Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

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Team Marketing Newsletter eBook 136

Higher Logic

JANUARY 3, 2020

Online communities bookend your customer reference program by allowing you to both identify and recruit strong customer advocates , as well as connect prospects and customers in the community for a positive and authentic reference experience. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ).

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eBook Products Tips Tools 194

EventMobi: Association Events

SEPTEMBER 21, 2023

In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Membership retention is an organization’s ability to keep its members active following recruitment and onboarding.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

AUGUST 17, 2016

These perks are meant to reflect a culture that helps employers recruit and retain top-rate talent to their organizations. Check out how to move beyond extrinsic motivation and perks -- download FeverBee’s latest eBook on Automating Motivation in your communities. How to define your organization's culture.

Organization 120

Organization How To millennials eBook 120

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

NOVEMBER 11, 2016

Understand the critical components of high-ranking websites, how to conduct organic search keyword research, and how to build a portfolio of back links that can improve search rankings. Kelly Treadway, marketing and social media strategist, EventCurious. Presenter: Mark Bornstein, vice president of content marketing, ON24.

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Handbook Washington eBook DC 237

Higher Logic

MAY 29, 2020

How to Align with Your Board and Executive Team's Priorities. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Member Engagement and Retention.

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Social Media Tools Member Engagement Revenue 254

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Do you need to: Recruit new members to broaden your base. The goal might seem obvious.

Marketing 68

Marketing Case Study eBook Social Media 68

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Resource: How to Use Events & Conferences to Increase Activity in Your Online Community.

Tools 208

Tools LMS eBook Resources 208

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

Higher Logic

JANUARY 29, 2019

It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. In a recent webinar, one of our VPs, Mitch Eisen, discusses the engagement economy and how to master it. How Do You Create an Effective Member Engagement Strategy?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Have no fear. CAE credits.

DC 150

DC Washington America eBook 150

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. You know how it goes: you look at the “Customers who bought this item also bought” section on Amazon and before you know it you’ve clicked “Buy now” several times. Duration: 1 hour.

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Las Vegas DC Mooc Nevada 231

Reid All About it

FEBRUARY 16, 2018

How to convert blog readers into leads. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. When a career opportunity surfaces, how can you know it’s the right one?

DC 150

DC Washington Recruiting Recruitment 150

ISAE

SEPTEMBER 14, 2023

To add revenue streams that will make your association more sustainable and Stormproof against external factors like economic downturn, it’s essential to understand the basics of how to properly manage revenue. How should associations promote these revenue streams? How should associations promote these offerings?

Revenue 52

Revenue Learning Management System Course eBook 52

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

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DC Las Vegas Washington Review 170

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. How to Choose Your Member Newsletter Name. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. How to Choose Your Member Newsletter Name. Promoting upcoming events.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

MARCH 9, 2018

How could VR transport us there?” If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Learn how to best navigate this space and hear tips for developing speaker contracts, guidelines for streaming music and insights into the nuances of medical digital events.

DC 120

DC millennials North Carolina Washington 120

SCD Group

JULY 2, 2013

Are you walking the tightrope when it comes to your association’s membership marketing? They can even recruit more members than the association staff can adequately serve, leading to disappointment and low retention rates for new recruits.” How to Build an Audience that Builds Your Business. Learn how journalism works.

eBook 40

eBook Recruiting Recruitment Discount 40

Reid All About it

MARCH 16, 2018

Patrick’s weekend list of recommended ebooks on sale by Irish authors , the list of recipes I’ve made this week or plan to make in the coming weeks, and my regular lists of recommended fiction and non-fiction ebooks (including cookbooks) on sale. How to Hit the Ground Running After Your Event. Lunch provided. 1 CAE credit.

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eBook Social Media DC Content 46

Reid All About it

JULY 8, 2022

Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen. We will discuss Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen by Rita McGrath, a guide to spotting inflection points early and harnessing these disruptive influences for a strategic advantage. More info/register.

San Francisco 39

San Francisco Certificate Technology LMS 39

SCD Group

JULY 22, 2012

You may want to share these articles with your membership and marketing teams. Rewriting the Rules of Member Engagement: 5 Ways Associations Can Leverage CRM to Drive Interaction and Relevance eBook from Avectra. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. Market penetration.

Discount 40

Discount Price eBook Recruiting 40

SCD Group

JUNE 10, 2012

How to Monitor Your Social Media Presence in 10 Minutes a Day This is an excellent 24-page ebook prepared by HubSpot’s Rebecca Corliss. Seven Levers to Increase Membership Recruitment From Tony Rossell at Marketing General on what to do if your association seeks new members: Enhance the Value of Membership.

eBook 40

eBook Tools Recruiting Recruitment 40

Velvet Chainsaw

OCTOBER 10, 2013

Here are nine tips repurposed from a 2010 post on how to encourage involvement, engagement and participation at your next event. Let meeting attendees know how they can participate and what to expect early and often before they arrive onsite. How could your encourage group play and use social objects at your next conference or event?

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Conference eBook Tips Recruiting 40

Chapter Chat

APRIL 11, 2017

And that’s just a tiny sample of the booming subscription market. The auto-renewal trend is growing in the association community, according to Marketing General Incorporated’s (MGI) 2016 Membership Marketing Benchmarking Report. Kindle ebooks (ahem). It has a nice ring to it, doesn’t it?

Revenue 28

Revenue Survey eBook Price 28