Higher Logic

DECEMBER 2, 2019

To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. These examples can help us answer the question: What really makes a community a community ? Example 1: Sephora Community.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

MAY 24, 2024

The weekly list of free educational events and resources for the association community… AMS/CRM community. TopClass LMS explains why Gen Z is the most entrepreneurial generation and how associations can attract and support them with education, networking, and other membership benefits. Association magazines. Member engagement.

LMS 244

LMS Utah Indiana DC 244

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Webinar, course, and other educational event registrations Email clicks Web page views Community discussions Check your AMS data for audience segments that are large or active enough to support specialized tracks or workshops. Put non-members into a special marketing campaign.

Event Planning 150

Event Planning Marketing Discount Conference 150

Higher Logic

MARCH 1, 2018

I may be biased, but I don’t consider most marketers to be inherently “shady.” There’s a difference between educating someone on your products and services and bombarding them with thoughtless advertising. The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative.

Marketing 189

Marketing Price Education Content 189

Freestone

MARCH 4, 2024

Introduction Are you looking to grow your continuing education program? It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry.

Strategy 52

Strategy Marketing How To LMS 52

WBT Systems

FEBRUARY 20, 2018

Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences.

Education 161

Education How To Certificate Committee 161

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. Education + mentoring. TopClass LMS explains how it works and shares examples of associations doing this now. Host: UST Education Speaker: Dave Will, Co-Founder and CEO, PropFuel Tue 4/23 at 11 a.m. –

Newsletter 250

Newsletter Content Social Media Education 250

Higher Logic

FEBRUARY 26, 2019

What I didn't realize then was that education never really ends. Continuing education is key to professional development, and some professions even mandate it, like the healthcare and teaching industries. That’s why this audience requires a unique approach to continuing education. Foster a sense of community.

Education 149

Education Strategy LMS Software 149

WBT Systems

AUGUST 8, 2017

Their numbers alone are enough to compel associations to pay attention to the educational content and delivery methods these generations need and seek. The job market is rapidly changing. They’re either patching together a mix of part-time jobs or have gone out on their own into the freelance market or gig economy.

Education 176

Education millennials How To Discount 176

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Educate yourself on your data points.

Marketing 235

Marketing Cost Case Study Communications 235

Blue Sky eLearn

JANUARY 21, 2019

Raise your hand if “providing education and learning opportunities” is part of your association’s mission statement and/or core values. Meet with all the other departments in your association to identify new educational opportunities. Ask your vendor for examples of what similar organizations have done successfully.

Education 151

Education How To Learning Management System LMS 151

WBT Systems

JANUARY 24, 2017

There are lots of great ideas in this collection, and one theme that runs through the collection is that of innovative association education and certification programs that have been tailored to the specific needs or interests of the association membership. Best Benefit Ever = Association Education and Certification Programs.

Certificate 150

Certificate Education millennials Innovation 150

Reid All About it

APRIL 26, 2024

The weekly list of free educational events and resources for the association community… Association boards. As we come to the end of National Volunteer Week, take a few moments to explore ways volunteers can enhance your association’s online education programs. The outlook for associations, as described in Marketing General Inc.’s

Content 266

Content Survey Education Strategy 266

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. But, while much of the focus has been on formal education and training tied to employment, the demand and supply for lifelong learning are much broader.

Marketing 52

Marketing Mooc Course Education 52

Blue Sky eLearn

JANUARY 21, 2019

Raise your hand if “providing education and learning opportunities” is part of your association’s mission statement and/or core values. Meet with all the other departments in your association to identify new educational opportunities. Ask your vendor for examples of what similar organizations have done successfully.

Education 133

Education How To LMS Learning Management System 133

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

WBT Systems

MAY 22, 2018

If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. Instead, you let them sample online education so they can experience it for themselves. Choosing a sample online education program. Choose a topic that fits into your educational ecosystem.

Sample 150

Sample Education Course Recruiting 150

Freestone

DECEMBER 16, 2023

If you haven’t already started planning your content delivery strategy and partner outreach for 2024, now’s the time to get started. We’re here to help you r continuing education program plan for a powerful 2024! Discover how Freestone can enhance your continuing education program. Read our blog for three helpful tips.

Education 57

Education Tips LMS Learning Management System 57

Aaron Wolowiec

AUGUST 30, 2016

education) wasn’t nearly as strong. As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Educators should develop a better understanding of what students need to be learning, and then connect those learning outcomes to employment, they said.

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

education) wasn’t nearly as strong. As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Educators should develop a better understanding of what students need to be learning, and then connect those learning outcomes to employment, they said.

Education 180

Education Mooc millennials Certificate 180

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Gen Z education. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. 2024 membership pains. Gamification at events. Host: ASAE Tue 4/9 at 11 a.m.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

MARCH 8, 2024

The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable!

Social Media 250

Social Media DC Strategy Education 250

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. The sad state of higher education. Come to the rescue of young adults and lifelong learners.

Education 150

Education Mooc Class Maryland 150

WBT Systems

AUGUST 29, 2017

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs.

Marketing 192

Marketing How To Course Discount 192

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. This is even more important than you might think.

Marketing 72

Marketing Cost Email Marketing Social Media 72

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 64

Industry Marketing Social Media New Jersey 64

Reid All About it

MARCH 1, 2024

The weekly list of free educational events and resources for the association community… Education programs. They describe how to apply best practices in cognitive, learning and behavioral sciences when designing education programs, so learners are more likely to retain and apply new competencies on the job. Advertising.

Education 256

Education New Hampshire Tips Technology 256

Freestone

NOVEMBER 22, 2023

Additionally, learners are relying more on their professional membership organization for professional education. For example, you can take an uploaded webinar and reformat the content into a podcast, infographic, or video. Reach non-members Expand your CE program base by marketing your courses to non-members.

Revenue 52

Revenue Education LMS Price 52

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

WBT Systems

JULY 3, 2018

54 percent of those executives say the education system doesn’t teach the skills needed for today’s workforce. You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. It’s a great time for job-hunting—as long as you have the skills employers need.

Marketing 150

Marketing Certificate Education Michigan 150

NXUnite

MARCH 20, 2024

For example, maybe Jane wants to see more STEM mentors available and Javier didn’t hear about the program enough to form an interest. Action-triggered email series: With integrated email automation tools, such as Salesforce Marketing Cloud , you can use your CRM to set up entire email series that are triggered by alumni actions.

Class 130

Class Survey Recruiting Recruitment 130

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

Marketing 189

Marketing Strategy Social Media Content 189