Higher Logic

MAY 29, 2020

Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Looking to personalize and target your email communications strategy to different member segments? Organize volunteering opportunities. Objection 2: Social Media. New Member Acquisition.

Social Media 254

Social Media Tools Member Engagement Revenue 254

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. That means clearly communicating your organization’s value proposition. But that’s where a marketing plan can help. As mentioned, a solid membership marketing strategy boasts a variety of advantages—even beyond just finding leads.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. Adoption and retention followed. Irrelevancy will only turn them off.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Reid All About it

MAY 19, 2023

Association executives want their organizations to evolve and take advantage of new opportunities, but something is holding them back. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

JANUARY 6, 2017

If your organization has a webinar scheduled in the next few weeks, please send me the link. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Single digit temps at night too.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

If your organization has a webinar scheduled in the next few weeks, please send me the link. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Single digit temps at night too.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Higher Logic

JANUARY 27, 2020

Because online communities can transform any organization , you’ll see a range of industries. Because real change can start at any level of an organization, you’ll see a range of titles. Join her to learn more about community strategy and get advice on how your organization can better use community. Follow Shana on LinkedIn.

Software 317

Software Industry Strategy Social Media 317

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. You have new members. Now it’s time to get them on board. Invite them to join in.

How To 148

How To Newsletter Examples Communications 148

Higher Logic

MAY 8, 2019

Many associations see membership as an automatic email opt-in. The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. Tip #2: Let Association Members Choose Email Frequency.

Tips 166

Tips Email Marketing Newsletter Communications 166

MemberClicks

OCTOBER 6, 2022

Your members are the lifeblood of your organization—but how can you most effectively “manage” them? Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. New Member Onboarding.

Membership Management 52

Membership Management Software Social Media Recruiting 52

MemberClicks

JANUARY 6, 2022

As a leader in your organization, one of your many responsibilities is growth. However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. And one of the best ways to take your recruiting efforts on the road is with a networking mixer. Host a networking event.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

As a leader in your organization, one of your many responsibilities is growth. However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. And one of the best ways to take your recruiting efforts on the road is with a networking mixer. Host a networking event.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Membership Marketing

MARCH 8, 2012

Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel.

Social Media 40

Social Media Marketing Price Survey 40

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. Discover opportunities to recruit new members. Discover opportunities to recruit new members.

Tips 52

Tips Recruiting Recruitment Tampa 52

EventMobi: Association Events

JUNE 21, 2023

Conferences offer an opportunity for an entire member base to get together, experience the best of what an association can offer, and give the organization a chance to drive non-dues revenue. Nonprofit event management software is a type of software used to organize nonprofit events. That’s what we’ll cover in this article.

Software 130

Software Price Review Event Planning 130

MemberClicks

DECEMBER 19, 2023

What’s the first thing you do when you want to learn more about an organization? Your organization’s membership website is one of your most visible marketing assets. Additionally, poor user experience can cause up to 50% of website visitors to end up with a competitor organization. Probably look up their website!

Directory 52

Directory Discount Software Tools 52

Association Freak

AUGUST 31, 2023

Most associations were slow to adopt email marketing when it came on the scene in the mid-90s. Today, 85% of associations use email, and 48% say it is one of their most productive channels. 2 Many associations have delved into social and digital advertising but have failed. Some may try to win them back but then give up.

Marketing 72

Marketing Cost Email Marketing Social Media 72

Membership Marketing

JULY 26, 2018

The channels that associations use for membership recruitment and engagement show the most significant change. In 2009, 46% of participants said that direct mail was the most effective membership recruitment channel. Direct mail is cited only by individual membership associations as one of the top three recruitment channels.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

JULY 28, 2017

If your organization has a webinar scheduled in the near future, please send me the link. Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Creating a Social Media Policy. Learn why a written social media policy is so valuable and how to begin creating one for your nonprofit.

