Does Your Association’s Structure Stifle Success?

Associations Now

A startup mentality can help an association generate new ideas. But success has less to do with “failing fast” than knowing how your organizational structure stands in your way.

Retention is a Relationship

Spark Consulting

And you can’t claim to have a relationship with people you don’t know.

What 15 Year-Olds Can Teach Organizations About Content Strategy

Higher Logic

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department.

Core Values Are Not Enough

Jamie Notter

Core values seem to be somewhat popular among companies that get involved in culture work. It's almost a necessary box to tick.

5 People You Need on Your Association's Online Community Management Team


Regardless of how talented your community managers are, it takes more than community professionals to create a sustainable community that provides consistent engagement and value.

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What My New Apple Watch Made Me Think About Standards Groups

Association Management

I love a new toy. That’s why I was so excited to get my Apple Watch last week. And as I hit the one - week mark, a few lessons have struck me: Experience starts at the beginning. Apple is known for its packaging, and this exemplified why. Opening the watch felt like an event.

Why Is Strategic Planning Repelling Association Boards?

SCD Group

“To dream big or dream small takes the same amount of energy. So, why not stretch a little bit?” – Carlos Brito, CEO of Anheuser-Busch InBev A potential client called asking if I could facilitate a “deep dive session” on how to grow the association.

5 Tips for Building a Content Marketing Strategy for Nonprofits


Content Planning Beyond Just Website Design and SEO. Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis.

From Dysfunctional To Dynamic: Tips For Effective Board Meetings

Wild Apricot Blog

Here are highlights from our Expert Webinar – Tools For More Effective Board Meetings – with Rick Lent. leadership webinars

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Review: When Millennials Take Over

Spark Consulting

“Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it.” ” .

There Are 100 Million Millennials - Are You Ready?

Higher Logic

Generations expert (and my co-author and partner) Jamie Notter recently posted this extensive article detailing some numbers research he has been doing around exactly how many Millennials there are. It’s important stuff, so I’m going to interrupt my regular column to point you to it.

Innovating the Lean Startup Way

Eric Lanke

Elizabeth Weaver Engel of Spark Consulting has another white paper out. It's the third or fourth one I've read from her shop, and it's another good one.

7 Attractive Member Benefits for Virtual Members of Your Association


Have you ever noticed the large number of corporate brands that market on some variation of having it your way ? There’s Burger King, Subway, Kmart, Walt Disney World, and many others.

The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Some of them do it well, but some, oh boy, they really blow it.

Association Chat: The Digital Organization

KiKi L'Italien's Acronym Soup

I''ve been reading an excellent book by Jamie Notter and Maddie Grant, When Millennials Take Over , that identifies four capacities for the future of business: Digital, Clear, Fluid, and Fast.

How the British Woodworking Federation grew by 28%

Optimist Consulting

I was recently invited to Tweet on behalf of the Trade Association Forum at their Best Practice Exchange which showcased some of the winners from their annual awards earlier in the year.

Why These Four “P’s” Add Up to Successful Event Marketing

Association Management

Disastrous events. We’ve all had them. I remember standing with my boss behind a pillar at an event in 1999, as he was unable to look at the room we had set for 700 with the 50 attendees.

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7 Spring Cleaning Tips for Your Association Website

Vanguard Tech

Spring is in the air! It’s time to open the windows, dust every inch of our homes, clean the drapes, exhaust the stale winter indoors drudgery and usher in a fresh, clean spring experience.

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Two Numbers that Will Wake You Up

Jamie Notter

100 million and 77%. The first number represents the number of Millennials in the United States. Only about half of them are in the workforce at the moment, and they will be the ONLY segment in the workforce that grows every year over the next decade (while the rest of us decline, I'm afraid).

6 Social Tools to Use Immediately After You Hit “Publish”


You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it. Time to sit back, relax, and wait for the views. Right? Um, I hate to be the bearer of bad news, but your work isn’t done.

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A Lean Startup Conversation

Spark Consulting

Guillermo Ortiz de Zarate and I recently had the chance to sit down with Rick Rutherford of Yourmembership.com to talk in a little more detail about some of the ideas raised in our new whitepaper, Innovate the Lean Way.

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Three Reasons You Need a Dedicated Community Manager

Higher Logic

At first glance, an online community appears to be a harmless task to add to a worthy colleague's plate. For example, if the membership manager already speaks to your members every day, doesn't it make sense for that person to take over the responsibility of the online community?

The State of Email Design Stinks

Associations Now

If you’d like to push the envelope with an email message, you might be in for a world of pain. Like web design in general a decade ago, email design remains mired in a set of inconsistent standards and poor rendering support by popular clients.

The 10 Most Popular Member Engagement Articles of the Year


Association Management Member Engagement Online Community Management

On the Road for Flavor Creation

Association Navigator

Santa Monica sunrise on an early morning run. I had a great trip to Southern California earlier this week. The Flavor & Extract Manufacturers Association hosted a workshop in Santa Monica for food industry professionals interested in learning more about flavor creation.

Association Chat: Mobile Apps for Your Association Events

KiKi L'Italien's Acronym Soup

This week, I''ll be moderating a panel of experts on the subject of event apps for the Potomac Chapter of Meeting Professionals International (PMPI). To go along with that theme, event apps will be the focus of this week''s Association Chat.and there''s a lot to talk about!

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3 steps to improve how you communicate the value of membership

Optimist Consulting

33% of organisations say that their main barrier to growth is effectively communicating the value of membership.

A Little Something About 20-somethings

Association Management

For over a decade, I have been attending standards and technology-focused events sponsored by client associations as well as forums hosted by venerable U.S. and global standards-focused organizations.

Content Strategy Lessons from Lego: Everything is Awesome. Especially your content.

Vanguard Tech

Everything is awesome Everything is cool when you''re part of a team Everything is awesome when we''re living our dream

The Four Trends That Shaped the Millennials

Jamie Notter

I spoke this week at the Direct Marketing Association's annual meeting --twice actually: I did a "book club" session on When Millennials Take Over , and then I had a concurrent session on "What the Experienced Marketer Can Learn from Millennials."

How to Bring Your Business Blog to the Next Level


Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. You get your team publish something there once in a while but you still have hard time justifying the cost of maintaining it. But you keep updating it because all your competitors have blogs.

Recruit the Whole Person

Spark Consulting

Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. Andrea’s been a volunteer with ASAE’s research committee, which supports the work of the ASAE Foundation, and we specifically got talking about the Future of Membership project.

The State of the Community Industry: A Return to Community-Driven Business

Higher Logic

David Spinks, founder of CMX, has been building communities since he was 13 years old. He attributes shifts like organizing for the gaming industry, joining Twitter and following thought leaders like Seth Godin and Lisa Gansky to his community success.

The Next Gen Wants in the Door


I had the pleasure of spending last weekend with a group of great “early career” PTs. What sticks with me though is the. confirmation that our associations will be well-cared for and nurtured – and yes, changed – by our newest professionals