Reid All About it

APRIL 12, 2024

Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

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Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. State of the association industry.

Chicago 200

Chicago Newsletter Mooc Education 200

Association Success

NOVEMBER 17, 2020

Many associations focus on big annual events, or reports that provide in-depth information several times each year. Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Take Aetna , for example. Invest in a valuable white paper.

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Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Example 1: Newsletters. 2018 Membership Marketing Benchmarking Report.

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Higher Logic

MAY 8, 2019

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

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Tips Email Marketing Newsletter Communications 166

Achieve

MAY 24, 2024

Tatango’s guide to nonprofit text messaging recommends leveraging these platforms to get the word out about your text messaging campaign: Email newsletters: Include a compelling call to action to sign up for your text-to-give campaign in your next email newsletter.

How To 52

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Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

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CMA Solutions

JANUARY 31, 2024

Invest in Search Engine Optimization (SEO) A report from the Search Engine Journal says that 93% of all online experiences, regardless of sector, begin with a search engine. According to a report by the Construction Marketing Association , nearly all construction professionals use social media for their marketing purposes.

Industry 64

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Association Success

SEPTEMBER 23, 2020

A one-pager is a classic marketing tool that your association almost certainly uses already. For example, consider the American Booksellers Association’s web page on indie bookstore statistics. Explore options such as: Excerpting longer reports that are available exclusively for members. Craft a limited run newsletter.

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Content How To Newsletter eBook 78

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. So, email marketing should be one pillar of your membership marketing plan. with your logo).

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Reid All About it

JULY 7, 2023

For example, researchers found that people with mentors achieve more, are better equipped to handle the stress of their position and are prepared to mentor others. Hear about newsletter best practices to increase engagement and curate outside content. That’s why marketing often falls prey to the classic spray and pray model.

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Tools Education Newsletter Chicago 195

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. For example, if you see your social media posts aren’t taking off, you can always try rescheduling them to that prime Monday 9 a.m. Ready to launch your membership campaign, but wondering where to start? PST spot !

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Membersuite

FEBRUARY 17, 2022

Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Market Need #4: Connect with Peers and Feel a Sense of Belonging to a Community. Advertising : website, newsletter, mobile app, and print. Publication subscriptions at member and non-member rates.

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Freestone

APRIL 11, 2024

For example, when you offer a rebroadcast of a pre-existing webinar, you are ensuring more of your learners are viewing your contents, helping you get more bang for your buck. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. When should you repurpose content?

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Achieve

FEBRUARY 2, 2015

When someone signs up for updates or a newsletter, be sure that they get an automatic thank you email. Also think about what you want your thank you email to look like – you don’t want a generic one-sentence plan format text. Email platforms are next to useless if they do not have the kind of reporting that you want.

Email Marketing 52

Email Marketing Marketing Software Content 52

MultiBriefs

JUNE 29, 2023

Business leaders spend up to 24% of their time checking email, demonstrating the importance of using email marketing and other digital marketing tactics to reach members of your target audience. For example, if you have an in-house copywriter, you can publish high-converting website content at a relatively low cost.

Marketing 52

Marketing Social Media Directory Video 52

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Example: “X platform is cheap/free. For example, a tool that’s made for forums could be helpful for creating more interaction, but that’s not a true community. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

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Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. 5 Secrets of Email Marketing Geniuses.

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Email Marketing North Carolina New Jersey DC 150

Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.

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Higher Logic

APRIL 24, 2018

Analytics – Your tracking tools should lead to dashboards and reports showing the variety of opportunities you have, how well they’re performing, and the real-dollar ROI of your programs. Then promote your program via email marketing to increase participation. Advocacy Programs. Event Planning and Hosting.

Tools 225

Tools Software Review Newsletter 225

Freestone

APRIL 11, 2024

For example, when you offer a rebroadcast of a pre-existing webinar, you are ensuring more of your learners are viewing your contents, helping you get more bang for your buck. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. When should you repurpose content?

