Sat.Nov 02, 2019 - Fri.Nov 08, 2019

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Partnership v. Membership: ROI

Spark Consulting

Lewis’s latest post in our ongoing, irregular series addresses making sponsorship offerings more valuable to your corporate supporters: understand what’s motivating them, structure the relationship to address their specific business needs, and offer different levels of investment. In short, create clear Return On Investment (ROI). Which brings us to the ROI of membership, and sharing that ROI with your members.

Cost 150
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What Lady Gaga can teach your association

Association Success

Nearly a decade ago, Lady Gaga fans were introduced to Jo Calderone. . Calderone, a striking Italian-American from New Jersey, was in a kind of love affair with Gaga. When Calderone wasn’t appearing in a menswear fashion spread for Vogue Hommes Japan or heading to Bikram yoga classes, he was tweeting at Gaga, giving interviews , walking the red carpet at the MTV Video Music Awards and even sitting atop the star’s piano as she pounds its keys in the middle of a cornfield for her “You and I” video

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7 Giving Tuesday Ideas To Make 2019 Your Best Year Yet

Wild Apricot

If you're hoping to create a great experience for donors this Giving Tuesday and raise more funds than ever before, check out this list of ideas to inspire you.

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Do You Really Have Them at Hello? Rethinking Your First-Timer Strategy

Velvet Chainsaw

One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. It’s a pivotal time to onboard and help them make connections that will last throughout the conference, and, hopefully, throughout the years as they become repeat attendees.

Strategy 104
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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California Consumer Privacy Act (CCPA) and New York SHIELD Act for Associations, Nonprofits, and Other 501(c) Organizations

Delcor

In 2018, the European Union (EU) implemented the General Data Protection Regulation (GDPR) to put consumers in charge of their data and establish data privacy best practices. (Of course, it’s a little more complicated than that. For more information about the GDPR and how the regulation affects nonprofits and associations, check out our blog post: A Guide to GDPR for Associations, Nonprofits, and Other 501(c) Organizations.).

More Trending

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Unpacking PACs for Associations

Association Adviser

PACs are an important element in any advocacy toolkit, providing a mechanism for trade and for associations to support candidates and access policy makers. The post Unpacking PACs for Associations appeared first on Association Adviser.

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Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. Reaching 100 years old is a milestone for any association , and it naturally prompts thoughts about how to reinvigorate the organization as it begins its second century.

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Top Findings from the Membership Marketing Benchmarking Report

Membership Marketing

Everyone working for an association can relate to the competitive challenges of today. In addition to 24/7 competition, associations are faced with scarce resources, talent shortages, and sometimes political or bureaucratic hurdles. Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership.

Report 40
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Your association website probably isn’t accessible — but should be

Association Success

When President George H.W. Bush signed into law the Americans with Disabilities Act in 1990, he did so on the White House lawn in front of a crowd of 3,000 people. . The landmark legislation would ensure “every man, woman and child with a disability can now pass through once-closed doors into a bright new era of equality, independence and freedom.” .

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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5 Examples Of Nonprofit Social Media Strategies (And What You Can Learn From Them)

Wild Apricot

Trying to develop a social media strategy for your nonprofit? Here are 5 great examples that you can use to get inspired.

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­­25 Things You Can't Miss at Super Forum 2019

Higher Logic

Whether you’re attending Super Forum 2019 or putting our annual community conference on your wish list for next year, there’s plenty to look forward to. Here are the 25 things you will be glad you didn’t miss at our 10th Super Forum. 1. Dazzling Views. Each year, we throw a stellar appreciation party for our attendees, because we appreciate you. As you stand in the Pose Rooftop Lounge, you'll be able to see skyline views of our nation’s capital, the beautiful National Harbor Ferris wheel overloo

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Colleges & Universities Are the New Competition for Associations in the Lifelong Learning Market

WBT Systems

Colleges & Universities Are the New Competition for Associations in the Lifelong Learning Market. Read more about Colleges & Universities Are the New Competition for Associations in the Lifelong Learning Market.

