Multiview
AUGUST 16, 2023
The elevator pitch is an essential tool in any organization's marketing arsenal for attracting new members. The idea behind the elevator pitch is simple: a brief description of your organization that can be delivered in the time it takes to ride an elevator (about 1-2 minutes). It needs to be engaging and informational so that prospective members know who you are but leaves room for curiosity.
The Journal by EXEC
AUGUST 14, 2023
Marketing is an intricate art of communication and a skill of conveying the right message to the right people at the right time. And in the context of membership programs, it is the magic wand that transforms casual browsers into engaged members and one-time members into loyal advocates. So, how do you ensure your marketing efforts hit the bullseye?
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Aptify
AUGUST 17, 2023
Your choice of association management software is too big of a decision to leave to chance. Here’s how to avoid regrets with your next AMS purchase. Purchasing new association management software (AMS) is a big investment of time and money. The last thing you want is to buy a new AMS system and then regret it because it fails to help your organization move forward or even leaves your association worse off than before you bought it.
WBT Systems
AUGUST 14, 2023
At the ASAE Annual Meeting, peer-to-peer learning was everywhere. As conference speakers, association professionals shared ideas, how-to information, and case studies with their peers.
Speaker: Tim Sarrantonio, Director of Corporate Brand
The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.
Associations Now
AUGUST 14, 2023
Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. During a session at the 2023 ASAE Annual Meeting & Expo, the American Staffing Association shared how that strategy has worked for them. When used effectively, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Florida Condo & HOA Law Blog
AUGUST 13, 2023
Q: The board of directors of my condominium association has been discussing taking out a loan to pay for major repairs to our condominium building. To my knowledge, our association has never borrowed money before. It seems to me that for such a serious undertaking, a vote of our owners should be required. Is a loan by the association a mortgage on my unit?
MemberClicks
AUGUST 16, 2023
Introduction When we think of nonprofits, our minds often drift toward charities and philanthropic organizations. However, the world of nonprofits encompasses a wide variety of entities, including those that might not fit the traditional mold of a charitable organization. One such category is the 501(c)(6) organization (in the United States), which serves to support the business interests and activities of its members.
Multiview
AUGUST 16, 2023
The success of an association relies heavily on the inner workings of the organization and its leadership. Board members pla y a significant role in this as the y hold influence in making changes and decisions on behalf of the organization's members while helping shape the association's trajectory. By supporting th eir transition into lea d ership with helpful resources and a solid framework, they are set up to perform their responsibilities with excellence.
AssociationChat
AUGUST 12, 2023
In a riveting new episode of Association Chat, KiKi L’Italien and Beth Arritt come together to explore the uncharted terrains of data management, automation, and artificial intelligence in the association industry. KiKi brings attention to the often-overlooked importance of small data. She stresses the need to ensure its accuracy before moving onto the broader spectrum of big data.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Aaron Wolowiec
AUGUST 18, 2023
John Bacon is our Gardian of the Month! Find out his strategy for helping someone learn a difficult topic, he share his favorite network and why it's special, how he thinks mentorship aids in knowledge transfer, the book he can't live without, and what the title of a book about his life would be called.
Reid All About it
AUGUST 18, 2023
The weekly list of free educational events and resources for the association community… Love. Love will keep us together… Education programs. TopClass LMS suggests offering peer-to-peer online learning programs. In these standalone short programs, member instructors introduce skills, practices, or hobbies to fellow members. The programs are relationship and community builders since they help members connect with each other on both a personal and professional level.
Association Adviser
AUGUST 16, 2023
The Naylor Client Marketing team had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC. This year’s event was an enlightening hub of diverse perspectives, featuring discussions spanning vital subjects like social justice, content personalization, mental health, and the […] The post Unlocking Email Marketing Success: Insider Tips for Association Execu
.orgSource
AUGUST 14, 2023
“Anything you can do I can do better. I can do anything better than you!” So, who does AI best, ChatGPT or Bard? In case you’ve been living in a yurt in Mongolia, ChatGPT by Open AI launched in November 2022, is the Einstein of chatbots. That light-hearted description probably isn’t worthy of the significance of this advanced language technology’s entrance into the public market.
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Here’s How to Write a Marketing Plan for Your Association If you’re new to writing marketing plans, or new to working at an association, this tip sheet is for you. Association Marketing Plan Basics provides an overview of these five components of a great association marketing plan (including examples!): Mission Goals Objectives Tactics Strategy It’s a quick read and free to association professionals.
Associations Now
AUGUST 15, 2023
The American Psychological Association’s survey is based on new U.S. Surgeon General guidelines around wellness at the office. American workers not only want their employers to do more on behalf of their emotional well-being but also report high levels of workplace toxicity and harassment, according to a new survey. The 2023 Work in America Survey , conducted by the American Psychological Association and released last month, found that nearly a fifth of U.S. workers (19 percent) describe their w
Forj
AUGUST 17, 2023
Forj, the leading software platform provider purpose-built for communities of practice, is excited to announce its expanded vision and new, unified branding following the company’s successful acquisition of Mobilize and merger with Web Courseworks earlier this year.
