June, 2020

4 Ways to Ensure Association Membership Renewal in 2020

Blue Sky eLearn

Many people join associations to meet other professionals in their field and take advantage of valuable networking opportunities. For these people, the cost of the membership is greatly justified by the value that the association brings, whether it’s through continued learning courses or large conferences with important speakers. .

How to Recover, Relaunch, and Rebound Your Association

Moery Company

We’ve adjusted, adapted, and pivoted. Now it’s time to recover, relaunch, and rebound. Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Communications. First, some observations on what we’re seeing here at The Moery Company. Our newsletter open rate is up 20% and our click through rate has gone up to 22%.

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11 Questions Nonprofit Leaders Need to Ask Before Re-Opening the Office

Wild Apricot

Are you wondering whether your organization is ready to re-open the office as the COVID-19 pandemic restrictions are slowly being lifted? Use these questions to help you decide

How to Pitch Existing Partners a Webinar Sponsorship

Moery Company

The other day, a good friend asked me, “Hey, we’re struggling a bit when it comes to converting existing sponsors – ones that we’re having great engagement with – into webinar sponsorships. They’re hesitant about the idea.” ” Here’s the advice that I gave them. Ask your top sponsors if they want to be involved first. You never know.

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eLearning demand is at an all-time high. Pick the right LMS!

The need for online learning is greater than ever having the right LMS is absolutely crucial. Quickly, easily, and cost-effectively decide which Learning Management System is right for you with this 12-step guide from LMS implementation experts.

Association Brain Food Weekly: 6.5.20

Reid All About it

The weekly list of free educational events and resources for the association community… What a week. This tweet summed it up for me. It feels somewhat like that week in March when the impact of COVID-19 hit us all. It’s been hard to focus. I find myself staring blankly at whatever I’m writing while my mind is far away. Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read.

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More Trending

52 Free Nonprofit Webinars for July 2020

Wild Apricot

Here are all the free nonprofit webinars happening in July 2020 that the Internet has to offer


It’s Time to Integrate the Meetings and Education Teams at Your Association

WBT Systems

It’s Time to Integrate the Meetings and Education Teams at Your Association. Read more about It’s Time to Integrate the Meetings and Education Teams at Your Association

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10 tips to bring your Zoom events to life

Association Success

The shift to online meetings has exposed a number of weaknesses in how we present material. . Public speaking isn’t easy at the best of times but the new considerations that accompany a Zoom reality are sabotaging even seasoned pros. Bad lighting, a loss of personal connection, and a flat screen interface may seem impossible to overcome, but there is hope for anyone committed to shaking things up and re-engaging with their online colleagues. The best part is, you’ve already done it before.

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Extend the Attendee Experience Beyond Your Virtual Conference


At in-person and virtual conferences, attendees listen to speakers, take in new information, get excited about new ideas, and jot down next steps. Keep the momentum going and help attendees apply what they learned with these post-event activities

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

How to Price a Virtual Event Sponsorship

Moery Company

One of the biggest topics of discussion in the association space right now is how to price webinar sponsorships. However, for you before we provide you with a recommendations and metrics, let’s talk about the webinars themselves and their place in your members’ ecosystems. Look at webinars as holistic endeavors, not just one offs. How will you maximize the content delivery and provide value for your members?

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. I noticed the initial uptick begin in March (shortly after the announcement of many COVID-19 stay-at-home orders). These involved email blasts sent to large contact lists that hadn’t received mailings in months or more.

10 Ways to Definitely Burn Out as a Nonprofit Employee

Wild Apricot

Employee burnout in the nonprofit sector is a real issue in the best of times, let alone in the midst of a pandemic. Here's are some things you might be doing that will inevitably lead to you burning out, and what to do instead


Association Brain Food Weekly: 6.12.20

Reid All About it

The weekly list of free educational events and resources for the association community… Motivation and focus enhancer. If you’ve been distracted at work and dispirited by what’s going on in our country, WBT Systems has some timely advice: remember your purpose. You may look at your to-do list and wish you were working on bigger issues but the fact is, as their post reminds you, you’re already making a difference. CRPs explained.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Your Members Are Overwhelmed

Spark Consulting

That’s the bad news. We’re all feeling a little overwhelmed by the volume and variety of information coming at us, having trouble determining what’s accurate and relevant, placing that information in meaningful context, and successfully using it to make sense of our increasingly complex world. The good news is that you can help your members!

Attendee Communication Before, During, and After the Event


The main goal for any event is getting people there in the first place — so you probably have a pretty solid plan for promoting it to your members. And, potentially, non-members!).but, but, that said, do you have a plan for communicating with your attendees? You ABSOLUTELY should. Whether you’ll be face-to-face, all online, or some combination of the two, keeping attendees informed and engaged is imperative to event success.

What’s Next for Association Communications?