Marketing 150
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We Need More Introductions in Associations

Smooth The Path

My house is just the right age that everything is breaking, and we recently moved in, so we’re doing some remodeling. Some days we have many people working on the house all at the same time. Monday was one of those days. Installers were around nearly all day, extending the heating to an unheated room. A truckload of boards arrived in the afternoon.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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The Two Most Important Trends To Know in 2020

Associations Now

Experiential events are elevating attendee experience, while improved tech is driving higher productivity. The meeting industry has been going strong for several years. This robust atmosphere allows meeting planners to embrace new trends and create innovative experiences for attendees. And it’s what conference-goers are demanding. The status quo won’t cut it.

FAQ 83
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Microcredentialing: Small courses, big opportunities for professional learners and associations

Association Adviser

Microcredentialing serves the modern association learner with quick courses that allow deep, laser-focused learning through stackable topics. The post Microcredentialing: Small courses, big opportunities for professional learners and associations appeared first on Association Adviser.

Course 67
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Is your association ready for a culture change?

Association Success

During SURGE Growth this fall, we sat down with business coach, author and speaker John Spence to talk about organizational culture. He taught us that every organization has a culture — from the quiet offices where no one talks to the boisterous workplaces with a happy hour every Friday. . But the one thing they all have in common is that if you’re not being intentional about your culture, then it’s probably working against you, not for you. .

eBook 60
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Future Configurations for Member Organizations

Smooth The Path

Many associations organize around demographics like profession, industry or field, and geography (county, state, national, international). It can be challenging for members to find others who are just like them in traditionally configured associations. Go beyond demographics and see if specific mindsets emerge within your membership. Some members may want to solve a massive problem in their industry, profession, field, or world.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Daily Buzz: What Data You Need From Meeting Attendees

Associations Now

During event registration, ask attendees to provide insight into these four categories. Also: How tardiness affects a meeting. When it comes to event data, what kind of information should you ask to personalize the attendee experience accordingly? Dave Lutz writes on Velvet Chainsaw that these four categories are essential to the event registration process: Job information.

Revenue 81
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Enhance Your Online Career Center with These Fresh Content Ideas

Association Adviser

Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser.

Content 63
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Is your association ready for a culture change?

Association Success

During SURGE Growth this fall, we sat down with business coach, author and speaker John Spence to talk about organizational culture. He taught us that every organization has a culture — from the quiet offices where no one talks to the boisterous workplaces with a happy hour every Friday. . But the one thing they all have in common is that if you’re not being intentional about your culture, then it’s probably working against you, not for you. .

eBook 60
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How Has GDPR Affected Association Marketing?

HighRoad Solution

American-based associations don’t usually take notice of data laws in other countries. However, there is one law that you should know about: GDPR.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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A Look at the Event Industry’s Tech Skills Gap

Associations Now

New research reveals that many meeting planners don’t think they have the skills or knowledge to make informed decisions about event tech investments. Is there a way to close the gap? I’ve been here at Associations Now for so long I remember a time when we didn’t have a website or any type of digital products. That means, over the years, I’ve had to acquire new tech-related skills, such as learning how to use tools like WordPress, getting a basic understanding of search engine optimization, and

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Webinar Q&A: The Four C’s of Engagement

Association Adviser

Our webinar, The Four C’s of Engagement: Capture, Customize, Curate & Communicate generated several thoughtful questions about strategies or tactics associations might take to increase member engagement through their communications. Because we didn’t have enough time during the 60-minute webinar to answer every question, we’re providing answers here.

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Why Strategy Doesn’t Make it to The Front Line

Leading Associations

The Challenge of the Traditional Strategic Planning Model. Perhaps the greatest strategic challenge most association/nonprofit organizational leaders face is translating strategy from the boardroom to the receptionist’s desk (or to the committee chair’s agenda). That is,extending strategy mind share throughout the organization, not just among those at the top of the organizational chart.

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How Has GDPR Affected Association Marketing?

HighRoad Solution

American-based associations don’t usually take notice of data laws in other countries. However, there is one law that you should know about: GDPR.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.