PROPEL
AUGUST 18, 2023
I am writing a chapter for our upcoming book, Culture Change Made Easy, and the focus of the chapter is transparency. Specifically, we focus on the “lagging transparency” culture pattern that we identified in our research. Many cultures suffer from lagging transparency, where they are too reactive in their information sharing, rather than being proactive about it.
Elevating Engagement
AUGUST 18, 2023
A man with a white beard at window #1 of a local Wendy’s greets every customer with a hearty and warm “Hello! How are you?” Further south along the Delaware coast, a young woman dances and sings while taking orders in the Chick-fil-A car line. Far to the north, someone stocking shelves at Trader Joe’s spots a puzzled customer and asks the customer if they need help finding something.
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Harness the power of tech to cultivate a thriving culture. When considering workplace culture, technology may not be the immediate term that springs to mind. Yet, better systems can support the professional and personal satisfaction that employees crave, while also meeting the member-centric needs of constituents. This eBook, co-authored by.orgCommunity and Impexium, delves into how associations can leverage technology to strengthen their culture, foster engagement, and create a more fulfilling
Associations Now
AUGUST 16, 2023
Training can help marketing teams gain a deeper understanding of cultural sensitivities and differing worldviews, allowing them to craft more authentic messaging. During the pandemic, Rodneikka Scott, CAE, vice president of member and state engagement at the National Society of Professional Engineers, had the chance to attend a virtual conference hosted by one of NSPE’s Middle East partners.
MatrixG
AUGUST 17, 2023
Our online identities are, unfortunately, not in our control. The internet was created for communication between computers, but our presence as individuals on the internet is less formally defined. We create online accounts and over time we may forget they exist, if we haven’t already forgotten our passwords. Technology advocates argue that we need an identity layer for the internet.
PROPEL
AUGUST 15, 2023
In this thought-provoking episode of “Empowering Workplaces,” hosts Sanja Licina, PhD, and Maddie Grant engage in a fascinating conversation with our guest, Juana Bordas. As a leadership and diversity expert, author of “The Power of Latino Leadership,” and the founder of Mestiza Leadership International, Juana brings a wealth of knowledge and experiences to the discussion.
Elevating Engagement
AUGUST 18, 2023
A man with a white beard at window #1 of a local Wendy’s greets every customer with a hearty and warm “Hello! How are you?” Further south along the Delaware coast, a young woman dances and sings while taking orders in the Chick-fil-A car line. Far to the north, someone stocking shelves at Trader Joe’s spots a puzzled customer and asks the customer if they need help finding something.
Speaker: John Blackmon - CTO, CAIO ELB Learning
Did you know that (VR) training is becoming more of a mainstream strategy in the eLearning Industry? This learning modality has changed dramatically over the past 2 years, and several organizations have proven it has better results than traditional eLearning - but why and is it worth it? Join John Blackmon, CTO and Chief AI Officer of ELB Learning, and creator of CenarioVR and Lectora, for an honest look at data points and common myths — including needing a camera to get started or a headset to
Associations Now
AUGUST 17, 2023
New associations launch to fill a void in their sector. The Commercial Construction Sustainability Association tells us what got them started, how they’re succeeding, and what they plan to do next. Starting point. With the commercial construction industry, along with its “built environment,” generating nearly 40 percent of the world’s carbon emissions and facing challenges when it comes to ESG (environmental, social, and governance), a group of construction executive decided to launch a national
Ungrated
AUGUST 17, 2023
The Maui wildfires that tore through the historic town of Lahaina last week have become the deadliest in modern U.S. history, killing more than 100 people, reports The Washington Post. Homes, condominiums, schools, and businesses were reduced to rubble by the fast-moving inferno. “The devastation is unreal. I know of six condo associations that burned to the ground.
Velvet Chainsaw
AUGUST 16, 2023
You belong here….was the theme of the American Psychological Association’s “more than just an annual convention” recently at the Walter E. Washington Convention Center. Our team had the opportunity to participate and observe both the in-person and virtual event as the post-Covid rebound continues. That theme manifested most successfully in: Intentional content and messaging delivered in the main stage rooms.
Effective Database
AUGUST 16, 2023
"It's in the database." I often joke with my clients that AMS nirvana looks like this: When someone asks "Where is the data about topic X?" the answer is always "It's in the database." Q: "Who were the award winners in 2019?" A: "It's in the database.
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The time is right for nonprofits to do more with learning tech! Nonprofit organizations seem to have accelerated their interest in eLearning tech as of late. Driving this need are several factors including reaching a remote workforce, growing demands for training, and changing regulations. The challenges nonprofits face are not dissimilar from for-profit companies, yet there are notable differences.
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