Spark Consulting
MAY 30, 2014
'It’s the return of the Friday Top 5! I was at the annual digitalNOW conference last week – and seriously, if you’re at all interested in tech in associations (and if you work in associations, no matter what you do, you really should be), you need to figure out a way to get there next year – and these are my top five takeaways: “Speak the language of who you want to become.” – Adam Braun , Pencils of Promise.
YourMembership
MAY 29, 2014
It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. That seems to be the equation we are working from today. However, generational changes are requiring organizations to reexamine how they accomplish these tasks. Special campaigns and marketing gimmicks may not be getting you the results you are expecting, or needing.
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Association Leaders
MAY 27, 2014
'I read several business related blogs. One of them is called Leadership Freak, written by Dan Rockwell. Today Leadership Freak had an interesting post about what leaders do to energize (and sometimes de-energize) their teams. Read the post here. The theory behind the post is that everyone has energy inside them. A leader’s job is to exploit that energy and build on it.
Wild Apricot
MAY 26, 2014
'One of the biggest problems we encounter in decision-making is the problem of asking the right question. In this guest post, Elizabeth Engel and Peter Houstle introduce their newly released white paper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations.
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Mariner
MAY 29, 2014
'I love Peggy’s post from the other day - Volunteers Give. and keep on giving. There’s no question that volunteers are an important part to any organization, whatever its purpose. And as I work with association volunteers on a daily basis, I see firsthand the dedication and time each pours into his/her volunteerism; a dedication that is not always an easy task.
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Spark Consulting
MAY 27, 2014
'I’m presenting a session at ASAE’s upcoming Marketing, Membership, and Communications Conference, to help you create rockin’ marketing materials. I totally stole the idea from Lowell Apelbaum , who facilitated a similar session at last year’s summer CESSE conference that everybody really enjoyed and had fun with. The concept is that I’ll open the session with 10 quick tips to use in evaluating marketing materials, and then participants will have the chance to go ar
YourMembership
MAY 29, 2014
It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. That seems to be the equation we are working from today. However, generational changes are requiring organizations to reexamine how they accomplish these tasks. Special campaigns and marketing gimmicks may not be getting you the results you are expecting, or needing.
Association Leaders
MAY 19, 2014
'Great leaders seem to always have a set of values upon which they rely when making decisions. These values are a barometer for them – If I make decision A, my company will be more profitable but we will violate one or more of our key values in doing so. I believe great leaders don’t abandon their values, even when they require more work, less profit or more stress.
Wild Apricot
MAY 23, 2014
'We''ve rounded up 20 free non-profit webinars for June 2014. Topics include: Smarter Email Marketing; the Future; Getting Your Donors to Fall In Love With You; and much more.
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Eric Lanke
MAY 26, 2014
'image source Here''s a little quiz. A member of your association Board is on the phone. He forgot to register for the upcoming conference and has now missed the early bird deadline. He went to the website, but if he registers there, he is going to get charged the higher registration fee. He would like you to make an exception and get him registered at the early bird rate.
Optimist Consulting
MAY 22, 2014
'I recently delivered a presentation about retention at the ‘Managing Membership’ event organised by Adapta Consulting and The I Am Group. It was a really good event. I enjoyed the presentation by the Woodland Trust about an acquisition campaign they recently undertook, so I thought I’d share what they did as I think it could provide inspiration to other membership organisations.
Spark Consulting
MAY 16, 2014
'Also known as “the hard part.” I’ve been working with an association lately where the focus of the engagement is on transforming the organization. I’m specifically working with them on a membership transformation, but a piece of that is looking at transforming programs, products, and services. So we’ve been talking a lot about innovation.
YourMembership
MAY 22, 2014
Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. I recently shared some thoughts on the whitepaper, focusing on the statistic that 78 percent of the association leaders participating in the study identified managing the volume of information they receive as a major concern of their members.
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Association Leaders
MAY 13, 2014
'Three months ago my wife came to me and said – ‘We aren’t healthy anymore. We are overweight; our clothes don’t fit right; we are tired all the time; as a result, we aren’t happy’ I of course reacted by acknowledging the truthfulness of her statements but took no accountability – ‘You’re right but what can we do about it?
Wild Apricot
MAY 16, 2014
'This week’s link round-up offers insight into member engagement; member loyalty programs; dealing with visionary bosses; making conference connections; and preparing for skilled volunteers.
Aaron Wolowiec
MAY 20, 2014
'Imagine: Your conference is thriving. Rooms are packed and vendors are happy. Things are going swimmingly well and then it happens. You get the call that one of your attendees had a heart attack and has died. Imagine again: You’ve taken a chance on a new event venue that sits beautifully on a river. Your vendors seem to love the locale and the packed expo hall.
Optimist Consulting
MAY 22, 2014
'I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. Taking your members along with you. So it was interesting to read about The Market Research Society’s recent changes to their membership criteria and grading structure, which were voted through by members at the start of March.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Spark Consulting
MAY 7, 2014
'If branding is all about stories (and it is), do you know what stories your members want told ? Is Twitter starting to fade ? Could Microsoft be the one to crack the virtual assistant code ? Big data privacy concerns: the law is not keeping up. Small group discussion reports = boring. Small group discussion ambassadors = awesome. (Also, how did I not know that Jeffrey Cufaude was back to blogging?).
YourMembership
MAY 15, 2014
Take a moment and think about the last event that you attended that you really loved. Now think about why you loved that event. What was it that made that emotional connection with you? Was it good content or great educational materials and courses? Or was it something else, maybe something you can’t quite put your finger on. What made it an experience and not just another forgettable event?
Association Leaders
MAY 6, 2014
'Probably every business leader today has read Jim Collins’ best selling business book Good to Great. The book explains a study that Collins and several of his business school students did on the attributes of successful companies – not just marginally successful, but industry leading companies who sustained their success over long periods of time.
Wild Apricot
MAY 20, 2014
'In this guest post, Leah Merrill suggests four ways you can use your membership management software to help you grow those members and perform outreach.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
KiKi L'Italien's Acronym Soup
MAY 20, 2014
'FastCompany recently featured an article by Jane Porter that was all about what the founder of ModCloth would tell her younger self. I got to thinking about my own history and what I would tell my younger self, if I had the chance. For now, I know of no time machines that will allow me to go back and change things. But when the time does come for the chance to go back, here are the five things that will be at the top of my list to teach myself. 1.
Optimist Consulting
MAY 22, 2014
'I was recently asked to talk about social media and sporting membership governing bodies at the MemCom conference; you can download my presentation here. At the event I enjoyed watching presentations from two sports’ governing bodies, and what struck me about them both is how listening to member feedback has helped them to grow their organisations.
Eric Lanke
MAY 19, 2014
'image source Two weeks ago, in Leading By Example , I wrote about my latest experiment in trying to make the values and behaviors described in my association''s values statement a more active part of the day-to-day interactions of me and my staff. Having asked everyone to make a commitment to more mindfully manifest a chosen behavior in the office--and having communicated that performance evaluations would, in part, be based on their willingness and ability to do so--I decided to lead by exampl
YourMembership
MAY 15, 2014
Take a moment and think about the last event that you attended that you really loved. Now think about why you loved that event. What was it that made that emotional connection with you? Was it good content or great educational materials and courses? Or was it something else, maybe something you can’t quite put your finger on. What made it an experience and not just another forgettable event?
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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