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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. Do both products lead to additional purchases or engagement, or are they a one-time purchase for most members? For a lot of associations, education opportunities are key.

Revenue 320
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Association Brain Food: 9.22.23

Reid All About it

The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Gen Z education. Next gen websites.

LMS 266
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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program.

Revenue 256
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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Online community. MCI released a benchmark survey report on AI adoption in associations.

Maryland 272
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Association Brain Food: 4.19.24

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter relations gathering. Education + mentoring. Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Consultant/founder wisdom.

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Association Brain Food: 3.8.24

Reid All About it

The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. Chapters should offer plenty of member-organized social meetups, not just education programs. As you might expect, AI is on the list, but they look beyond the usual discussion points.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations.

Strategy 169