October, 2017

Membership 101: Ladders of Engagement Revisited

Spark Consulting

Once members join, the next question becomes: How do you keep them? How do you build real relationships over time that deepen your commitment to each other and lead to long-term loyalty on both sides? The answer is ladders of engagement.

Association Supply Chain Advocacy

Potomac Core

Association Supply Chain Advocacy can be a game changer for members. By uniting the Supply Chain through Associations members can better influence the destiny of their company and their Industry in ways they could not do on their own.

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How to Use Your Online Community to Better Understand Your Chapters

Higher Logic

Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report.

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5 tricks to grow association membership.

YourMembership Blog

Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you must keep new ones coming in through the front. What strategies will guide your plan. The post 5 tricks to grow association membership. appeared first on YourMembership. Membership & Marketing Member Retention

Association Brain Food Weekly: 10.6.17

Reid All About it

The weekly list of free professional development events for the association community… Only 10% of Americans love cooking. Sure, “love” is a tougher bar to reach than “like,” but that stat still surprises me, probably because I love cooking, usually.

10 Inexpensive (or Free) Nonprofit Marketing Tools That Create Stunning Visuals

Wild Apricot Blog

Posts with images and videos get shared up to 230% more than those without. To create your own stunning visuals, here are 10 inexpensive and free nonprofit marketing tools that can help. Visual-Tools Nonprofit-Marketing-Tools

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The Joy of Membership Interview

Eric Lanke

I was recently interviewed by Joy Duling of The Joy of Membership blog, for The Movement Summit , an online event she is creating and hosting, which will be happening live next week, November 6-10, 2017.

More Trending

6 Ways Associations Can Improve Chapter Performance

Higher Logic

If your association has chapters, how many does it have? An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. That’s a significant number and likely means your chapters have a significant influence on your association’s overall performance.

Introducing WorkXO Solutions

Jamie Notter

So it was almost two years ago (January 2016) that we announced WorkXO to the world. It’s the company that Maddie and I created with Charlie Judy, a cutting-edge HR leader in Chicago.

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Association Brain Food Weekly: 10.27.17

Reid All About it

The weekly list of free professional development events for the association community… A few weekends ago at Association Charrette , I talked to the group about studies from around the world that proved what you and I have always intuitively known: walking in the forest is good for us.

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Why Should You Provide Continuing Education to Your Members?  

Web Courseworks Associations

Professional education is one of the top perks that young professionals are looking for in the 21st century. This is especially true for millennials entering the work force, because they tend to be more concerned about their career paths than older generations.

When Action Items Aren't Action Items

Eric Lanke

Last week I wrote about a message my Board chair and I had crafted to help frame the discussion at our recent Board meeting.

Are You Ready to SURGE?

Spark Consulting

I’m excited to share that I’ll be speaking at Association Success’s inaugural SURGE virtual event, November 7-9. Around the world, thousands of association professionals confront the same challenges. We all have insights to offer on how to grow, adjust, adapt and innovate.

The Reporting Trick that Makes Association Data More Useful

Higher Logic

Many associations and nonprofits work with data on two levels: organization-wide and individual. They can see both how single members are interacting with their organization and view association-wide results.

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5 key takeaways from association learning and technology report.

YourMembership Blog

I’m a numbers girl, it’s true. Data tells such a rich story when used appropriately, and can really be a guide to so many decisions we make daily. As influencers in our organizations, it’s crucial we have the data in our back pocket to justify spending allocations, strategies and execution. Community Brands recently sponsored a report. The post 5 key takeaways from association learning and technology report. appeared first on YourMembership. Online Learning Data Management Community Brands

Association Brain Food Weekly: 10.20.17

Reid All About it

The weekly list of free professional development events for the association community… More evidence that I only associate with the most successful companies: my clients keep getting bought. This week, we learned Higher Logic acquired Real Magnet and Informz. Maybe I’m a good luck charm?

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How I Quadrupled My Nonprofit Blog Traffic in Less Than 1 Year

Wild Apricot Blog

In this post I’m going to share everything I’ve learned about how to build a successful nonprofit blog from the ground up. This year I've taken traffic from 9,000 visitors/month to over 36,000. Blogging Nonprofit-Blog

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Peer Surveys Protect the Status Quo

Eric Lanke

Like many association professionals, I suspect, I belong to a number of associations myself. One of those associations -- comprised primarily of the staff executives of associations that look and behave like mine -- recently conducted a survey of its membership.

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Beware the Dark Side of Success

Jamie Notter

I was debriefing some internal culture data with a client, and the CEO opened the conversation with his other senior leaders by referencing a book that Marshall Goldsmith wrote a few years ago: What Got You Here Won’t Get You There.

Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Do you ever wonder why certain videos go viral? Or why some articles get shared widely while others don’t? Dr. Jonah Berger has spent his professional life digging into why certain things take off and why people make different decisions.

Member Loyalty Study: Members value job opportunities.

YourMembership Blog

Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive at identifying and developing a plan to address member satisfaction before it’s too late. There are many reasons why members join a professional organization. But, according to Community Brands’ recent Member Loyalty Study, there are specific. The post Member Loyalty Study: Members value job opportunities. appeared first on YourMembership.

Association Brain Food Weekly: 10.13.17

Reid All About it

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Don't try harder, try different

Mariner

We do a lot work in the area of strengthening components aka chapters. So many times, we are asked to “help them do their job better”. We’ve tried – and in several cases succeeded – in helping associations shift that request to “help them create the job they can do”. Or in other words, evolve the way chapters operate. This is a tough shift – we know.

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When Governance Means Governance

Eric Lanke

I'm gearing up for another Board meeting this week. That means, among other things, that I've been in communication with our Board chair about necessary agenda items and things that we would like the Board to achieve by the conclusion of the meeting.

Are Your Employees Moving to the Future Without You?

Jamie Notter

Some of you know that in the last year I made the decision to personally switch to the metric system. I was originally inspired by a video from Dan Pink on this, and it was surprisingly easy for me to change little things in my life—on my own—to adopt the metric system.

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5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms.

Gatorade quenches thirst for innovation with sips, not gulps.

YourMembership Blog

Organizations facing disruption and the need for innovation are binary in their thinking. They consider 2 options: Either radically change or face peril. Rarely do the efforts work to successfully innovate, because organizations aren’t typically structured to adapt to major change. So, bringing in radical innovation more often fails. That’s what we’re learning by reading. The post Gatorade quenches thirst for innovation with sips, not gulps. appeared first on YourMembership.

Really Great Team Communication Follows These 12 Guidelines

Wild Apricot Blog

These 12 guidelines by two leading communications experts can help you create really great team communication in your organization. Team-Communication

Three Ways To Help Support Hurricane Relief in Puerto Rico

Beth Kanter's Blog

It has been ten days since Hurricane Maria has devastated the Island of Puerto Rico. We have read the harrowing news reports about a lack of food, electricity, and water and people dying.

Board Succession Quiz

Eric Lanke

As I said a few weeks ago, another association has invited me to speak at their Annual Leadership Conference on the subject of high-functioning association Boards. I'm going to hit four subjects during my presentation: Board selection , Board discussions , Board decisions , and Board succession.

3 Tips to Improve Your Management Team

Jamie Notter

I think we take management teams for granted, but given the power they have to impact both strategy and culture inside an organization, I think that’s a mistake. We should be intentional about them and, frankly, hold them to a higher standard. Here are some tips for moving in that direction.

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Higher Logic Acquires Informz and Real Magnet

Higher Logic

We can’t believe how eventful 2017 has been for Higher Logic. We’re so proud of all the hard work our employees, partners, and customers have put in to help make this a banner year. And the news doesn’t stop there - we have acquired Informz and Real Magnet!

Member loyalty study featured on learning podcast.

YourMembership Blog

I’ll admit, I was a bit late to the podcast craze. But, since season one of “Serial,” I’m officially hooked. True Crime”? I’ve heard them all. “S-Town”? S-Town”? I listened to the entire series recently during a weekend. This American Life”? A road trip is incomplete without it. According to the folks at Edison Research, more than 112 million. The post Member loyalty study featured on learning podcast. appeared first on YourMembership.

10 Powerful Online Directory Software Tools

Wild Apricot Blog

If you're looking to build an online directory, here are 10 powerful online directory software tools that can get you started right away. Directory-Software

The Surprising Truth About Donor Fatigue And What Nonprofits Can Do To Avoid It

Beth Kanter's Blog

Photo by Fuel Relief Fund on GlobalGiving. Note from Beth: With the hurricanes, gun violence, and fires, I gave generously, including donations to Global Giving funds. I surpassed my giving budget for disaster relief giving.

Is Your Association Breaking This Key Rule While Trying to Engage Younger Members?

Smooth The Path

I’ve come across many organizations who try endlessly to engage younger members, but to no avail. From my experience, it’s because they’re breaking one key rule without knowing it. But there is good news. Once associations start following that rule, they are able to engage younger members with ease.

Seeking Volunteers For an Association Industry Campaign

Association Success

Working for an association is incredibly rewarding. Let's tell the public why. You’re at a cocktail party surrounded by unfamiliar people. New faces loom up, eager to strike a conversation, but there is one hurdle you know you’re going to have to heave yourself over each time they try.