Does Your Association’s Structure Stifle Success?
NOVEMBER 16, 2015
A startup mentality can help an association generate new ideas. But success has less to do with “failing fast” than knowing how your organizational structure stands in your way.
Core Values Are Not Enough
SEPTEMBER 16, 2015
Core values seem to be somewhat popular among companies that get involved in culture work. It's almost a necessary box to tick.
Retention is a Relationship
JANUARY 6, 2015
And you can’t claim to have a relationship with people you don’t know.
What 15 Year-Olds Can Teach Organizations About Content Strategy
NOVEMBER 9, 2015
This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department.
5 People You Need on Your Association's Online Community Management Team
OCTOBER 6, 2015
Regardless of how talented your community managers are, it takes more than community professionals to create a sustainable community that provides consistent engagement and value.
Why Is Strategic Planning Repelling Association Boards?
NOVEMBER 15, 2015
“To dream big or dream small takes the same amount of energy. So, why not stretch a little bit?” – Carlos Brito, CEO of Anheuser-Busch InBev A potential client called asking if I could facilitate a “deep dive session” on how to grow the association.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Content Planning Beyond Just Website Design and SEO. Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis.
From Dysfunctional To Dynamic: Tips For Effective Board Meetings
Wild Apricot Blog
FEBRUARY 11, 2015
Here are highlights from our Expert Webinar – Tools For More Effective Board Meetings – with Rick Lent. leadership webinars
Innovating the Lean Startup Way
DECEMBER 7, 2015
Elizabeth Weaver Engel of Spark Consulting has another white paper out. It's the third or fourth one I've read from her shop, and it's another good one.
The Four Trends That Shaped the Millennials
OCTOBER 8, 2015
I spoke this week at the Direct Marketing Association's annual meeting --twice actually: I did a "book club" session on When Millennials Take Over , and then I had a concurrent session on "What the Experienced Marketer Can Learn from Millennials."
Review: When Millennials Take Over
MARCH 13, 2015
“Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it.” ” .
There Are 100 Million Millennials - Are You Ready?
NOVEMBER 12, 2015
Generations expert (and my co-author and partner) Jamie Notter recently posted this extensive article detailing some numbers research he has been doing around exactly how many Millennials there are. It’s important stuff, so I’m going to interrupt my regular column to point you to it.
7 Attractive Member Benefits for Virtual Members of Your Association
NOVEMBER 5, 2015
Have you ever noticed the large number of corporate brands that market on some variation of having it your way ? There’s Burger King, Subway, Kmart, Walt Disney World, and many others.
Association Chat: The Digital Organization
KiKi L'Italien's Acronym Soup
MARCH 24, 2015
I''ve been reading an excellent book by Jamie Notter and Maddie Grant, When Millennials Take Over , that identifies four capacities for the future of business: Digital, Clear, Fluid, and Fast.
How the British Woodworking Federation grew by 28%
JANUARY 28, 2015
I was recently invited to Tweet on behalf of the Trade Association Forum at their Best Practice Exchange which showcased some of the winners from their annual awards earlier in the year.
What My New Apple Watch Made Me Think About Standards Groups
JUNE 25, 2015
I love a new toy. That’s why I was so excited to get my Apple Watch last week. And as I hit the one - week mark, a few lessons have struck me: Experience starts at the beginning. Apple is known for its packaging, and this exemplified why. Opening the watch felt like an event.
7 Spring Cleaning Tips for Your Association Website
APRIL 21, 2015
Spring is in the air! It’s time to open the windows, dust every inch of our homes, clean the drapes, exhaust the stale winter indoors drudgery and usher in a fresh, clean spring experience.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it. Time to sit back, relax, and wait for the views. Right? Um, I hate to be the bearer of bad news, but your work isn’t done.
The State of Email Design Stinks
NOVEMBER 17, 2015
If you’d like to push the envelope with an email message, you might be in for a world of pain. Like web design in general a decade ago, email design remains mired in a set of inconsistent standards and poor rendering support by popular clients.
