previously offered a virtual event and of about the 25% of associations that had not yet offered one, they were planning on offering one in the next 12-months. Coupons and discount codes.

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Content LMS Class Course 200

Blue Sky eLearn

AUGUST 22, 2019

Being able to easily access data and reports once things get going will also be an important piece to the LMS puzzle. . Can you have different pricing for different groups of people? You should have the ability to set up discounts and provide coupon codes as well. Flexible Reporting. Revenue Opportunities. Advertising?

LMS 160

LMS Learning Management System Discount Revenue 160

WBT Systems

OCTOBER 3, 2017

This recently released report, based on a survey of more than 200 associations, describes how trade and professional associations are using technology to enable and enhance learning. You can listen to Jeff Cobb and Celisa Steele, co-founders of Tagoras, discuss highlights of the report on episode 99 of their Leading Learning podcast.

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Mooc LMS Sample Survey 192

Associations Now

JULY 27, 2015

But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. And how often you’ll be changing that that pricing structure, too.

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EventMobi: Association Events

SEPTEMBER 21, 2023

How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Over 50% of consumers say loyalty points and discounts make them stick by a brand longer—and the same logic applies to membership organizations.

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MemberClicks

MAY 17, 2022

Did they find the price too high? Offer a discount. Here are a few offers you may want to consider: A discount on membership. A discount on event registration. A free copy of your latest industry report (or some other valuable content piece). Let’s take a look! Send out a member exit survey.

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. Or, give young members a discount code to use on education.

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WBT Systems

FEBRUARY 6, 2018

By the way, don’t forget to give these folks a hefty discount when they sign up for the pilot and/or the course. Lead magnets are pieces of content on your website—a checklist, report, or ebook—that attract people like a magnet. Discount that price based on the amount of feedback you’ll expect students to provide.

Course 160

Course How To eBook Price 160

Blue Sky eLearn

DECEMBER 28, 2018

Tagoras conducted a study, The Virtual Events Report of 2018, which revealed that over 42% of associations have previously offered a virtual event and of about the 25% of associations that had not yet offered one, they were planning on offering one in the next 12-months. Coupons and discount codes.

Content 126

Content LMS Class Course 126

Freestone

DECEMBER 12, 2023

Alternatively, you can also empower members by letting them create their own course bundle. Learners could choose several pieces of content to customize their own experience at an affordable grouped price for them but providing more revenue for you. You can accomplish this easily through social media sharing and promotions.

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Membersuite

MARCH 17, 2023

Some associations offer a registration package that includes a discount on membership. However, be sure to determine if an offer like this devalues membership and how existing members who paid full price may react. Run registration reports to identify large attendee segments—positions, business size, career stage, etc.—that

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Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable. 23% of associations reported members found l ack of value.

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WBT Systems

JANUARY 23, 2018

Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. Consider offering attendees a promo code to get a discount on registration. Problem: Price.

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Leading Learning

MAY 19, 2022

In the summer of 2016, our team conducted a pricing sensitivity study, ostensibly to figure out whether we really did charge “too much,” as feared. <<< Aside >>> The goal of the pricing study was to explore a pervasive and internalized sense that our courses “cost too much.” customer retention). <<<

Revenue 97

Revenue Price Course Content 97

Membership Marketing

MARCH 14, 2011

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

Price 40

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Membership Marketing

JANUARY 10, 2019

Offer a discount or special deal. Half were offered membership at full price and the second half received a $10 dues discount. The group receiving the discounted membership dues offer had a 40 percent higher response rate than the group offered the full dues rate. Here are four recommendations.

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Delcor

MARCH 31, 2020

How much of the decision will be dependent upon pricing ? Portal for self-reporting external CEUs. Do you provide member discounts? Do certain membership tiers or customer types receive a discount or credits? Do you use promo credits, product bundling, and/or bulk discounts? What are your reporting needs?

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Associations Now

JUNE 7, 2019

A retail-focused Yes Marketing report finds that building value is more important to increasing long-term loyalty than simply adding something that everyone else has, like free shipping. So it’s worth noting what the 2019 Customer Lifecycle Report [registration], from Yes Marketing, has to say. The reason?

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Discount Survey Price Report 62

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). Offer member and non-member pricing.

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Survey Marketing Certificate Education 150

Fonteva

NOVEMBER 8, 2019

If you’re offering anything for continuing education credit, certificates or certifications are the first things we would recommend putting a price tag on. According to the Tagoras Virtual Events Report from last year, 42% of associations reported that they had previously offered a virtual event. But why would you want to?

Content 56

Content LMS Discount Price 56

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Meeting planners can now have translations into many languages for less than the price of hiring even a single human interpreter.

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Membership Marketing

MAY 3, 2010

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. • Dues Discounts.

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Price Marketing Discount Survey 40

MemberClicks

MARCH 7, 2023

Typically, they are at a number of different price points with different corresponding levels of benefits or perks. Having different levels allows members to choose the membership benefits and price they actually want. Some membership organizations only offer one membership level at one price point.

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How To eBook Discount Price 52

Associations Now

MAY 1, 2019

Whether for wireless or an annual discount on baggage, air travelers these days are faced with an array of add-ons. The types of subscriptions vary—perhaps the most common that travelers might run into is for in-air Wi-Fi, but there are also subscription programs for baggage and even lower fares, according to Consumer Reports.

Alaska 52

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Protech

MAY 19, 2020

A study from S uperOffice CRM reported that a whopping 86?percent?of Their expectations are growing beyond just a discounted price in the e-store or at the annual conference. Any issues during their online visit will be remember ed, and they will find other means to get what they came for. . of customers?are

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Membersuite

JUNE 21, 2023

Exclusivity is an allure for the high-priced founder and executive communities, but most of them were created for ‘regular’ Gen Z and Millennial professionals. Satisfy Their Desire to Learn and Grow Together Just about every workplace research report I’ve skimmed says professional development is huge for younger generations.

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SOS Association

OCTOBER 15, 2018

According to EventMB 2018 report, attendees’ priorities are networking (82%), learning (71%) and entertainment (38%) and self-improvement is important to (37%) and time out of the office is appealing to (16%). Smart Pricing. Consider making joining even more compelling by offering an event discount or benefits for new members.

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Price Discount Revenue Team 49

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.

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Optimist Consulting

NOVEMBER 29, 2016

According to MemberWise’s Harnessing the Web report (2016), 65% of membership organisations and associations now use email automation as a key digital activity. Email plays such a large part in our lives that it’s no surprise this extends to the marketing activities of membership bodies too.

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Associations Now

SEPTEMBER 18, 2018

The report, Analyzing ESA’s Membership Using Life Tables and Modeling , focuses on several membership trends, including a key finding that indicates high drop rates for student and young professional members. After that, they enter a young professional category, where dues are discounted by 25 percent. Member Inputs.

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Aptify

JULY 14, 2021

Then, use the information you gather to provide tip sheets, industry news, reports, and other content to targeted groups of prospective members – via your website, social media, and targeted emails. TIP: Price can be a barrier to joining, especially for those early in their careers. Keep in mind that lengthy forms are a turn-off.

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