Wild Apricot
OCTOBER 18, 2017
Posts with images and videos get shared up to 230% more than those without. To create your own stunning visuals, here are 10 inexpensive and free nonprofit marketing tools that can help.
YourMembership
OCTOBER 26, 2017
Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you must keep new ones coming in through the front. What strategies will guide your plan.
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Spark Consulting
OCTOBER 17, 2017
Once members join, the next question becomes: How do you keep them? How do you build real relationships over time that deepen your commitment to each other and lead to long-term loyalty on both sides? The answer is ladders of engagement. I’ve already talked a little bit about ladders of engagement in the membership 101 series, in that earlier instance, specifically related to joining an association.
WBT Systems
OCTOBER 25, 2017
Half the American workforce will be freelancers within a decade, according to the Freelancing in America survey released earlier this month. “The growth of the freelance workforce is three times faster than the traditional workforce,” said Stephane Kasriel, CEO of Upwork, the survey’s sponsor along with the Freelancers Union. 47 percent of working millennials freelance now—a larger percentage than any other generation and another predictor of the growing freelance economy.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Higher Logic
OCTOBER 17, 2017
If your association has chapters, how many does it have? An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. That’s a significant number and likely means your chapters have a significant influence on your association’s overall performance. Since 65 percent of associations don’t have any full-time staff devoted to chapter management, however, building solid relationships and increasing chapter performance is often a challenge.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Wild Apricot
OCTOBER 30, 2017
In this post I’m going to share everything I’ve learned about how to build a successful nonprofit blog from the ground up. This year I've taken traffic from 9,000 visitors/month to over 36,000.
YourMembership
OCTOBER 17, 2017
I’m a numbers girl, it’s true. Data tells such a rich story when used appropriately, and can really be a guide to so many decisions we make daily. As influencers in our organizations, it’s crucial we have the data in our back pocket to justify spending allocations, strategies and execution. Community Brands recently sponsored a report. The post 5 key takeaways from association learning and technology report. appeared first on YourMembership.
Reid All About it
OCTOBER 6, 2017
The weekly list of free professional development events for the association community… Only 10% of Americans love cooking. Sure, “love” is a tougher bar to reach than “like,” but that stat still surprises me, probably because I love cooking, usually. Now the grocery industry has to figure out how to adapt their business to this new reality. Which brings up a question for every organization: How are your customers changing their behavior (or how will they), and how will that impact your ind
WBT Systems
OCTOBER 17, 2017
Have you ever heard people talk about studying for and obtaining their Certified Association Executive (CAE) designation? You can tell by the intensity of their conversation that getting the CAE credential is a transformative experience. However, the path to the CAE credential involves a great deal of sacrifice—and many give up along the way. The candidates for your association’s certification programs face the same challenges as CAE candidates: Finding time and money to earn the required contin
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Higher Logic
OCTOBER 18, 2017
Many associations and nonprofits work with data on two levels: organization-wide and individual. They can see both how single members are interacting with their organization and view association-wide results. Unfortunately, that means that many groups are missing out on valuable information, because most associations aren’t organized only around individual members or organizations.
Spark Consulting
OCTOBER 2, 2017
I’m excited to share that I’ll be speaking at Association Success’s inaugural SURGE virtual event, November 7-9. Around the world, thousands of association professionals confront the same challenges. We all have insights to offer on how to grow, adjust, adapt and innovate. SURGE 2017 is designed to bring all these challenges and voices together under one virtual roof to have a productive and meaningful conversation around innovation.
Wild Apricot
OCTOBER 19, 2017
Here are 25 great membership website examples from all sorts of different organizations. See how they've set up membership benefits, events, and more. Plus learn how to easily create your own site in 3 easy steps.
YourMembership
OCTOBER 24, 2017
Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive at identifying and developing a plan to address member satisfaction before it’s too late. There are many reasons why members join a professional organization. But, according to Community Brands’ recent Member Loyalty Study, there are specific.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Reid All About it
OCTOBER 27, 2017
The weekly list of free professional development events for the association community… A few weekends ago at Association Charrette , I talked to the group about studies from around the world that proved what you and I have always intuitively known: walking in the forest is good for us. Aeon explains the benefits of pungent conifer oils (per the Russians), forest-bathing (per the Japanese), and more.
WBT Systems
OCTOBER 3, 2017
The future looks bright for association e-learning. The growing lifelong learning market provides plenty of opportunity. However, one missing element is clouding the picture for associations. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Can you guess what it is? I learned about this vulnerability while reading the fifth edition of Association Learning + Technology from Tagoras.
Higher Logic
OCTOBER 24, 2017
Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report. Despite making up such a large part of organizations – the median number of chapters in an association is 51 – that means organizations know very little about their chapters. How are chapter members interacting?
Blue Sky eLearn
OCTOBER 30, 2017
What if I were to say, companies like Netflix and Amazon are your association’s biggest point of competition? For some, I suspect this statement catches them off guard and does not quite make sense. Well contrary to common belief, it is my perspective your association’s primary competitors are not the other associations in your field, nor the for-profit training companies you compete with for your members’ wallet or even the local organizations who make networking opportunities readily availabl
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Wild Apricot
OCTOBER 12, 2017
If you're looking to build an online directory, here are 10 powerful online directory software tools that can get you started right away.
YourMembership
OCTOBER 5, 2017
Organizations facing disruption and the need for innovation are binary in their thinking. They consider 2 options: Either radically change or face peril. Rarely do the efforts work to successfully innovate, because organizations aren’t typically structured to adapt to major change. So, bringing in radical innovation more often fails. That’s what we’re learning by reading.
Reid All About it
OCTOBER 20, 2017
The weekly list of free professional development events for the association community… More evidence that I only associate with the most successful companies: my clients keep getting bought. This week, we learned Higher Logic acquired Real Magnet and Informz. Maybe I’m a good luck charm? Listen to Higher Logic CEO Rob Wenger talk to DelCor Technology Solutions founder and CEO Loretta DeLuca about the deal.
WBT Systems
OCTOBER 10, 2017
Do you ever think about your association’s online learners and how they manage to fit your courses into their busy lives? Imagine: after a long day of work, errands, and household chores and duties, they manage to find time to finish the week’s assignments for the online course they’re taking with your association. It’s a lonely life. Watching videos alone.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Higher Logic
OCTOBER 5, 2017
Do you ever wonder why certain videos go viral? Or why some articles get shared widely while others don’t? Dr. Jonah Berger has spent his professional life digging into why certain things take off and why people make different decisions. Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior.
Potomac Core
OCTOBER 29, 2017
Association Supply Chain Advocacy can be a game changer for members. By uniting the Supply Chain through Associations members can better influence the destiny of their company and their Industry in ways they could not do on their own. Getting and bringing an entire Supply Chain to the table at an Association is a heavy lift but the long term impact will make the effort yield substantial member ROI.
Wild Apricot
OCTOBER 16, 2017
These 12 guidelines by two leading communications experts can help you create really great team communication in your organization.
YourMembership
OCTOBER 19, 2017
I’ll admit, I was a bit late to the podcast craze. But, since season one of “Serial,” I’m officially hooked. “True Crime”? I’ve heard them all. “S-Town”? I listened to the entire series recently during a weekend. “This American Life”? A road trip is incomplete without it. According to the folks at Edison Research, more than 112 million. The post Member loyalty study featured on learning podcast. appeared first on YourMembership.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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