Content 52

Content Revenue How To Social Media 52

ISAE

APRIL 4, 2024

Different types of gifts are exploding in popularity today as donors look for ways to more proactively manage their philanthropy—donor-advised funds are the perfect example. For example, tax benefits and estate planning are major motivators for many planned gift donors. Never give direct financial or estate planning advice to donors.

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Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Join us for an in-depth look at the event industry’s latest engagement tools, new ways to wow attendees, and real activity examples from recent events. More info/register. Host: Socio.

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MemberClicks

OCTOBER 10, 2023

A few examples of possible tiers include: Standard, Comprehensive, Premium Bronze, Silver, Gold Friend, Supporter, Champion Defined levels not only clarify member benefits but also offer flexibility. This structure helps members grasp the dues and benefits associated with each level.

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MemberClicks

DECEMBER 19, 2023

This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members. For example: Clubs bring together groups based on geographic areas and/or interests.

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Association Adviser

AUGUST 11, 2016

With the growth of mobile usage, over 41 percent according to the Informz Association Email Marketing Benchmark Report , it’s essential for your association to offer a website and emails that are responsive because more email is read on a mobile device than on a desktop. Responsive email design. What’s next?

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Social Media Newsletter Content Email Marketing 60

Association Briefings

OCTOBER 19, 2020

Here’s a couple of personalized examples to think about: EXAMPLE: Welcome [FIRSTNAME]! We’re glad you’re a member of [ASSOCIATION_NAME] EXAMPLE: Welcome to [ASSOCIATION_NAME], [FIRSTNAME]! And that’s what your welcome email should convey. EXAMPLE: Congrats! EXAMPLE: So what’s next?

Examples 52

Examples Course Newsletter Social Media 52

Associations Now

AUGUST 27, 2015

With niche audiences, organizations can better tailor their email content so that it is highly relevant and, in turn, highly shareable. For example, emails with between 500 and 50,000 opens were forwarded 90 percent more than those emails with more than 50,000 opens. rethink the possibilities of email marketing.

Marketing 40

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Fonteva

DECEMBER 19, 2019

Email marketing. Here are some examples of KPIs based on where your members may be currently active: Social media platforms. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Disciple Media

SEPTEMBER 18, 2023

Monetization: Look for monetization options that support your business model, for example the ability to charge tiered subscriptions. Reports of limited or inconsistent support and frequent price increases. Efficient email marketing tools. Comprehensive reporting features. Easy-to-use event management features.

Tools 36

Tools Price FAQ Member Experience 36

Reid All About it

SEPTEMBER 30, 2022

I hope Russian and American politicians and military heed his example should that day ever come. Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. Julie Stuck, email strategist, Validity. 1 CAE credit.

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MemberClicks

MAY 13, 2022

Choose staff members who will regularly use the software, as well as those who will use it for more specific features (such as your events manager, for example). Email Marketing. Finally, having access to detailed, accurate reports is a critical component of creating a data-driven strategy for your organization.

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MemberClicks

APRIL 4, 2023

Job Board example What features should I look for in a website builder? You can upload and update content easily, and any forms or data input will sync with your back end reporting. Send surveys and collect results with reporting features. An integrated newsletter to manage subscriber lists and send updates all in one place.

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Fonteva

SEPTEMBER 19, 2019

An underlying data management solution like Salesforce is a good example. For example, to get a full view of your members, you might need to pull data from your event management tool as well as your membership management tool. Reporting and data visualization tools. What does an association management company do?

System 40

System Software Tools Association Management 40

MemberClicks

JANUARY 6, 2022

However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. After all, our recent research found websites and email were the top two mediums to boost your membership. For example, ensure that your member application is easily accessible. Host a conference.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. After all, our recent research found websites and email were the top two mediums to boost your membership. For example, ensure that your member application is easily accessible. Host a conference.

Recruiting 52

Recruiting Recruitment Discount Social Media 52