Moery Company

Over the past three months we saw disruptions of our daily routines leading to a disruption in consumption of content. People are “Zoomed” out. Add in the news cycle and there’s more digital fatigue than ever before. Organizations that continue to provide relevant, timely, and useful information will succeed in breaking through the noise and will be rewarded with returning customers – or members if you are in the association space – and acquisition of new ones.

Online Communities in 2020: Unlocking the Power of Community with Data

Higher Logic

Heather is Higher Logic’s Chief Community Officer. She was the first to hold the position at Higher Logic and one of the earliest to hold the title in the industry. I’ve been involved in community management for around 13 years. When I started, I didn’t even know it was a profession, and I was flying solo. I think a lot of us started that way in the early years.

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Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

7 Tips to Create a Fundraising Video to Increase Donations (Even If You’re Not a Tech Person)

Wild Apricot

Creating a fundraising video for a nonprofit can seem daunting, but with a fundraising video script, an elevator pitch, and a story, it’s easy

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Association Brain Food Weekly: 6.26.20

Reid All About it

The weekly list of free educational events and resources for the association community… Inclusive conferences. Barbara Palmer at PCMA Convene lists eight ways conference organizers, sponsors, speakers and attendees can make conferences more racially diverse. There’s much work to be done and I hope that at last we’re all ready to do it. Implicit bias. In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias.

Postponing Member-Centric Engagement Webinar

Spark Consulting

Out of respect for the ongoing uprisings protesting the murder of George Floyd and longstanding, unaddressed racism and racial discrimination in American society, I’ve requested that Association Insights postpone our scheduled Wednesday, June 3 webinar, Leading Engagement from the Outside In, to a later date. I don’t feel it is appropriate to host this session in the middle of yet another tragic moment in our shared history.

5 Questions to Ask Yourself Before Writing Member Communications


Membership Communications Expert, Melynn Sight recently shared her presentation “Crisis Communication Strategies to Strengthen Membership.” It proved to be one of our most popular webinars in recent years. The free, on-demand webinar is ideal for anyone interacting with members using the written word. While explaining the Top 6 Principles for Association Crisis Communications , Melynn discussed strategies for credible communication with members during periods of uncertainty.

How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Using Data to Build Resilience

Moery Company

One of my favorite things about being a Salesforce Administrator for a small company is the ability to implement standards around how to best utilize Salesforce. As a team, we have learned to store the most accurate and detailed information to improve sales and help our clients. It was apparent that our years of discipline around storing data would help us navigate the next few months when the world began to shutdown in the beginning of March.

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How We Know the 90-9-1 Rule for Online Community Engagement is Officially Outdated

Higher Logic

A rule about online engagement has floated around the internet for a while, called the Rule of Participation Inequality, or the 90-9-1 Rule. The rule goes something like this: User participation in any online internet community generally follows the 90-9-1 rule : 90% of community members are lurkers who read or observe, but don't contribute. 9% of community members edit or respond to content but don't create content of their own. 1% of community members create new content.

Checklist: Admin Tasks to Get Done in Wild Apricot

Wild Apricot

Here's a checklist of small changes you can do in Wild Apricot that can simplify your day-to-day operations


Association Brain Food Weekly: 6.19.20

Reid All About it

The weekly list of free educational events and resources for the association community… Inclusion advice. A fellow NAHB alum and friend, Lakisha Woods, CAE, has three pieces of advice to share in her “Letter of Thanks and Ideas for Growth from an African-American CEO.”. Inclusion strategy. If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership , says MemberSuite.

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AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

3 Organizations Using Creative Social Media in Light of COVID-19

Association Success

Tensions run high as the world deals with the effects of COVID-19. Not letting this tough time control or ruin their spirits, these organizations took to social media to entertain, engage and connect with their audiences. . Let’s take a look at these three organizations and see what we can learn: The National Cowboy & Western Heritage Museum . Affectionately nicknamed The Cowboy, The National Cowboy & Western Heritage museum in Oklahoma City shut its doors when social distancing began.

If You Build It, Will They Come? How Two Large Fall Shows Are Forging Ahead

Velvet Chainsaw

As many associations wrestle with decisions for their fall conferences and shows, the question on everyone’s mind is, if you build it, will they come? Join this interactive webinar to learn how organizers of two very large events—one a trade association and the other professional—are tackling, planning and preparing for this fall. They have two scenarios in mind: hybrid or virtual? Cancellation is not an option. Join us on Tuesday, June 23, from 12 noon to 1 p.m.

Association Membership Retention Plan for 2021

Moery Company

There are a few things that I think are quite certain right now during these uncertain times. One of the things I’m certain about is that you’re going to need to have a great retention program in place for 2021. You may have avoided a renewal catastrophe because your renewals came in during the first quarter of 2020 before the pandemic hit, however, you should keep in mind that your association members are evaluating what you’ve done for them during since then.