Key Strategies to Lifelong Association Membership
SEPTEMBER 1, 2022
For associations to drive core objectives and sustained growth, it's essential they have active, engaged members ; however, due to extreme fluctuations in enrollment and renewals over the last few years, maintaining membership has been challenging. For instance, according to 2022 Membership Marketing Benchmarking Report , associations saw a drastic decline in membership in 2021 due to the pandemic and recession.
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