Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

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Nimble AMS

JANUARY 23, 2023

Are you in the market for a new AMS? Download our whitepaper to discover how your entire organization can thrive with Nimble AMS! Download now Buying new association management software deserves to be celebrated because you’re prepar ing your organization for a future of success.

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Higher Logic

JULY 27, 2017

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. File Library Views and Downloads.

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Association Success

NOVEMBER 5, 2020

In converting its annual conference to a virtual event, the American Psychological Association decided to figure out how to make it even better than a live event. Analysis done by Campaign Monitor , an email marketing automation software, found that following up with email positively impacts event registrations.

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Freestone

MARCH 7, 2024

You can think of PD Day as a platform for you to promote how your continuing education program can improve your members’ careers. While your members are creating their roadmap for self-improvement, be sure to show how your association can support them. You will likely attract the most members to your PD Day with a hybrid experience.

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Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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Membersuite

MAY 17, 2022

Selling them to individuals and employers in your market is sometimes the real challenge. Before you plan a marketing campaign for one of your credentialing programs, you must validate any assumptions about its value. Your positive research findings are marketable. However, creating credentialing programs is the easy part.

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Nimble AMS

FEBRUARY 6, 2023

We’re here to help you learn how to boost registration at your next association event. Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Here’s how to get started: 1. Read our blog for more tips. Personalize emails.

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AssociationChat

FEBRUARY 23, 2023

It's all coming together but one thing still needs to be addressed.how will attendees know to download your event app (and use it)? With a solid marketing and promotional strategy in place, you can be sure that attendee adoption and usage rates of your event app will be maximized.

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WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

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EventMobi: Association Events

SEPTEMBER 13, 2023

So how do you improve your member experience? In this post we’ll explore: Why member experience matters What makes a great membership experience How to improve member experience How event management software helps deliver better a member experience What is Member Experience? Making your brand stand out.

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Freestone

DECEMBER 12, 2023

Offer dynamic and diverse content On-demand content is any learning material that can be downloaded at any time. Make sure your learning management system can easily support your content purchases and downloads. Here are 13 ways to leverage your learning management system (LMS) to generate non-dues revenue: 1.

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

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CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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Higher Logic

MARCH 6, 2018

The Top 5 Barriers to Executive Participation and How to Fix Them. Show them where they can find people who have recently joined and how to contact them. Do they want to know more about trends in the market and what your members want? It’s hard to dive into a new platform without knowing how it works. Don’t See Value.

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AvidXchange: Association Management

SEPTEMBER 19, 2023

View the Webinar Free E-Book Learn about the need for upskilling among real estate finance departments in our free downloadable e-book, "Implementing Digital Upskilling in Real Estate Finance Teams." I want the community aspect with the walking trails and the pools and the pickleball courts. And that’s very desirable to people right now.”

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Higher Logic

SEPTEMBER 4, 2018

Are you ready to learn how? With the advent of marketing automation systems, companies are harnessing the power of the internet to draw customers to their site. If you’re not a web tracking/marketing automation user, the problem with many web forms is you can only see that one action they have taken. Attract Prospects.

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Nimble AMS

DECEMBER 27, 2022

Here’s how to get started. . How c an p rofessional a ssociations b enefit f rom b usiness a nalytics? . You can gather data from forms, cloud storage, association management software, or marketing programs. Learning how to leverage your data will help you boost member recruitment, retention, and overall engagement. .

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Association Success

SEPTEMBER 23, 2020

Inbound marketing might seem intimidating at first. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . A one-pager is a classic marketing tool that your association almost certainly uses already. Create a downloadable resource.

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Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

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Membersuite

AUGUST 23, 2023

How to get Gen Z to pay attention to your association Getting the attention of your target Gen Z audience is the first challenge. #1: 1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Speak directly to Gen Z on these platforms.

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Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . How to find the right technology for your association. Ask yourself, how can innovative technology streamline staff processes, ultimately transforming the member experience? . Discover how Nimble AMS can power your entire association.

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Association Success

NOVEMBER 2, 2020

Do a quick Google search, download the 80s classic “Short Circuit,” and resume reading.) . I love information: How it can be several things, and one thing all at the same time, and how it can have different meanings to different people in different ways!

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Higher Logic

OCTOBER 2, 2018

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Customer Marketing and Community Go Hand-In-Hand.

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Association Success

OCTOBER 8, 2020

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. Download it now. The post How to embrace change so your association can reach more people appeared first on AssociationSuccess.org. Leverage technology to reach a wider audience .

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Nimble AMS

DECEMBER 10, 2023

As we approach the end of 2023, we want to thank you for reading our blog , downloading our resources, attending our webinars, and meeting us at events. Y ou made 2023 a great year. T he Nimble AMS team is busy planning for the New Year and considering how we can continue to empower association professionals. Download now

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Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. So, how can we do personalization right, without ending up in the annoying category (or worse…the unsubscribe category)? Learn more about integration: The 3 Best Data Points to Grab From Your AMS for Your Marketing Automation Campaigns.

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Higher Logic

AUGUST 23, 2018

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. When you use marketing automation, you can improve all these scenarios, saving time on the manual tasks. What is your strategic plan for growing your marketing automation use?

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GrowthZone

DECEMBER 6, 2018

When it comes to association marketing, differentiation is key. The GrowthZone Marketing Toolkit is a collection of three critical resources developed specifically for association professionals. It includes: Marketing Plan Basics: A practical guide for writing your association’s marketing plan.

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Association Success

OCTOBER 21, 2020

MORE: How to create credible, relevant and personalized content for an engaged audience. Social media marketing, media mentions, newsletters and other digital marketing tactics can help promote your content and drive website traffic that grows over time. Download it now. But the second possibility is an easier fix.

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Expo Logic

FEBRUARY 27, 2020

But an event app is only as good as the number of attendees that download it. Here are the ten best ways you can maximize value and increase download numbers. Download the full guide to receive all ten for free. All too many conferences make the assumption that their attendees will guess that they have an app and download it.

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Membership Marketing

MARCH 19, 2024

The book serves as a great way to refresh and inspire your membership marketing efforts. You can download a copy of the audiobook using this link. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. It is filled with his practical guidance.

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GrowthZone

MARCH 24, 2020

By the Numbers: Association Word-of-Mouth Marketing >> A group should be named something specific so that users can find and join the group. Learn how to set up a group using iOS or Android devices. Download the 2020 Association. The post How to Create a LinkedIn Group for Associations appeared first on GrowthZone.

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Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

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Disciple Media

NOVEMBER 23, 2022

How to set up an online life coaching business in 6 simple steps. They need perspective, practical advice and guidance on how to relieve it. Parent coaching: Parents often need someone to help them put things in perspective as well as practical tips on how to stay centred and calm amidst the whirlwind of child-rearing.

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Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

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Higher Logic

OCTOBER 10, 2019

Look for the most common data sources on your customers, like: Email : Opens, clicks and conversion rates in your marketing team’s automated email campaigns convey intention or interest. Resource: 3 Reasons Why You Should be Marketing to Your Current Customers. Review Current Events.

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