Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits.

Association Software 144

Association Software Recruiting Recruitment Software 144

Higher Logic

MAY 1, 2018

When you’re looking at your next event, plan on including these five expert strategies to ensure your event is smoother and more successful than your last: Choose the right event software. Social media integration: Why stop the free advertising at physical merchandise? Discounted registration. Free merchandise.

Strategy 120

Strategy Tips Discount Software 120

Associations Now

OCTOBER 23, 2023

According to Le, ACN’s goal was to complement its membership strategy, recognize member longevity, and find ways to increase member loyalty. “We Through surveys, ACN found that members wanted a loyalty program that included hotel discounts, savings on car rentals, and movie vouchers.

Discount 109

Discount Library Newsletter America 109

ISAE

APRIL 21, 2024

While most of these incentive programs give members exclusive discounts at certain retailers, they can also offer more tailored perks. We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. Offer exclusive opportunities.

Discount 52

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MemberClicks

SEPTEMBER 21, 2022

To be more specific, in this article, you’ll learn: What member retention is Why them matter What retention rates can tell you Top 10 membership renewal strategies. If you’re struggling with low renewal rates, we talk about some strategies below to help you improve your numbers and member relationships. What is member retention?

Process 52

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Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Member app. Member retention. Zoom fatigue.

Strategy 276

Strategy Video Technology Innovation 276

EventMobi: Association Events

SEPTEMBER 13, 2023

If your event app or community management software includes analytics and reporting , you can use this data to score insights into member behavior–and adjust your membership experience strategy in response. Polls and surveys are a great way to check in with your members and gather feedback about the member experience. Accessible.

Member Experience 130

Member Experience Tips How To Software 130

Association Adviser

OCTOBER 30, 2018

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. At the same time, print media is seeing a resurgence. Live events remain the No.

Communications 184

Communications Social Media Newsletter Content 184

MemberClicks

APRIL 29, 2024

If you were to survey those who attended the party, the ones who were active and participated would likely say they had a more enjoyable experience. The result is often post-event surveys that shine! Here are some tips to consider when creating your event engagement strategy. Your corporate event is not dissimilar.

Software 52

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MemberClicks

APRIL 26, 2024

What are some proven techniques and innovative strategies? Survey/Interview Current Membership Current members often offer the key to selling more memberships. Surveying current members can provide a good indication of the temperature of your organization and what is working and what is not.

How To 52

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MemberClicks

APRIL 26, 2024

What are some proven techniques and innovative strategies? Survey/Interview Current Membership Current members often offer the key to selling more memberships. Surveying current members can provide a good indication of the temperature of your organization and what is working and what is not.

How To 52

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Nimble AMS

DECEMBER 5, 2022

Here’s how to start transforming your member engagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your member engagement strategy for 2023? Begin planning your member engagement strategy by hitting on these five vital areas with your volunteers : 1. Learning program.

Member Engagement 133

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Freestone

MARCH 7, 2024

Introduction Are you looking for strategies to boost member engagement in your professional development program? To make your PD Day relevant and engaging to your members, try surveying your members. You might consider scheduling an annual Professional Development Day!

How To 72

How To Course Tips Education 72

MemberClicks

SEPTEMBER 27, 2023

How to Get More Event Registrations Here are some strategies to help your event stand out and attract more guests. Early bird and referral discounts Offer early bird discounts for attendees who register early. You can also offer referral discounts that allow attendees to send a discount code to a friend after purchase.

Tools 52

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Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Okay, you’re with me and you’ve decided to offer your webinars for free. Yes, this will probably increase your registration numbers, but how are you getting the word out there?

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.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

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Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. TechSoup Tour: How to Access Donations, Discounts, and Resources. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag).

DC 276

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Blue Sky eLearn

MAY 13, 2019

Sponsored ads on social media. Sponsored takeover of social media channel(s) for a day. While we’re used to seeing sponsorship packages for annual meetings and tradeshows, there are so many other ways to generate sponsorship dollars! Featured blog post from a thought leader in the community.

Revenue 168

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Higher Logic

AUGUST 15, 2017

Write a blog post, add a website banner, or call out your volunteers in online community discussion forums or social media to thank them for their hard work. You can also invite your top volunteers to strategy meetings with your board or executive team so they can help determine your association’s future priorities.

North Carolina 343

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WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. Recipients can display these badges on social media, websites, email signatures and online resumes. It’s different now. Badging Platform: Acclaim.

LMS 253

LMS Certificate Library Education 253

Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Strategies for identifying your ideal audience Identifying your ideal audience is what will set you up for success in selling your membership.

How To 36

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Blue Sky eLearn

JULY 24, 2019

At Snowball Fundraising , we develop fundraising and event tools for nonprofit organizations, so we’ve seen firsthand how important it is to develop and fine-tune the right strategies when events have very specific goals. . This can include event surveys for attendees/members and post-event instructions for staff.

Tips 201

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Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

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Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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MemberClicks

DECEMBER 19, 2023

Research competitors and events of interest for target audience Once you’ve identified your target audience, ask them about events and trade shows they have or plan to attend through a survey in your members-only area or next member newsletter. Plan your content strategy. How will content support your marketing strategy?

Tools 52

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MemberClicks

FEBRUARY 15, 2023

Likewise, member appreciation efforts are crucial to your overall membership retention strategy and are a key way for how to boost membership. As mentioned above, having a concrete member appreciation strategy benefits both you and your members. Shout-out members on your social media. Host a member appreciation event.

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Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. I love my Barnes and Noble membership.

Social Media 100

Social Media Recruiting Recruitment Report 100

Disciple Media

AUGUST 23, 2023

Delve into your potential clients’ world through surveys, interviews, and social media analysis. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king.

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MemberClicks

APRIL 19, 2024

One strategy commercial interests have employed for years is creating a unique value proposition. Defining your member value proposition can even benefit from a member survey detailing the factors that influenced them to become members. Now member value propositions have been playing a more critical role for membership organizations.

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MemberClicks

MAY 25, 2023

Limit promotion of your event to email, social media, and your website. Create an online communications strategy that builds excitement! If you have some sightseeing or other event planned, look for opportunities for group discounts. Contract with the same vendors for multiple events for deeper discounts.

Discount 52

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Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. 2009 Benchmarking Survey. (12). Dues Discount. (4).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Disciple Media

FEBRUARY 6, 2024

Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms. This allows for more personalized content and marketing strategies. Utilize a combination of email marketing, social media, content marketing, and partnerships to reach potential members.

How To 36

How To Price Analysis Content 36

Disciple Media

AUGUST 21, 2023

Test the waters: Dive in and share content on social media or blogs to see what the reaction is. Social media is a great place to start building an audience who will be receptive to your offering. Engage and ask: Run surveys or engage in online forums to hear directly from your target audience.

Course 36

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MemberClicks

DECEMBER 21, 2021

According to a recent survey from Markletic , 55% of organizers say they’ll be investing more in virtual events. In this blog post we’ll cover: Giveaways Trivia Live and On-Demand Content Social Media Contest In-session Chat Live Polling Q&As Live Performances Gamification Swag Bags Breakout Discussion Rooms Varied Presentation Types.

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MemberClicks

DECEMBER 21, 2021

According to a recent survey from Markletic , 55% of organizers say they’ll be investing more in virtual events. In this blog post we’ll cover: Giveaways Trivia Live and On-Demand Content Social Media Contest In-session Chat Live Polling Q&As Live Performances Gamification Swag Bags Breakout Discussion Rooms Varied Presentation Types.

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MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Association Strategies to Start, Manage and Grow Your Organization!

Recruiting 52

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