Does Your Association’s Structure Stifle Success?

Associations Now

A startup mentality can help an association generate new ideas. But success has less to do with “failing fast” than knowing how your organizational structure stands in your way.

Why Is Strategic Planning Repelling Association Boards?

SCD Group

“To dream big or dream small takes the same amount of energy. So, why not stretch a little bit?” – Carlos Brito, CEO of Anheuser-Busch InBev A potential client called asking if I could facilitate a “deep dive session” on how to grow the association.

The 10 Most Popular Member Engagement Articles of the Year


Association Management Member Engagement Online Community Management

Vote for us for best meeting planning company!

Aaron Wolowiec

As you probably gathered from our recap of 2015 , it’s been a pretty awesome year for Event Garde! And it shows. Again this year, Event Garde has been nominated for the best meeting planning company for the Michigan Meetings + Events 2016 Best of Michigan Awards.

Meet Your Community Manger: Calista Rollogas

Higher Logic

Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our three community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

More Trending

Association Chat: The Digital Organization

KiKi L'Italien's Acronym Soup

I''ve been reading an excellent book by Jamie Notter and Maddie Grant, When Millennials Take Over , that identifies four capacities for the future of business: Digital, Clear, Fluid, and Fast.

#NVW2015 - Shining the Spotlight on Volunteers


All week we want to highlight our volunteers during #NVW2015. And today, we thank our volunteers for their ideas and their willingness to work those ideas.


“I Only Tell the Truth When it Makes Me Sound Like I'm Lying.”*


In an attempt to make mass-produced food safe for consumption, additives started making their way into the system of food processing only decades ago.

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Think QUICK for Better Board Members

Association Management

I’ve written before about how Boards need to be willing to drop bad members from the Board. Deadwood can kill a Board. But what makes a good Board member? Think QUICK. Q uestions: The best Board members have the courage to ask the hard questions of staff and their fellow Board members.

6 great membership crowdsourcing examples

Optimist Consulting

I was delighted to deliver a presentation about crowdsourcing at the recent MemberWise ‘Membership Excellence’ conference. I thought I’d share six examples of membership organisations that are using crowdsourcing well. What is crowdsourcing?

How to Write Emails Your Association Members will Open


There are a lot of mediums available when it comes to engaging your customers or members—social media, your online community , email, etc. Each serves its own purpose and comes with its own set of best practices advantages and disadvantages.

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Bonus content – Event Garde e-news – October edition

Aaron Wolowiec

Kate Pojeta, conventions and exhibitions manager. Q & A with Kate Pojeta, conventions and exhibitions manager, Event Garde. Q: What are you looking most forward to in your role with EG? A: Event Garde has some amazing clients and I’m excited to be on the team to help conventions succeed.

There Are 100 Million Millennials - Are You Ready?

Higher Logic

Generations expert (and my co-author and partner) Jamie Notter recently posted this extensive article detailing some numbers research he has been doing around exactly how many Millennials there are. It’s important stuff, so I’m going to interrupt my regular column to point you to it.

Content Strategy Lessons from Lego: Everything is Awesome. Especially your content.

Vanguard Tech

Everything is awesome Everything is cool when you''re part of a team Everything is awesome when we''re living our dream

What’s Your Marketing Resolution for 2016?

Spark Consulting

I’m totally stealing this idea from smartie Beth Brodovsky , who emailed me this same question recently for her Driving Participation podcast series. My resolution for association marketers would be for us to stop talking about segmentation and personalization and start doing it.

Fundraising and Association Leadership

Eric Lanke

In the past year, me and my association have gone through dramatic transformations. With regard to my association, we have significantly increased the amount of money--and our dependence on that amount of money--that is raised from our members through our 501(c)(3) foundation.

Association Chat On Camera! What's Happening to #assnchat?

KiKi L'Italien's Acronym Soup

For the past few weeks Association Chat has been quietly testing a new platform for the weekly Tuesday chats. Blab is a livestreaming platform that enables a public video chat among four participants at a time.

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Tech Tools for Chapters


Running a successful chapter can be a daunting task and nothing makes it more so than the operational side of things. To help with this, we’ve compiled a list of available tools and resources that chapters can use to address many of these tasks.

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"Goodbye. Oh, and I'm Taking the Company Money with Me."


We've all heard of companies with excessive employee turnover. Sometimes the churn seems terminal.

Writing with Gusto

Reid All About it

If you’re looking for me, check out my food blog, Grabbing the Gusto. I write several times a week over there.

Crowdsourcing for membership bodies

Optimist Consulting

I was delighted to be invited to speak at MemberWise’s 2nd Membership Excellence conference on Wednesday 11 March. I spoke about crowdsourcing and how membership bodies can use it. I also include a great case study courtesy of the Royal Pharmaceutical Society. Download my presentation here.

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]


Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry’s deepest look into trends, tools, and tactics.

60 Minutes to Sponsorship Growth

Aaron Wolowiec

Editor’s Note: This is Event Garde’s busiest time of the year, so we’ll be back to original content soon.

The Quantified Community

Higher Logic

Many people think that the Holy Grail for community managers is proving a community’s ROI. Wrong! In Rachel Happe’s Super Forum keynote address, she said that many people misunderstand this point.

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7 Spring Cleaning Tips for Your Association Website

Vanguard Tech

Spring is in the air! It’s time to open the windows, dust every inch of our homes, clean the drapes, exhaust the stale winter indoors drudgery and usher in a fresh, clean spring experience.

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Coming Soon from Spark

Spark Consulting

All kinds of exciting goodies on the horizon, which is part of the reason the blog’s been fairly quiet of late. Whitepapers. Winter is for writing, and that’s what I’ve been up to! I’m excited to share that I’ll be coming out with two new whitepapers this spring/summer.

A Committee By Any Other Name

Eric Lanke

One of the very first posts I wrote for this blog (back in September 2011) was titled, " Should Committees Report to the Board? " and it challenged that very piece of conventional wisdom. In the post, I argued that committees whose function was programmatic (i.e.,

Funding Industry Innovation

Potomac Core

Anemic economic performance is unfortunately becoming a mainstay in the U.S. economy. The release of the 3 rd quarter GDP numbers where only 1.5% growth was reported is another reminder of how much the ground is shifting for associations.

5 Associations Rethink Volunteerism


Join a group of volunteer evangelists as we explore new solutions for association volunteering on an Association Trends. webinar series. Tom Hood, CEO, Maryland Association of CPAs , Debra BenAvram, CEO, A.S.P.E.N.

Why Your Organization is Ripe for Design Thinking


As associations evolved from places to solve problems and network with peers, they’ve diversified, relying heavily on selling stuff - research, certification, webinars, education programs, conference registrations, exhibits, sponsorships and more - to make ends meet.

Core Values Are Not Enough

Jamie Notter

Core values seem to be somewhat popular among companies that get involved in culture work. It's almost a necessary box to tick.

Context, continuity, and generations

Golden's Rules for Association

A lot of self-help books and personal development coaches advise taking a break from your area of professional focus every now and then to read things entirely outside your field. In today’s world of mass media, information overload, and 24-hour-a-day, day jobs, that is increasingly hard to do. But I have found this to be […]. The Nature of Associations context mission


4 Tips to Increase Member Retention at Your Association


According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

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Nonprofits and associations are hiring…even in a candidate’s market

Aaron Wolowiec

We’re nearing college commencement season. In about six to eight weeks, excited college graduates around the country will don their caps and gowns, ready to hit the workforce with enthusiasm and a bit of trepidation.