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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

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3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Download articles or other content.

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Inbound Marketing Captures Prospects’ Attention

GrowthZone

Part 5 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Tactic #5: Inbound Marketing That Captures Prospects’ Attention. In the olden days of marketing, way back in the 20 th century, marketing was comprised primarily of outbound – interruptive campaigns. Content Marketing.

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Association Brain Food Weekly: 11.26.21

Reid All About it

You can also download a related report from EventMB and IMEX—I did but haven’t read it yet. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life.

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How to plan a professional development day for your association  

Freestone

Introduction Are you looking for strategies to boost member engagement in your professional development program? A Professional Development Day is an innovative way to keep members engaged with your learning program. You might consider scheduling an annual Professional Development Day!

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Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. Have additional questions? It’s harder, but possible.