MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Organizer: Claudia Trapp, International Registration Plan, Inc. Tue 1/9 at 11 a.m.

Video 285

Video Washington Social Media DC 285

Higher Logic

MAY 13, 2020

We’re most attached to the groups or organizations that we’re most involved in. With tools like online community and marketing automation , you recreate the best parts of your association online. Here’s just one example: Using community data to create relevant programming. And the inverse is true.

Tools 296

Tools Communications Email Marketing Recruiting 296

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few examples of what that might look like: Writing personal letters to customers.

Marketing 113

Marketing Email Marketing Guidelines Examples 113

Reid All About it

DECEMBER 21, 2018

Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency.

Email Marketing 174

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Higher Logic

AUGUST 2, 2018

You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. And it’s left traditional email marketing tactics in the dust.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Higher Logic

MAY 8, 2019

Many associations see membership as an automatic email opt-in. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! Here’s how to organize and execute your campaign in 9 simple steps!

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Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. GDPR’s Privacy Protections.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. every Monday.

San Jose 369

San Jose Email Marketing Tools millennials 369

Nimble AMS

SEPTEMBER 20, 2021

So here’s a question for you: What are you doing to prepare your organization for the next disruption? It’s a valid question, but the truth is that you can do things today to prepare your organization for whatever the future might bring. While many organizations are still playing catch-up, digital transformation is accelerating.

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How To Email Marketing Software System 107

Association Success

NOVEMBER 5, 2020

Take, for example, the American College of Osteopathic Family Physicians. ACOFP had a 90% attendance rate for its virtual conference, ACOFP ’20 Virtual, which the organization created to replace its annual in-person convention. While some associations have struggled with the change, many are rising to the challenge. .

How To 178

How To Analysis Email Marketing Conference 178

Nimble AMS

OCTOBER 18, 2021

Here are some examples: Smart, automated email marketing – Set up personalized, automated emails for everything from membership renewals to alerts about upcoming events. Build personalized member journeys so your members will receive relevant messages based on the action they take (or don’t take) on each email.

Member Experience 120

Member Experience System Email Marketing Examples 120

Achieve

FEBRUARY 2, 2015

Mobile usage will only continue to rise, so you mind as well start catering to the market now. Some platforms even allow you to see what the mobile version looks like before you send your email. Don’t set yourself up to look like an outdated organization! MUST HAVE #3: AUTOMATIC THANK YOU EMAIL MAKE YOUR CONSTITUENTS FEEL LOVED.

Email Marketing 52

Email Marketing Marketing Software Content 52

Association Success

OCTOBER 8, 2020

When it joined the Silicon Valley tech scene in 1998, Google was a modest startup that aimed to “ organize the world’s information and make it universally accessible.” Google’s story is one of countless examples of the way change can radically and swiftly change the way we operate. Leverage technology to reach a wider audience .

How To 148

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Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. She shares examples of a pre-event virtual program and one that takes place after an in-person event, both adding more value to the attendee experience.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Organize volunteering opportunities. New Member Acquisition.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Time-based. Social media.

Marketing 82

Marketing LMS Social Media Course 82

Reid All About it

JANUARY 7, 2022

You won’t be surprised by this prediction from Forrester about emerging employee experience (EX) challenges : one-third of organizations will fail at “work anywhere” because leaders will allow hybrid work but still design meetings, roles, and opportunities around face-to-face interactions. Email marketing automation software.

North Carolina 195

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Reid All About it

MAY 19, 2023

Association executives want their organizations to evolve and take advantage of new opportunities, but something is holding them back. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. and expansion (yay!). Association growth mindset. More info/register.

Strategy 195

Strategy Content Leadership Email Marketing 195

Membersuite

OCTOBER 21, 2022

A data warehouse is a data repository designed for the storage, organization, analysis, and reporting of data from multiple sources. With a data warehouse, you won’t need a separate analytical tool—it can even do membership math for you. The Difference Between a Data Warehouse and An AMS. Enable Historical Insight.