ASAE Annual Exhibitors Miss Another Opportunity
Reid All About it
AUGUST 22, 2015
Yesterday, one of my friends started a conversation on Facebook about all the post-show emails sent by ASAE Annual exhibitors. We’re not receiving nearly the deluge of emails that go out before the show, but, once again, many of these emails are missing the mark. Segment your list.
Two Numbers that Will Wake You Up
NOVEMBER 30, 2015
100 million and 77%. The first number represents the number of Millennials in the United States. Only about half of them are in the workforce at the moment, and they will be the ONLY segment in the workforce that grows every year over the next decade (while the rest of us decline, I'm afraid).
A Lean Startup Conversation
NOVEMBER 3, 2015
Guillermo Ortiz de Zarate and I recently had the chance to sit down with Rick Rutherford of Yourmembership.com to talk in a little more detail about some of the ideas raised in our new whitepaper, Innovate the Lean Way.
Three Reasons You Need a Dedicated Community Manager
NOVEMBER 3, 2015
At first glance, an online community appears to be a harmless task to add to a worthy colleague's plate. For example, if the membership manager already speaks to your members every day, doesn't it make sense for that person to take over the responsibility of the online community?
The 10 Most Popular Member Engagement Articles of the Year
DECEMBER 17, 2015
Association Management Member Engagement Online Community Management
Association Chat: Mobile Apps for Your Association Events
KiKi L'Italien's Acronym Soup
APRIL 13, 2015
This week, I''ll be moderating a panel of experts on the subject of event apps for the Potomac Chapter of Meeting Professionals International (PMPI). To go along with that theme, event apps will be the focus of this week''s Association Chat.and there''s a lot to talk about!
3 steps to improve how you communicate the value of membership
NOVEMBER 2, 2015
33% of organisations say that their main barrier to growth is effectively communicating the value of membership.
A Little Something About 20-somethings
APRIL 30, 2015
For over a decade, I have been attending standards and technology-focused events sponsored by client associations as well as forums hosted by venerable U.S. and global standards-focused organizations.
Remove the Kitchen Sink from Your Website Homepage
OCTOBER 23, 2015
We’ve been doing a lot of usability studies and user interviews for a variety of client websites recently. And there’s one specific comment that just about everyone says about their association’s website. There’s too much stuff!! web strategy usability content strategy
How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Guest post by the awesome Ann Smarty. —————-. Your business blog is a failure. You get your team publish something there once in a while but you still have hard time justifying the cost of maintaining it. But you keep updating it because all your competitors have blogs.
The Next Gen Wants in the Door
OCTOBER 17, 2015
I had the pleasure of spending last weekend with a group of great “early career” PTs. What sticks with me though is the. confirmation that our associations will be well-cared for and nurtured – and yes, changed – by our newest professionals
Planner Pro Tips: 9 Ways to Make the Most out of Photo Booths
Cvent Association Tips
AUGUST 14, 2015
Planners know photo booths can be a big hit with attendees. Who doesn’t love a photo-op with co-workers, acquaintances, business partners, celebrities, and new friends when you’re at an event?
The One Thing You Must Confront About Your Culture
SEPTEMBER 2, 2015
Culture work has a way of skewing towards the ideal. We spend time fleshing out our core values, leadership principles, and an ideal vision of how awesome our organization is, or least how awesome it could be.
Recruit the Whole Person
JANUARY 21, 2015
Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. Andrea’s been a volunteer with ASAE’s research committee, which supports the work of the ASAE Foundation, and we specifically got talking about the Future of Membership project.
The State of the Community Industry: A Return to Community-Driven Business
NOVEMBER 6, 2015
David Spinks, founder of CMX, has been building communities since he was 13 years old. He attributes shifts like organizing for the gaming industry, joining Twitter and following thought leaders like Seth Godin and Lisa Gansky to his community success.