Chicago 150

Chicago Washington DC Social Media 150

AssociationChat

APRIL 10, 2020

With the cancelation of the 2020 Marketing, Membership & Communications Conference due to COVID-19, ASAE will be taking a new, creative approach to recognize, celebrate and share the work of GCA Awardees. 118 judges from a variety of associations, nonprofits, and for-profit organizations evaluated the submissions this year.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

JULY 21, 2017

If your organization has a webinar scheduled in the near future, please send me the link. 9 Social Media Metrics to Monitor. Organizer: ASAE Partnership Professionals Network. 8 Biggest Mistakes Email Marketers Make and How to Avoid Them. They know their stuff and are well worth your time. Duration: 2 hours.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

MemberClicks

DECEMBER 7, 2022

Growing your organization is no easy feat. You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? A referral program is one of the best ways to recruit new members.

How To 52

How To Discount Recruiting Recruitment 52

MemberClicks

OCTOBER 10, 2023

In this guide, we’ll cover the fundamentals of nonprofit membership programs, identify which organizations benefit most, discuss their advantages, and pinpoint what makes them successful. They not only provide a consistent revenue stream but also help to create a deeper sense of connection between the organization and its supporters.

Software 52

Software Membership Management Newsletter Revenue 52

Achieve

JANUARY 27, 2023

So as you consider your online fundraising efforts moving forward, prioritize creating a dedicated program aimed toward recruiting recurring donors and establishing long-term relationships for giving. Social media. Email marketing. As your organization grows, this program can and should grow along with it!

Software 52

Software Tools Strategy Marketing 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Promote volunteer opportunities.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Promote volunteer opportunities.

Newsletter 52

Newsletter Tips eBook Content 52

Reid All About it

NOVEMBER 9, 2018

But most will agree that recruitment and retention feels tougher now than ever before. Learn the real reasons why many organizations find it difficult to hit their growth goals, and the practical steps you can take to increase your membership. That’s why many organizations are turning to integrated learning experiences.

Chicago 174

Chicago DC Washington Software 174

MemberClicks

APRIL 26, 2022

If you’re like many small- to medium-sized organizations (and even some of the big ones!), you might not have a massive marketing budget to pull from for planning costs. This can also increase your audience reach, recruiting new people to register for your event. But planning an event can be expensive. Refine your pitch.

How To 52

How To Cost Proposal Social Media 52

Reid All About it

NOVEMBER 10, 2017

Your promotional and informational emails are no better than anyone else’s unless you give each member what they want. And, unlike other organizations in your member’s world, your association has (and can get) the data to deliver personalized, if not hyper-personalized, content based on their unique wants and needs.”. 1 CAE credit.

DC 150

DC Washington Tools Education 150

Reid All About it

APRIL 14, 2017

If your organization has a webinar scheduled in the next few weeks, please send me the link. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Host: ASAE Marketing Council.

Content 150

Content Chicago Marketing DC 150

Associations Now

FEBRUARY 18, 2015

A new survey of nonprofit professionals finds that many nonprofits can see the advantages of digital outreach but struggle to integrate it into the full organization. NTEN CEO Amy Sample Ward suggests, however, that many organizations are aware of the need to focus on digital, but the issue is finding the time to allow their staff to do so.

Report 40

Report Sample Email Marketing Survey 40

Reid All About it

OCTOBER 21, 2022

Good organizations develop their employees while great organizations develop their people. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Roger Haskett: Ultimate Virtual Pub Trivia. Mon 10/24 at 1 p.m. – And right now, you’re thinking: “What’s the difference?”

Revenue 44

Revenue Email Marketing Education Review 44

Associations Now

MAY 2, 2016

When approaching a problem, knowledge is power, and so gathering information, like behavior trends, about the group you are trying to recruit will be incredibly helpful. 2016: The Year of Email Marketing – https://t.co/a6uIghYGDr There has been much debate recently over the future of email. Tweet of the Day.

millennials 40

millennials Email Marketing Social Media Recruiting 40

MemberClicks

MAY 13, 2022

Ready to learn more about association management systems and find the right software for your organization? This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform. Let’s get started! Features To Look For.

Software 52

Software Association Management Price System 52