Sat.Aug 11, 2018 - Fri.Aug 17, 2018

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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement. ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis.

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3 Ways Texting Can Work for Your Members

Associations Now

At critical moments, your members might appreciate a text message notification over an email or phone call. Here’s how three associations are using texting for advocacy, customer service, and dues renewal. Think about the last time you sent or received a text message. Was it in the last hour? Half-hour? Fifteen minutes? It probably comes as no surprise that many of us are addicted to texting.

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Your Guide to Building Automated Campaigns with Integrated Data

Higher Logic

I’m a big fan of 80s fantasy films. In the movie The Princess Bride , one of my favorite scenes is when Inigo starts to question Vizzini’s grasp of the vernacular after hearing him use the word “inconceivable” multiple times to describe things that were clearly coming to fruition anyway. He gives Vizzini a puzzled look and says “You keep using that word.

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200+ Fundraising Ideas Proven to Raise More Donations For Your Cause

Wild Apricot

Finding the perfect fundraising idea takes a lot of precious time — time that could be better spent actually raising funds. That’s why I’ve created this list of fundraising ideas: to make it easy for you to find an idea that will generate revenue for your organization.

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Dont Waste Another Minute Drafting Board Resolutions

Drafting board resolutions should not be draining your leadership’s time. This can impact both the flow of discussions and your overall decision-making. A board resolution is an important compliance document that records the votes and decisions on specific actions. Learn how you can get started with your board resolution by downloading our free template.

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Website design checklist to attract and engage association members

YourMembership

Your website reflects your organization. And, it’s your digital first impression. So, it’s important to view it as one of your greatest marketing assets. Ninety-four percent of people cite web design as the reason they mistrusted or rejected a website. An outdated and poorly structured site can cause your prospects to leave it, even before. The post Website design checklist to attract and engage association members appeared first on YourMembership.

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Thinking in Four Colors

Eric Lanke

I attended a conference last week where one of the sessions was on the Hermann Whole Brain Model. Not familiar with it? It's another one of those HR assessments that labels the innate characteristics of individuals in an organization and, primarily by giving people a common language for discussing and understanding these differences, promotes better communication and collaboration.

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WORK/LIFE BALANCE IS BULL$H!T

Principled Innovation

Today it was great to read a post from someone who also throws shade on the notion of "work/life" balance. Amen, Craig Richards from Australia's Bicycle Network. We all have but one life with the same amount of time allotted to us. We choose to use that time to pursue interests, activities, tasks and objectives. Some of these earn us an income which in turn fuels our pursuit of activities that do not earn an income.

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The Link Between Culture and Fraud

Jamie Notter

I have to be honest here—I’m usually annoyed by economists. From my perspective, they tend to go overboard with logic and the notion that people are primarily driven by self-interest, because I think it strays just a little from the reality of being human. That being said, I was pleasantly surprised when an economist (and a big-wig at the Federal Reserve, no less) suggested that banks might need to pay more attention to their culture.

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AMR Vlog #3 - Conference Networking Initiative Yields Positive Results

AMR Management Services

AMR's Molly Marsh discusses changes in conference planning with a new networking initiative in that made a positive impact on the conference attendees.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Do Not Stop Making Those New Member Phone Calls

Smooth The Path

There was a great conversation thread on ASAE’s Collaborate about the value of calling new members. The discussion’s originator had just instituted a phone calling program but, members seem thrown off by the calls. Given this response, should the association continue calling members? Based on the response to the New Member Engagement Study I would advocate the association keep testing this tactic because phone calls are one of the most effective tactics used for building new member e

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WORK/LIFE BALANCE IS BULL$H!T

Principled Innovation

Today it was great to read a post from someone who also throws shade on the notion of "work/life" balance. Amen, Craig Richards from Australia's Bicycle Network. We all have but one life with the same amount of time allotted to us. We choose to use that time to pursue interests, activities, tasks and objectives. Some of these earn us an income which in turn fuels our pursuit of activities that do not earn an income.

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Before You Begin: 5 Co-Creation Tips

Association Success

Working with members to make decisions takes intention, planning, and even culture change. Co-creation happens when an association and its members work together to create something that is valuable for both the association and the members. Generally speaking, it is important for the association to maintain decision-making control over the use of resources in the co-creative project, whereas the participating members should be given control over design decisions.

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How Associations Are Embracing Apprenticeships

Associations Now

With a growing interest in apprentice programs among the public, associations are in a position to capitalize—and perhaps close those pesky labor gaps that grow every year. Check out a few examples of associations big and small offering such programs for their respective industries. Apprenticeships are growing in importance. According to a recent survey by the American Staffing Association, 68 percent of respondents said they believed that learning a skill through apprenticeship was better for f

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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2018 Building Associations Momentum Award Winners

GrowthZone

The GrowthZone AMS 1st Annual Association Momentum Awards Competition for Construction Trades and Building Associations yielded extraordinary results, with entrants submitting details of their most inventive and forward-thinking programs. The competition recognizes innovative programs, events, and ideas that challenge the status quo. Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, A

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Choosing Our Dream AMS

Smooth The Path

The Association Management Software (AMS) is the lifeblood of the association. Through this system, we run many or all of our transactions and store much of the organization’s data. When the system does not work the way, we hope we get frustrated. There is an enormous switching cost for acquiring a new AMS which includes the product cost plus the cost of training, downtime, and all the energy that goes into implementation and launch.

