Sat.Nov 02, 2019 - Fri.Nov 08, 2019

Partnership v. Membership: ROI

Spark Consulting

Lewis’s latest post in our ongoing, irregular series addresses making sponsorship offerings more valuable to your corporate supporters: understand what’s motivating them, structure the relationship to address their specific business needs, and offer different levels of investment.

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What Lady Gaga can teach your association

Association Success

Nearly a decade ago, Lady Gaga fans were introduced to Jo Calderone. . Calderone, a striking Italian-American from New Jersey, was in a kind of love affair with Gaga.

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7 Giving Tuesday Ideas To Make 2019 Your Best Year Yet

Wild Apricot

If you're hoping to create a great experience for donors this Giving Tuesday and raise more funds than ever before, check out this list of ideas to inspire you

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Do You Really Have Them at Hello? Rethinking Your First-Timer Strategy

Velvet Chainsaw

One of my biggest pet peeves is the way some conferences approach first-time attendees. Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy.

California Consumer Privacy Act (CCPA) and New York SHIELD Act for Associations, Nonprofits, and Other 501(c) Organizations

Delcor

In 2018, the European Union (EU) implemented the General Data Protection Regulation (GDPR) to put consumers in charge of their data and establish data privacy best practices. (Of Of course, it’s a little more complicated than that.

How Has GDPR Affected Association Marketing?

HighRoad Solution

American-based associations don’t usually take notice of data laws in other countries. However, there is one law that you should know about: GDPR

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Do Your Membership Renewal Reminder Emails Need a Refresh?

MembersClicks

For many organizations, renewal season is quickly approaching. Hopefully, you have automated, personalized emails set up and ready to go, but before hitting send, it’s worth asking: When was the last time you updated your membership renewal reminder emails?

Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level.

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Top Findings from the Membership Marketing Benchmarking Report

Membership Marketing

Everyone working for an association can relate to the competitive challenges of today. In addition to 24/7 competition, associations are faced with scarce resources, talent shortages, and sometimes political or bureaucratic hurdles.

Your association website probably isn’t accessible — but should be

Association Success

When President George H.W. Bush signed into law the Americans with Disabilities Act in 1990, he did so on the White House lawn in front of a crowd of 3,000 people. . The landmark legislation would ensure “every man, woman and child with a disability can now pass through once-closed doors into a bright new era of equality, independence and freedom.” . In the nearly 30 years since, however, much of how we interact with the world has changed.

5 Examples Of Nonprofit Social Media Strategies (And What You Can Learn From Them)

Wild Apricot

Trying to develop a social media strategy for your nonprofit? Here are 5 great examples that you can use to get inspired

Federal Agencies Urged to Cancel Their Washington Post and New York Times Subscriptions

Moery Company

Recent news of federal agencies being urged to cancel their Washington Post and New York Times subscriptions could have a huge impact on the associations that advertise in the special edition publications. What should associations do to brace for the impact?

­­25 Things You Can't Miss at Super Forum 2019

Higher Logic

Whether you’re attending Super Forum 2019 or putting our annual community conference on your wish list for next year, there’s plenty to look forward to. Here are the 25 things you will be glad you didn’t miss at our 10th Super Forum. Dazzling Views.

End-of-Year Member Survey for Associations and Chambers

MembersClicks

The end of the year is the ideal time to reflect on what’s working (and what isn’t) at your association or chamber and make plans to tackle key initiatives in Q1. But, you NEED member feedback in order to do that effectively!

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Microcredentialing: Small courses, big opportunities for professional learners and associations

Association Adviser

Microcredentialing serves the modern association learner with quick courses that allow deep, laser-focused learning through stackable topics. The post Microcredentialing: Small courses, big opportunities for professional learners and associations appeared first on Association Adviser.

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Meeting Professionals and Mental Health

Associations Now

Does the meetings industry have a mental health problem? By Beth Surmont, CAE, CMP. Do you ever have a moment when you pause and think, “I have no idea what I’m doing?” I know I do. Just a second where I step back and wonder how I actually got to this point in my career, and what the next turn is.

Presentation Tips: Help Your SME Deliver Their Best Content

Blue Sky eLearn

As we’ve discussed before the recruitment of good quality subject matter experts (SMEs) is one of the hardest parts of creating a solid curriculum. Now that you’ve identified the “right one ; ” let’s look at some tips and tricks you can provide your speaker to deliver their best content.

