Higher Logic

JULY 27, 2017

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. File Library Views and Downloads.

Content 136

Content Marketing How To Library 136

Nimble AMS

MARCH 30, 2023

An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. If your organization wants to improve staff processes, enhance the member experience, and boost your ROI, choosing an AMS will give you a competitive edge.

Software 138

Software Member Experience Technology Certificate 138

Nimble AMS

SEPTEMBER 8, 2022

According to Salesforce research, innovation is necessary as member expectations continue to evolve. In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . But how can your association adapt to changing member expectations?

Organization 121

Organization Massachusetts Revenue Survey 121

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. In this blog, we outline how you can use the same framework to improve new member acquisition at your association.

Strategy 169

Strategy Social Media Discount Newsletter 169

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you? That’s where you should improve.

Marketing 149

Marketing Email Marketing Content Software 149

NXUnite

MARCH 18, 2024

To build a thriving membership program , your association must evolve and find innovative ways to engage members continuously. Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances member experiences through personalized learning opportunities.

Software 130

Software LMS Library Certificate 130

Higher Logic

MAY 30, 2018

But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.

Marketing 114

Marketing eBook System Content 114

Nimble AMS

JANUARY 25, 2024

With the Salesforce AppExchange. Discover three reasons why the Salesforce AppExchange is redefining association management software, helping you exceed your goals and enhance the member experience. What is the Salesforce AppExchange ? It is the most impressive SaaS Salesforce based platform for associations on the market.

Software 119

Software Association Management System Innovation 119

Nimble AMS

JUNE 27, 2022

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Here are the top five member priorities to get you started: . 49% of members report a code of ethics as their most important member priority.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Higher Logic

NOVEMBER 12, 2019

To learn more about mentoring programs, download our tip sheet: 11 Steps to Start a Successful Mentoring Program. Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth.

Tools 205

Tools Recruiting Recruitment Strategy 205

Nimble AMS

APRIL 27, 2023

If your association wants to experience the Salesforce culture, this event is the place to do it. Your organization will have the opportunity to witness the entire Salesforce ecosystem in action, from Tableau Analytics to Marketing Cloud. Download our free toolkit: Salesforce for Associations. Download now

DC 116

DC Innovation Class Team 116

Higher Logic

MAY 29, 2020

An online community opens a window into your members’ interests, wants, needs, and pain points. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Objection 1: Price. Example: “X platform is cheap/free. Why don't we use that?”.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Nimble AMS

FEBRUARY 6, 2023

Six p roven strategies and marketing tactics to boost future event registration It’s time to boost your event attendance and improve your member experience too! Don’t just settle with adding your member’s first and last name to your next event promotional email. Read our blog for more tips. Here’s how to get started: 1.

How To 114

How To Discount Member Engagement Social Media 114

Nimble AMS

DECEMBER 27, 2022

What types of members participate in continuing education? The answers to these questions can help improve the member experience for everyone who joins your organization. . You can gather data from forms, cloud storage, association management software, or marketing programs. Improve the member experience .

Association Management 135

Association Management Software Analysis How To 135

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers. Download now

Strategy 127

Strategy Member Engagement Software Tips 127

Nimble AMS

MARCH 6, 2023

Caroline Laurin Vice President of Marketing & Communications at the American Association for the Study of Liver Diseases (ASSLD) Caroline Laurin routinely develops key marketing campaigns and strategies to elevate AASLD’s mission and vision. Download now

Innovation 145

Innovation District of Columbia Baltimore Illinois 145

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Association Analytics

JUNE 21, 2023

When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. Solution : The solution to this challenge is pretty simple.

Team 319

Team Report Course Proposal 319

Aptify

JANUARY 27, 2022

Insights from this data can help your entire organization make more informed decisions, streamline your operations , anticipate future organizational and member needs, and deliver a better overall member experience. Marketing . The ability to view, filter, sort, and download detail-level data for every chart.

Software 136

Software Membership Management Certificate System 136

Nimble AMS

APRIL 12, 2023

For example, Mary Sheehan is a product marketing leader for Adobe who started a Women in Product Marketing podcast, wrote a book, and is now offering an education cohort for product marketers that is in direct competition with the Product Marketing Alliance. Download now Emphasize digital-first.

Strategy 78

Strategy Member Engagement Software Tips 78

Association Briefings

DECEMBER 19, 2020

The smart use of data can have a profound impact on all sectors of an association - membership, marketing, communications, meetings, education, and advocacy. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. But what about zero-party data?

