Does Your Association’s Structure Stifle Success?

Associations Now

A startup mentality can help an association generate new ideas. But success has less to do with “failing fast” than knowing how your organizational structure stands in your way.

How to Write Emails Your Association Members will Open


There are a lot of mediums available when it comes to engaging your customers or members—social media, your online community , email, etc. Each serves its own purpose and comes with its own set of best practices advantages and disadvantages.

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The Quantified Community

Higher Logic

Many people think that the Holy Grail for community managers is proving a community’s ROI. Wrong! In Rachel Happe’s Super Forum keynote address, she said that many people misunderstand this point.

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Why Is Strategic Planning Repelling Association Boards?

SCD Group

“To dream big or dream small takes the same amount of energy. So, why not stretch a little bit?” – Carlos Brito, CEO of Anheuser-Busch InBev A potential client called asking if I could facilitate a “deep dive session” on how to grow the association.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Retention is a Relationship

Spark Consulting

And you can’t claim to have a relationship with people you don’t know.

More Trending

5 Easy Content Hacks For Your Association Website

Vanguard Tech

Content is king on your association website. We just established that last month. So, then if that's true, how do we keep content churning online for your organization? How do we make sure search engines find you relevant and your members find you indispensable?

"Goodbye. Oh, and I'm Taking the Company Money with Me."


We've all heard of companies with excessive employee turnover. Sometimes the churn seems terminal.

5 Associations Rethink Volunteerism


Join a group of volunteer evangelists as we explore new solutions for association volunteering on an Association Trends. webinar series. Tom Hood, CEO, Maryland Association of CPAs , Debra BenAvram, CEO, A.S.P.E.N.

Writing with Gusto

Reid All About it

If you’re looking for me, check out my food blog, Grabbing the Gusto. I write several times a week over there.

How the CIPD communicated about its rebrand and got it right

Optimist Consulting

A rebrand for a membership organisation can be an important part of a new strategic direction. It can revitalise the organisation and engage members and potential members. However, it can also raise questions in members’ minds – ‘What did that cost?’ and ‘Why do we need that?’,

Core Values Are Not Enough

Jamie Notter

Core values seem to be somewhat popular among companies that get involved in culture work. It's almost a necessary box to tick.

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]


Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry’s deepest look into trends, tools, and tactics.

There Are 100 Million Millennials - Are You Ready?

Higher Logic

Generations expert (and my co-author and partner) Jamie Notter recently posted this extensive article detailing some numbers research he has been doing around exactly how many Millennials there are. It’s important stuff, so I’m going to interrupt my regular column to point you to it.

Think QUICK for Better Board Members

Association Management

I’ve written before about how Boards need to be willing to drop bad members from the Board. Deadwood can kill a Board. But what makes a good Board member? Think QUICK. Q uestions: The best Board members have the courage to ask the hard questions of staff and their fellow Board members.

Recruit the Whole Person

Spark Consulting

Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. Andrea’s been a volunteer with ASAE’s research committee, which supports the work of the ASAE Foundation, and we specifically got talking about the Future of Membership project.

Bonus content – Event Garde e-news – October edition

Aaron Wolowiec

Kate Pojeta, conventions and exhibitions manager. Q & A with Kate Pojeta, conventions and exhibitions manager, Event Garde. Q: What are you looking most forward to in your role with EG? A: Event Garde has some amazing clients and I’m excited to be on the team to help conventions succeed.

Content Strategy Lessons from Lego: Everything is Awesome. Especially your content.

Vanguard Tech

Everything is awesome Everything is cool when you''re part of a team Everything is awesome when we''re living our dream

The # 1 (yes, one) Thing an Association Needs.and, No, it's Not a Top-10 List


It could be leadership. It could be a strategic plan. It could be even something as simple as focus. But I'm going to try and make an argument for a different top ONE thing an association needs - something on the slightly newer side of the house: a chief revenue officer, or CRO.

Tech Tools for Chapters


Running a successful chapter can be a daunting task and nothing makes it more so than the operational side of things. To help with this, we’ve compiled a list of available tools and resources that chapters can use to address many of these tasks.

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ASAE Annual Exhibitors Miss Another Opportunity

Reid All About it

Yesterday, one of my friends started a conversation on Facebook about all the post-show emails sent by ASAE Annual exhibitors. We’re not receiving nearly the deluge of emails that go out before the show, but, once again, many of these emails are missing the mark. Segment your list.

6 great membership crowdsourcing examples

Optimist Consulting

I was delighted to deliver a presentation about crowdsourcing at the recent MemberWise ‘Membership Excellence’ conference. I thought I’d share six examples of membership organisations that are using crowdsourcing well. What is crowdsourcing?

Cancer Does What It Wants

Jamie Notter

As many of you know, I was diagnosed with larynx cancer earlier this year. I had a small growth on my vocal chords that turned out to have some cancer in it.

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5 People You Need on Your Association's Online Community Management Team


Regardless of how talented your community managers are, it takes more than community professionals to create a sustainable community that provides consistent engagement and value.

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Meet Your Community Managers: Jenny Taylor

Higher Logic

Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our three community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…).

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Spinach and Standards: Much in Common

Association Management

My neighbor is a spinach farmer. Because his work is so much different than mine, I ask him about it whenever I can. What I’ve learned most through our conversations is that in farming, timing is everything. This past week is a great example of that.

Review: When Millennials Take Over

Spark Consulting

“Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it.” ” .

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60 Minutes to Sponsorship Growth

Aaron Wolowiec

Editor’s Note: This is Event Garde’s busiest time of the year, so we’ll be back to original content soon.

7 Spring Cleaning Tips for Your Association Website

Vanguard Tech

Spring is in the air! It’s time to open the windows, dust every inch of our homes, clean the drapes, exhaust the stale winter indoors drudgery and usher in a fresh, clean spring experience.

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A Meaningful, Sustainable Way to Rev Your Non-Dues Revenue. But be Patient.


Fact: Most employees are not nearly as engaged as you want. That's a statistical likelihood. And that hurts your income. "Employee engagement" can be described in a number of different ways.

#NVW2015 - Shining the Spotlight on Volunteers


All week we want to highlight our volunteers during #NVW2015. And today, we thank our volunteers for their ideas and their willingness to work those ideas.


The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Some of them do it well, but some, oh boy, they really blow it.

How to integrate communications at your membership body

Optimist Consulting

I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body.

What Makes a Good Team?

Jamie Notter

It’s not a random collection of your “best” people. We tend to think that putting the smartest, most capable people together on a team is the best decision, but some research I saw reported in the New York Times says otherwise.

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