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How to Get Your Staff (And Volunteers) to Speak Up in Meetings

MembersClicks

Meetings tend to get a bad rap, but that’s really only when attendees feel like their time was wasted. When everyone’s time is well spent, I think we can all agree that meetings can be incredibly valuable, especially when brainstorming is involved!

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Enhance Your Online Career Center with These Fresh Content Ideas

Association Adviser

Keep members coming back to your online career center by providing strong, fresh career center content that adds value to their professional journey. The post Enhance Your Online Career Center with These Fresh Content Ideas appeared first on Association Adviser.

Daily Buzz: What Data You Need From Meeting Attendees

Associations Now

During event registration, ask attendees to provide insight into these four categories. Also: How tardiness affects a meeting. When it comes to event data, what kind of information should you ask to personalize the attendee experience accordingly?

Is your association ready for a culture change?

Association Success

During SURGE Growth this fall, we sat down with business coach, author and speaker John Spence to talk about organizational culture. He taught us that every organization has a culture — from the quiet offices where no one talks to the boisterous workplaces with a happy hour every Friday. .

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How to Get Employers Excited About Your Job Board

MembersClicks

When it comes to having a job board on your website, your job-seeking members will pretty quickly see the value of being able to access quality opportunities directly on your website. But your employer members (or even employers who aren’t members) may need a little convincing.

How Has GDPR Affected Association Marketing?

HighRoad Solution

American-based associations don’t usually take notice of data laws in other countries. However, there is one law that you should know about: GDPR

“Buddy Check” Program Encourages Veterans To Reconnect With One Another

Associations Now

The American Legion found the Buddy Check program was so successful when it first tried it earlier this year that it will now be a twice-yearly endeavor—including during the week of Veterans Day. Veterans Day is an important holiday for a lot of associations and nonprofits focused on vets.

Is your association ready for a culture change?

Association Success

During SURGE Growth this fall, we sat down with business coach, author and speaker John Spence to talk about organizational culture. He taught us that every organization has a culture — from the quiet offices where no one talks to the boisterous workplaces with a happy hour every Friday. .

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Your November Membership Management Checklist

MembersClicks

Happy November! As the holidays approach, you might find yourself becoming a bit more frazzled. You’re balancing end-of-year initiatives plus holiday parties plus possibly vacation time.it’s s a lot!

How Has GDPR Affected Association Marketing?

HighRoad Solution

American-based associations don’t usually take notice of data laws in other countries. However, there is one law that you should know about: GDPR

The Two Most Important Trends To Know in 2020

Associations Now

Experiential events are elevating attendee experience, while improved tech is driving higher productivity. The meeting industry has been going strong for several years. This robust atmosphere allows meeting planners to embrace new trends and create innovative experiences for attendees.

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Seven Sales Presentation Mistakes and Tips to Avoid Them

Moery Company

Here are seven sales presentation mistakes JP has made over the years, how he overcame them, and actionable tips on how you can avoid making them yourself. Mistake #1: Not being prepared. I didn’t know the prospect or the people I was speaking with in the room.

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Best Practices for Monetizing eLearning Content

Fonteva

For as long as most of us can remember, a large majority of revenue for professional associations came from membership dues. However, that number has decreased over the years. As the importance of non-dues revenue continues to grow, technological advancements have become one of the biggest drivers.

We Need More Introductions in Associations

Smooth The Path

My house is just the right age that everything is breaking, and we recently moved in, so we’re doing some remodeling. Some days we have many people working on the house all at the same time. Monday was one of those days.

A Look at the Event Industry’s Tech Skills Gap

Associations Now

New research reveals that many meeting planners don’t think they have the skills or knowledge to make informed decisions about event tech investments. Is there a way to close the gap?

Webinar Q&A: The Four C’s of Engagement

Association Adviser

Our webinar, The Four C’s of Engagement: Capture, Customize, Curate & Communicate generated several thoughtful questions about strategies or tactics associations might take to increase member engagement through their communications. Because we didn’t have enough time during the 60-minute webinar to answer every question, we’re providing answers here. If you’ve been reflecting on the webinar […].

Evaluating the Health of Your Association’s Chapter Program

Mariner Management

A healthy chapter program delivers valuable benefits for an association. It drives member engagement, member satisfaction, and overall member growth. At the same time, managing a chapter program can be a tricky business. It requires sustainable chapter leadership, a supportive administrative structure, enthusiastic member involvement, and valuable member services. So how do you know if your chapter program is truly healthy?