Wild Apricot
MAY 24, 2017
New nonprofits face more challenges than ever before, because of how the internet and emerging technologies are changing the ways in which people interact with organizations. In this comprehensive guide, I show you how to start a nonprofit the right way and get your first paying members.
WBT Systems
MAY 23, 2017
“Learning is what most adults will do for a living in the 21st century.”. Although he died in 1979, the author of that quote, New Yorker contributor S.J. Perelman, foresaw decades ago today’s professional development landscape. Earlier this year, The Economist reaffirmed his message: “ Lifelong learning is becoming an economic imperative.”. Your members would agree that lifelong learning is critical for advancing in their careers and remaining employable.
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YourMembership
MAY 22, 2017
During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. Here’s a guest blog article from Abila‘s Amanda Myers wrapping up the event in D.C. Although it’s not ASAE’s […].
Higher Logic
MAY 25, 2017
“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore , CEO and Founder of Marketing Nutz. As an association, you can never go wrong investing in your members, which is part of what makes your private member community so powerful. It’s an exclusive space where members connect with peers and your organization as well as enjoy the myriad of benefits your association offers.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Wild Apricot
MAY 26, 2017
There are four types of people, or personas that make for successful volunteer teams. I'll guide you through each of their motivations, which tasks they're best suited for, their behaviors, strengths, and opportunities.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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YourMembership
MAY 25, 2017
What does a culture of accountability look like at your association or nonprofit? Here’s a guest blog article from Abila‘s Director of Client Success Jessica Lane who answers the question. As we have seen, time and time again, word of mouth can make or break a company’s reputation. With social media expanding the reach […].
Blue Sky eLearn
MAY 24, 2017
A learning portal home page is your first impression to woo and win your target audience. Consider these three strategies to drive results. Graphic Appeal: What’s your ratio? Take a look at your learning portal home page and estimate the word to graphics ratio. Pretty heavy on the words? Words are important, but since visitors skim website content vs. settle in for easy-chair reading, each word must contribute to a design that moves eyes toward the call to action.
Wild Apricot
MAY 25, 2017
If you’re planning on building a membership website, here are the top ten membership website builders and their features.
Potomac Core
MAY 24, 2017
Strive to Be More Than Just Another Association . Associations who seek to grow or expand revenues need to be more than just another association. In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. Those who are aligned with business challenges and outcomes are relevant because they relate to what really matters.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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YourMembership
MAY 22, 2017
Although it’s not ASAE’s biggest show of the year, its Membership Marketing and Communications (MM&C) Conference almost always ranks at the top of my list. For starters, the targeted attendance creates more opportunities to connect with and learn from different organizations. In addition, I find myself walking away with not only strategic inspiration, but also.
Eric Lanke
MAY 22, 2017
Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. If you're interested, you can download "Include Is A Verb: Moving From Talk to Action on Diversity and Inclusion" here. It's free and you don't even have to register for it.
GrowthZone
MAY 22, 2017
It’s summertime and the 2017 association conference season is off to a great start. The key to driving registrations is to make it as easy as possible for potential attendees to get approval to attend. Read the tip sheet: We’ve Got to Stop Meeting Like This and. learn to plan and run efficient meetings. A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc.
Smooth The Path
MAY 21, 2017
Many of you were super interested in learning about the six problems attendees experience at conferences : If you don’t have me at registration, you’ve lost me. I’m a sponsor or an exhibitor, and I feel like an outcast. I’m a long-time member, and I’m bored with the sessions. I don’t use what I’ve learned at the conference back in the office. Receptions are awkward for most attendees except for a few long-timers.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Aptify
MAY 22, 2017
Implementing new membership software is an intense time for all involved. As in other momentous transitions in life, like weddings, you need a solid foundation in place to successfully face what lies ahead. Otherwise, unexpected and unwelcome issues could threaten your progress—toward software implementation or down the aisle.
Association Adviser
MAY 25, 2017
Emily Nesterick, Naylor Association Solutions. Did you know that 35 percent of email recipients open an email based on the subject line alone? That’s according to Convince & Convert’s 15 Email Statistics That are Shaping the Future. If your subject line isn’t motivating recipients to open your email, then your content (no matter how amazing), your segmenting (no matter how targeted) and your campaigning (no matter how strategic and creative) are wasted efforts.
GrowthZone
MAY 24, 2017
Member on-boarding is more than simply sending out a welcome packe t. It is a big piece (if not the biggest piece) of the membership life cycle. Get your copy of the New-Member Onboarding Plan for associations. and watch your retention rates soar. Statistics show that it costs 7x more to obtain a new member than to retain a current one. Proper on-boarding is critical to member retention and pays off in the long run.
Smooth The Path
MAY 23, 2017
Have you heard about Day 1 and Day 2? I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference. A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. I find the letter fascinating on many levels, when you have 15 minutes, I highly recommend learning about the Day 1 and Day 2 mindsets.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Associations Now
MAY 26, 2017
You want attendees to leave your events feeling energized and ready to put what they learned to use. Consider these ideas for harnessing their energy to engage them in the months after. You’ve probably been here before: You get away from the office for a few days to attend a conference for your own professional development, and the whole experience is fantastic—the learning, the networking, even the food and beverage.
Vanguard Tech
MAY 22, 2017
Timely. Relevant. Meaningful. Ideally, these terms should describe at least some of your association’s website content. And while we can all agree that these qualities are key, the real challenge is determining if your content is any of these things. And, if not, how do you make it so? Here are 5 questions you should be asking of your content today to ensure your staff are not spinning their wheels publishing content that isn't working.
Aptify
MAY 24, 2017
I’m one of those people who’s a planner and I have a backup for everything. In my house, I have old routers and cable modems so I can get back online in moments. I keep the last generation of my smartphone so I have an immediate backup in the event of an accidental drop, and when I travel , I pack twice what I need. I never want to be in a situation where there isn’t a backup for something I could have reasonably predicted.
Velvet Chainsaw
MAY 23, 2017
Work and life are transforming at a rapid rate. When considering long-term conference or organizational strategy, it’s wise to future-cast the impact major workforce trends may have on your profession, particularly because conferences are about people first and content second. You need to determine who (target audience) you’re designing for before you address the what (content) and how (experience design).
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Associations Now
MAY 22, 2017
The nursing industry says it’s struggling to meet a growing need for nursing care with fewer new nurses—a problem that one association says is compounded by a teaching shortfall. Some schools are attempting to remedy the issue by launching accelerated programs. An organization in the nursing field is the latest association working to confront a looming workforce shortage.
Association Success
MAY 23, 2017
On first impressions, member expectations, and Disney World. Mindset is a funny thing. Once we have made up our minds about something, even unconsciously, that decision informs every subsequent interaction we have with it. Whether it’s an adult wrinkling up their nose at a steaming plate of broccoli, as they flashback to their first childhood encounter with the offending vegetable, or your parents being unable to forgive the restaurant down the street for the terrible service they experienced in
Aptify
MAY 26, 2017
With AUC2017 only 3,408 hours away (but who’s counting, right?), we figured it was time to give you some more information on what you can expect to see at this year’s conference! Each year, we try to outdo our previous Aptify Users Conference, and we work to bring some of the best keynote speakers out there and curate sessions that will leave you feeling inspired and excited to share what you’ve learned with your colleagues.
GrowthZone
MAY 25, 2017
Low-cost (and free) ideas to retain employees & improve morale. There is a direct relationship between staff morale and retention. By focusing on a changing workforce culture and developing a retention strategy, associations can prevent (or at least manage) turnover. Time off and latitude in determining work schedules can be a significant contributor to staff morale and employee retention.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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