Analysis 142

Analysis eBook Software Report 142

Achieve

MARCH 2, 2022

Technological advances and changing times have made it necessary for nonprofits and organizations everywhere to develop dynamic online fundraising strategies to find success. In addition to its convenience and low cost, online fundraising is ideal for organizations and nonprofits who are looking to easily expand their reach.

Social Media 59

Social Media Email Marketing Class Tools 59

Higher Logic

JUNE 9, 2020

Sending emails to individuals that are not recently engaged (past 90 days) can lead to spam trap hits, bounces, complaints, and block-listing. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber If your pattern does change, make it gradual. Don’t send on the hour.

Communications 262

Communications How To New York Guidelines 262

MultiBriefs

JUNE 29, 2023

We've debunked some of the most common marketing misconceptions below, giving you the information you need to reach your organization's goals. Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively.

Marketing 52

Marketing Social Media Directory Video 52

Aptify

NOVEMBER 5, 2020

Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. Get new members involved right away by asking them to get involved with your organization and connect with other members.

How To 148

How To Newsletter Examples Communications 148

Associations Now

FEBRUARY 9, 2024

Sometimes it seems to be in the nature of CEOs to catastrophize: A PwC survey released last month found that a growing percentage of CEOs fear their organizations won’t survive the next decade, thanks in part to concerns about generative AI.

Strategy 45

Strategy How To Survey Email Marketing 45

Association Success

NOVEMBER 17, 2020

Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Take Aetna , for example. Many organizations offer a white paper in exchange for an email address. Here are four popular options for starting your ungated content journey. .

Content 148

Content Newsletter Sample Video 148

ISAE

APRIL 4, 2024

Legacy Donor Stewardship for Associations: What to Know Legacy giving offers a valuable opportunity for all fundraising organizations that leave lasting impacts on people’s lives—associations included. Legacy or planned giving unlocks a wide range of benefits for both your organization and your donors.

Examples 40

Examples Strategy Review Discount 40

Smooth The Path

MAY 5, 2020

One of the worst aspects of being a parent is setting a good example. Emails written by consumer companies, fundraisers, or friends can teach us about email marketing. Insightful bloggers and podcasters can teach us about content marketing. I miss chocolate.

Innovation 88

Innovation Email Marketing Content Examples 88

Associations Now

APRIL 28, 2020

And that means that purely digital ways of reaching potential customers or members are more important than ever—which means that if your organization relies on search already, you could be seeing traffic benefits. The report also found 63 percent of marketers believed SEO would become more important in 2020. percent and 65.6

Cleveland 139

Cleveland New York Cost Email Marketing 139

MemberClicks

OCTOBER 20, 2023

According to Harvard Business Review , organizations that prioritize balanced “reduction plus offensive investment” in software maximize value and return on their software investment and outperform competitors with more defensive, cost-cutting approaches. This increases the efficiency and effectiveness of your organization.

Software 52

Software Association Management How To Email Marketing 52

WBT Systems

DECEMBER 5, 2017

With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. In a typical example, a website visitor provides their email address to the association in exchange for downloadable content—and so the relationship begins.

LMS 150

LMS System Survey Email Marketing 150

Higher Logic

NOVEMBER 21, 2018

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. Adobe’s recent study about email marketing revealed more about these reactions to personalization. You likely recognize this example of customization – your Amazon homepage. What do they want from me?!

Marketing 149

Marketing Guidelines Software Email Marketing 149

Nimble AMS

OCTOBER 21, 2021

A recent association trends study by Community Brands shows that only half of association professionals feel their organization is technologically prepared for the future. Is it time for your organization to invest in new tools? See how you can arm your team with the tech they need to win everyday. No problem! Find out here. .

System 125

System Cost Software Email Marketing 125

Reid All About it

FEBRUARY 12, 2021

Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

Revenue 370

Revenue North Carolina Industry Technology 370

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Let’s look at an example.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

MAY 3, 2019

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Trust Is a Must: 3 Ways to Build Trust in Your Healthcare Organization. 1 CAE credit.

Tucson 262

Tucson Phoenix Products Tools 262