.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. I urge my clients to study data to understand how to deliver the individualized service their members want. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond.

Las Vegas 100

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Membersuite

MAY 25, 2021

Document how the existing AMS holds your association back and prevents it from leveraging opportunities. Schedule meetings with colleagues from membership, accounting, marketing, events/meetings, education, governance, advocacy, and IT. You’re painfully aware of how much time is wasted because of its inefficiencies. Well…you can!

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Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. However, their event experience—and your sponsors’ satisfaction—would improve if they did. Renew: Is Your Member Renewal Journey Magical or Miserable? Event apps. 1 CAE credit. More info/register. . 1 CAE credit.

Metro 195

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Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. The chance to make connections is most likely one of your members' top reasons for joining an association. Objection 1: Price.

Social Media 254

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MemberClicks

OCTOBER 11, 2023

Elements of a business plan include: Executive summary Products, programs, and services Marketing plan Operational plan Impact plan Financial plan For more information on building your nonprofit business plan, see the Council of Nonprofits’ guide to business planning for nonprofits. Submitting this form by mail, fax, or online. Cost is $50.

Illinois 52

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EventMobi: Association Events

SEPTEMBER 28, 2023

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147

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Aptify

MARCH 26, 2021

This includes things like: plugin-based architecture, app containers, and open documentation. Get useful insights that help you make smarter business decisions, build stronger relationships, and ultimately provide a better member experience. Lead management – Manage and keep track of sales leads and opportunities.

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Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

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Higher Logic

JUNE 13, 2019

Marketing (48%). The top five functional groups most likely to have community performance goals are: Marketing (40%). 15% have no documented strategy. Lower support costs (52%). Innovation (32%). The top 5 functional processes enabled by community are: Customer support (63%). Knowledge management (53%). Customer Support (40%).

Strategy 195

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.orgSource

FEBRUARY 13, 2023

In digital markets, circumstances can shift quickly toward the unexpected. If you’re wondering whether there are gaps in your safety net, ask your colleagues to share their documents to evaluate what you might be missing. In fast-paced digital markets, strategies that include both opportunities and challenges are essential to growth.

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Associations Now

APRIL 7, 2020

Also: how data visualization can improve the member experience. Masiello points to the capabilities of Microsoft Power BI, which allows users to combine hundreds of datasets to view a full scope of internal operations, membership, and future market opportunities. Even a skilled speaker won’t be heard without credibility.

Communications 66

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Reid All About it

DECEMBER 1, 2023

Learn about audit findings such as absent documentation, errors in the financial closing process, and common accounting errors within nonprofits. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit. More info/register.

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MemberClicks

DECEMBER 14, 2021

One of the many challenges that organizations regularly face is keeping member renewals and retention high. According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. So how can organizations stem the loss of members and keep their retention rates high?

Member Experience 52

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MemberClicks

DECEMBER 14, 2021

One of the many challenges that organizations regularly face is keeping member renewals and retention high. According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. So how can organizations stem the loss of members and keep their retention rates high?

Member Experience 52

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MemberClicks

DECEMBER 14, 2021

One of the many challenges that organizations regularly face is keeping member renewals and retention high. According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. So how can organizations stem the loss of members and keep their retention rates high?

Member Experience 52

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Reid All About it

MAY 24, 2019

Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. Who’s in charge of talent development at your association?

DC 170

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Reid All About it

OCTOBER 13, 2017

One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. explains the basics of AI (and its many cousins) and shows how AI can be used to help members develop an association habit. Exciting times!

DC 150

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Reid All About it

OCTOBER 29, 2021

6% have no formal, documented strategy for their virtual conference. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. What does it take to set yourself up, market yourself, and actually get contracted for work? Host: MPI (possible fee for non-members). .

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MemberClicks

FEBRUARY 2, 2024

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.

Membership Management 52

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Protech

JUNE 13, 2023

For example, a small association in its first year of operating might just use a few simple spreadsheets and documents to track member engagement and plan meetings. Not only will this increase your organization’s overall efficiency, but it could also lead to more positive member experiences and higher retention rates.

