Associations Now

MARCH 9, 2020

Looking for a new approach to email marketing? When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Once the right person is chosen, there are many ways to bring that person into your email marketing strategy. Should engagement still matter to marketers?

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Fonteva

NOVEMBER 10, 2021

There’s no point in pouring your heart into planning an event if nobody shows up. Luring in attendees is challenging enough for traditional events and even more so for virtual events. So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. Master Plan.

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EventMobi: Association Events

SEPTEMBER 28, 2023

Members can refer to these membership lists when seeking to connect with others within the same organization or community, and it can also be used by those outside your organization to find a professional or contact for other reasons (jobs, events, etc.). They’re typically distributed to members at meetings, events, or sent in the mail.

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WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

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Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Staff meetings.

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Freestone

FEBRUARY 21, 2024

Perhaps you want to promote an upcoming conference or educational event? If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies.

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MemberClicks

SEPTEMBER 27, 2023

Setting up your event registration is a crucial first step that sets the tone and expectations for your event. Below, we’ll cover how to create a seamless event registration experience that resonates with your audience, supports and drives your event goals, and helps grow your organization. Enabled mobile payment.

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GrowthZone

NOVEMBER 30, 2021

Marketing automation is the ultimate win-win for associations. Forget the days of tedious marketing work with little return; with the right tools, your members and prospects can receive a personalized experience where they feel supported and stay engaged with little effort on your part. Your staff is busy. Don’t believe us?

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Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. How can I make the most of the data I have?

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MemberClicks

APRIL 26, 2022

Events build community among your members, let you share your message with a wider audience, and demonstrate your value within your association’s field. . But planning an event can be expensive. This is where finding an event sponsor can help. You may have noticed event sponsors at other events you’ve attended.

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Blue Sky eLearn

MARCH 21, 2018

Yes, this will probably increase your registration numbers, but how are you getting the word out there? Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Company Website – promote upcoming webinars in an Events section on your site!

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Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. So how do you ensure your AMS reports provide the data your association needs for insight and decisions? Teach data users how to create and pull reports. Identify the data that staff and volunteer leaders need.

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MemberClicks

OCTOBER 20, 2023

If you’re wondering how to improve organizational efficiency and effectiveness in your association, it comes down to having the right AMS. So how do you know what features to look for and how to budget for an upgrade? In this blog we’ll walk you through how to get started. What is association management software?

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Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

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Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. So, how can we do personalization right, without ending up in the annoying category (or worse…the unsubscribe category)? Subscriber visits your online community page calling for speakers at your annual event. But first….

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Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. They make an argument for adding smaller, niche virtual conferences to your event lineup. Here are the educational events scheduled for next week. Host: Brandt Krueger, founder Event Technology Consulting. Niche conferences.

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Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I William Penn Chapter events. Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Event apps. I expect to pass through life but once.

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Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too.

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Association Success

OCTOBER 8, 2020

From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. For example, many associations hold annual events and conferences. These tactics will modernize your existing signature events, and they can add a new level of value for members and non-members.

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GrowthZone

MAY 23, 2017

Put on an engaging, educational event for your members within budget. From daily operations to special events, the funding challenge is ever present and a little creativity can go a long way in increasing member engagement at little to no cost. press releases, logos on your site, social media promotion, email marketing, etc.).

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Expo Logic

FEBRUARY 27, 2020

Event Personalization is a Marketing Must. In the event industry that means understanding what the attendee wants, what their interests are, what their goals are in attending your event, and tailoring the event experience to those categories, not just delivering a one-size-fits-all approach. Branding is Important.

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Reid All About it

JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. Achurch Consulting describes how to take an intentional approach to tool implementation. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events.

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Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). If you’re looking for more detail, check out our blog on how to create a membership. But how do you harness this power? Share this story across all marketing channels.

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Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

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Achieve

MARCH 16, 2022

From their incredible flexibility to their ability to reach a vast audience, virtual events are extremely beneficial for associations, nonprofits, and event-hosting organizations of all kinds. Fortunately, event technology and our understanding of virtual event engagement have vastly improved over the past few years.

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Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. In this post, we’ll walk you through four best practices for using your website to bolster a larger multi-channel marketing strategy. And the star of your strategy? It can (and should!)

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Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact.

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Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. How close is your association’s IT leader to his description?

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Nimble AMS

JUNE 3, 2020

Here’s how to catch up with member expectations – no Amazon-sized staff or budget required. Smart, automated email marketing. Set up personalized, automated emails for everything from membership renewals to alerts about upcoming events. Tip Sheet] How to personalize the member experience. Related content.

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Reid All About it

FEBRUARY 12, 2021

The weekly list of free educational events and resources for the association community…. They urge associations to stop living in limbo and start planning virtual events for 2021. Here are the educational events scheduled for next week. Delivering Your Hybrid Event: Tips From The Trenches. Accepting reality.

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Reid All About it

MAY 7, 2021

The weekly list of free educational events and resources for the association community…. I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Quick hits.

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Promoting upcoming events.

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Reid All About it

JANUARY 7, 2022

The weekly list of free educational events and resources for the association community…. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. Here are the educational events scheduled for next week. Invest in you.

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Reid All About it

APRIL 30, 2021

The weekly list of free educational events and resources for the association community…. McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Host: Fridays@4.

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Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

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Protech

APRIL 12, 2023

From there, you can create engaging programs that focus on member experiences, growth opportunities, and enriching events and opportunities. Let’s start with the basics by defining what an AMS platform is and how it improves association operations. What are association software partnerships and integrations? What is an AMS platform?

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