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How to Lay the Foundation for Culture Change

Association Success

Don’t miss these key steps when preparing for culture change. Culture change is not rocket science. Conventional wisdom may say that it is hard, that it is undefinable, or that it takes many years to accomplish, but I disagree. People participate in culture change all the time—they just don’t realize that’s what they’re doing. My business partner, Maddie Grant, and I have been doing change work in side organizations for twenty years.

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Wanna Improve Creativity? Work Together, Then Alone

Associations Now

A new academic study with a Harvard Business School pedigree finds that mixing collaborative and isolated creative approaches helps improve consistency while maximizing the potential for something great. When a project needs to get done, perhaps your instinct is to call a meeting to get stakeholders working together. Or maybe you just want to hole up in your office.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Wayfinding for Groups: Seven Questions to Accelerate Progress

Idea Architects

Wayfinding. It is the term used to describe the various ways that cities, buildings, parks, transit systems, and more help people find their way and avoid getting lost. I find that more successful organizations pay great attention to wayfinding. Doing so usually accelerates group progress and often increases the satisfaction of group members. During the early stages of every new group —a committee, a staff project team, a board, et al—a handful of basic wayfinding questions need to be answered.

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AAO-HNS Wins Another Award For Innovative Member Benefit

HighRoad Solution

Already boasting, the “world’s largest organization representing specialists who treat the ear, nose, [and] throat,” can now add multiple award winner for innovation in marketing technology in their back pocket. We’re just drying the digital-ink from our last announcement of their ASAE MM&C Gold Circle award in June, only to turn around and discover the American Academy of Otolaryngology has received yet another award!

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7 Award-Winning Ideas for Building Associations

GrowthZone

The Big Book of Association Ideas: Building Industry Associations Edition showcases the 7 award-winning program and event ideas from the Association Momentum Awards Competition. Featured programs and events include: Annual Playhouse Showdown: Asheville Home Builders Association. Membership Marketing Video: Pennsylvania Builders Association. Meet the Trades: Tidewater Builders Association.

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Eating Disorders Group Partners with Aerie on Body-Positivity Training Program

Associations Now

The National Eating Disorders Association is working with intimate apparel brand Aerie to teach store associates about how to create a judgement-free and inspirational shopping experience for customers. Looking to replace feelings of insecurity that can come while being fitted for bras with those of body positivity, the National Eating Disorders Association is partnering with intimate apparel retailer Aerie on a new Don’t Change You.

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Unlock Boardroom Brilliance with A Better Agenda

Struggling to keep board meetings focused and productive? In today's fast-paced business environment, getting the most out of board meetings is crucial. Without a streamlined agenda-creation process, valuable time is wasted with disorganized or incomplete agendas. This can lead to: Unprepared board members Unfocused discussions Inefficient decision-making A good board agenda makes your meetings more effective than ever.

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3 Ways to Boost Your Culture Playbook

Association Success

What kinds of plays can transform association culture? Associations Catalyzing Entrepreneurship (ACE) is a group made up of association executives and stakeholders who think outside the association box about the future. We have conversations about an entrepreneurial approach to association leadership and implement the resulting great ideas in our jobs.

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Getting Ready for ASAE Annual 2018

HighRoad Solution

If it’s hot and humid, it must be August in DC, and if it’s August, then ASAE Annual must be around the corner. The HighRoad team is gearing up to connect with partners, clients and association executives in Chicago and this year we’re focused on sharing the cool work we’re doing with our client base when it comes to digital marketing and growth strategies.

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Is Your Association on the Same Page as its Members?

Association Adviser

Is your association something members want to be a part of, or just something they feel like they should be a part of? You may find proof in your participation numbers and renewal rates. In this era of rapid technological growth, the work environment is not the same as it once was and your association’s brand should reflect that. Have your membership recruitment methods evolved to adapt to online competitors?

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Nevada Chambers Unite to Form Association Health Plan

Associations Now

Following the Labor Department issuing its final rule on association health plans in June, three chambers of commerce are launching an AHP this month. Taking advantage of a June Labor Department ruling that expanded association health plans to create more access to affordable health coverage for small businesses and their employees, three southern Nevada chambers of commerce have joined forces to offer an AHP to their members.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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LinkedIn Removes Email, Moderation Capability from Groups

Mizz Information

Ah, that time of year when summer is wrapping up, ASAE Annual is less than a week away and you’re crazed trying to get your work done AND prep for the conference while also stressing about leaving your new puppy for FIVE nights…not to mention the whole clear plastic bag instead of a purse thing. #AssociationLife. Anyway, leave it to the universe to have TODAY be the day the thing you’ve been predicting for years suddenly materialize: LinkedIn just notified Group admins that the

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Meet Val Brotherton - Marketing Manager at MemberSuite

Membersuite

As the Marketing Manager, I do a little bit of everything, including website management, email marketing, social media, SEO, events, etc. Learn more.

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4 Tips to Maximize Your Next Association Networking Event

SBI

Cultivating strong connections in your professional community can really boost your professional growth and contribute to the growth of your industry. However, busy schedules often make it a challenge to set aside time to foster strategic relationships and build connections. For the busy professional, association networking events offer a valuable way to connect with peers and industry vendors.

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