Software 52

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Higher Logic

MAY 9, 2017

Videos, MP3 files, written documents, and recorded webinars are just a few of the options flexible LMS systems offer. Online community software is one popular option because it provides more ways for students to interact and share their knowledge than almost any other type of platform on the market.

Learning Management System 220

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GrowthZone

NOVEMBER 8, 2022

. “We’re using GrowthZone to drive significant process improvements that make our member experiences remarkable and consistent. By using GrowthZone, tasks and project templates we are able to ensure our ‘member journeys’ are clear, documented, and followed by all within our organization.

Process 78

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MemberClicks

JULY 31, 2023

Event marketing. When planning events, your organization can leverage event marketing features to boost event attendance and manage sponsorships. Email marketing. Email is an indispensable communication channel for your association to promote its membership program, welcome new members and stay in touch with current ones.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. For the Love of Events ROI Hear different perspectives on measuring your event’s ROI and driving a better member experience.

Blended Learning 39

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MemberClicks

MAY 13, 2022

This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

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MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Certifications An effective LMS allows you to award certificates or documents to celebrate members’ completion of programs.

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.orgCommunity

JUNE 4, 2019

It involves harnessing computing power to solve problems and to deliver new and more meaningful member experiences. Technology Systems —Do you have systems that are functioning well for data management, education, marketing and communications? Share planning documents broadly as they become available. Are they integrated?

System 40

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Reid All About it

NOVEMBER 15, 2019

Here’s one for my marketer friends from Jodi Harris at Content Marketing Institute about how to educate management or leadership about the value of content marketing. Presenter: Sarah Henry, Content Marketing Growth Manager, Elevation Web. Beyond the Course: Content Marketing Strategies for Continuing Education.

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Higher Logic

AUGUST 13, 2019

and I thank you for the tips, lesson plan ideas, and even attached documents!! (I If you're on the hunt for ways to engage your members, you're smart to be concerned. The Membership Marketing Benchmark Report from Marketing General Inc. I get a strange comforting feeling when I see the digest in my inbox!)

Education 24

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Reid All About it

NOVEMBER 1, 2019

Do you wish your members would spend more time on professional development? WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. More info/register. Host: Smart Meetings.

Washington 34

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Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Live Distance Learning Training. Take courses here.

Library 219

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Tom Morrison

SEPTEMBER 27, 2011

This past month, we sent a letter to 45 former members, to let them know if they were continuing to use a copyrighted legal document on their invoicing, that that was for MTI members only, and they were subject to penalties and fines for copyright infringement. Chief Marketing Officer. Do you care about me and my needs?

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Higher Logic

OCTOBER 8, 2018

After all, online communities exist to help people forge meaningful connections, so shouldn’t your members be able to do that from any screen or mobile device? Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience. Mobile-Friendly Apps: Keep your members connected.

eBook 109

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Aptify

MAY 13, 2021

Get useful insights that help you make smarter business decisions, build stronger relationships, and ultimately provide a better member experience. CRM functionality in Aptify is an advanced system of collecting and tracking member and non-member information in the Aptify database. Track interactions with them.

Organization 72

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Reid All About it

AUGUST 20, 2021

Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Melissa Jones Clark, Director, National Accounts & Brand Experience, Meeting Tomorrow. Learn how to use social insights to maximize your social marketing success, reach the right audiences and identify new opportunities. Host: American Marketing Association.

Revenue 195

Revenue Content Resources Strategy 195

Protech

MARCH 30, 2023

As an association administrator or staff member, you know that there are many complicated moving parts to running an association and just as many ways to organize your operations. Perhaps you’re still relying on outdated methods like spreadsheets, documents, and email to manage communities and events.

Software 52

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GrowthZone

NOVEMBER 23, 2020

Document management. Marketing automation. Member app. Self-serve, password-protected member portal. They offer two systems: Atlas, which is suited for member management of chambers and trade associations, and Oasis, which is suited for professional associations. Email marketing. Email marketing.

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