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Report: Targeted Emails Draw Higher Engagement

Associations Now

The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Automated marketing campaign messages had higher open rates than individual emails—39 to 36 percent, according to the report. Looking for more clicks?

Report 58
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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the web. These examples can help us answer the question: What really makes a community a community ? Example 1: Sephora Community.

Examples 156
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How to Ensure Your AMS Reports Include The Right Data

Membersuite

The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports. Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. For example, do you use all the demographic data you collect?

Report 175
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Donor Stewardship: Tips for Cultivating Major Gifts

NXUnite

For example, Youth for Understanding (YFU) created the following digital card to celebrate its 70th anniversary and express gratitude for those who have donated. For example, understanding why a donor gives to your organization can provide valuable insights that will help your stewardship efforts. Research and segment your donors.

Tips 130
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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. To better understand this, let’s look at an example comparing two members – Jay and Lynne. Let’s get started!

Review 169
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Association Brain Food: 4.19.24

Reid All About it

TopClass LMS explains how it works and shares examples of associations doing this now. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Decline of trust. Quick hits Got opinions about panels?

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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., Example 1: Newsletters. The days are gone where we could shove every piece of content into a growing newsletter and expect your audience to read it. 2018 Membership Marketing Benchmarking Report. Example 2: Recruitment Campaigns.