Marketing 52

Marketing eBook millennials Cost 52

Higher Logic

FEBRUARY 28, 2019

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Event management tools can boost attendance by adding value to the member experience. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

Nimble AMS

JULY 8, 2021

Members have different needs depending on their career stage and each stage of their experience with your organization (from joining to renewal). Delivering an exceptional member experience that keeps members around requires supporting members throughout the member journey. Download now.

Member Experience 101

Member Experience Tips Recruiting Recruitment 101

Nimble AMS

DECEMBER 29, 2020

To do this, they’ve created the concept of a “class pass” that allows members to opt in to class access at different levels and various locations. Tips for personalizing the member experience. Download the guide to discover ways to leverage your association technology, ideas to consider, and steps to get started.

Class 78

Class Member Experience Tips Examples 78

Higher Logic

SEPTEMBER 18, 2018

But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation. Survey results ARE helpful in that they’re generalizable and can be applied across the board, so you improve the overall member experience. Send a user-feedback survey.

Tips 120

Tips Survey Newsletter Member Experience 120

Nimble AMS

DECEMBER 5, 2022

Learn more about why volunteers are vital for member engagement at your association. Discover more tips when you download our free whitepaper: Manage your volunteer program to accelerate your association’s mission and goals! Download now. Volunteers are essential to the success of your organization.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Higher Logic

JUNE 13, 2019

Marketing (48%). While you’re at it, download the full State of Community Management Report. The analysis that goes along with these stats is worth a read and will help you wrap your mind around how organizations can use community to center themselves around their members or customers. Lower support costs (52%).

Strategy 195

Strategy Report Team Cost 195

Nimble AMS

JUNE 25, 2021

The problem with that approach is that you end up with member data in multiple locations (often called data silos ), making it nearly impossible to keep the data updated, run accurate reports on the data, and use the member data for more sophisticated marketing and member engagement activities. Why do members lapse?

System 78

System Examples Member Experience Report 78

Nimble AMS

OCTOBER 28, 2020

Members join associations for a variety of reasons. Get a detailed look at the findings from the study plus recommendations on how to deliver a better member experience. Download now. Nimble Communities offers multiple benefits for your association and your members. But what makes them stick around?

Member Experience 78

Member Experience Member Engagement Content Revenue 78

GrowthZone

JANUARY 14, 2020

In fact, Millennials prefer to pay for experiences vs. paying for things. Download a copy of the association-specific version of. It’s the ideal marketing piece to engage prospective members. In 2020, you need to consider the member experience. He is on the faculty of the U.S.

Social Media 122

Social Media Class millennials Content 122

Aptify

JULY 1, 2021

Identify and research the different segments of your target membership market – for example, students, early career, mid-career, executives, and professionals in transition. Your content then becomes the catalyst for converting website visitors into prospects (leads), and then, converting prospects into new members.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. Someone who fills out a form to download content is NOT a lead. Host: Grip Speakers: Abi Cannons, Senior Product Marketing Manager, Grip Matt Coyne, Chief Content Creator, Waves Connects Panos Moutafis, CEO & Co-Founder, Zenus Inc.

Technology 195

Technology Chicago Education System 195

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . Ask yourself, how can innovative technology streamline staff processes, ultimately transforming the member experience? . Download now. Job quit numbers also rose in March to 4.5 Discover how Nimble AMS can power your entire association.

Recruiting 141

Recruiting Recruitment Technology Innovation 141

YourMembership

MAY 8, 2015

No matter how you look at it, the level of engagement each individual member experiences is a major indicator of whether or not they will renew with an association. We have all heard that a member is most at risk of not renewing during their first year. Join Elizabeth Weaver Engel, M.A.,

Member Engagement 150

Member Engagement Tools Software Cost 150

Socious

DECEMBER 1, 2016

Factor #1) Marketing. Not all events have mobile apps and if your members don’t know there’s one available for your event, then they won’t search the app store to find and download it. If you want your app to stand out and be easy for members to find in crowded stores, you have to market it.

Cost 100

Cost Price Software Conference 100

Higher Logic

MARCH 19, 2019

Even if you have lurkers , they could be downloading resources and logging in like crazy – totally valuable from a potential advertiser’s perspective. On top of that, you can use marketing automation to retarget advertisements. Read more: Why You Should Be Segmenting Your Members By Data Rather Than By Type.

Revenue 191

Revenue Tips Massachusetts Newsletter 191