Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

APRIL 30, 2021

WBT Systems laments the lost art of listening. Multi-system implementation. I’ve heard a few friends talk about implementing more than one system this summer. Why is membership recruitment so important, and how can you use it to grow your association? Host: Marketing General Inc. Shut up and listen. 1 CAE credit.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. Learning business. 1 CAE credit. .

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

FEBRUARY 12, 2021

WBT Systems describes several other options for delivering online education. Delivering Your Hybrid Event: Tips From The Trenches. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Email Marketing Workshop. Association evolution. More info/register.

Revenue 370

Revenue North Carolina Industry Technology 370

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Trumpette Bass, Director of Membership Systems, Council for Advancement & Support of Education. Tue 10/9 at 2 p.m. CAE credit. . –

DC 170

DC Washington Tools Certificate 170

Reid All About it

JULY 16, 2021

WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles. . Online education revenue.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon.

DC 150

DC Washington America eBook 150

Reid All About it

OCTOBER 28, 2022

WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. Maybe It’s Your Marketing.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. 8 Biggest Mistakes Email Marketers Make and How to Avoid Them. Presenter: Matt Keowen, vice president of marketing, Guidebook. More info/register. Host: Smart Meetings.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. 1 CAE credit. More info/register. Host: ON24.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

JULY 28, 2017

WBT Systems takes a look at the recent findings of a Pew Research Center report on the digital readiness gap. Learn how to become an influencer and engage your biggest influencers as a recruitment tool. Find out how your email processes stack up to your peers. All times are Eastern Daylight Time unless otherwise noted.

Chicago 150

Chicago Washington DC Social Media 150

Reid All About it

JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Tue 6/6 at 2 p.m. Host: BrightTALK.

Raleigh 150

Raleigh Chicago DC Washington 150

MemberClicks

MAY 13, 2022

Or maybe you’re tired of dealing with disconnected solutions that require you to juggle multiple systems, duplicate tasks and manually transfer data. . Instead of investing in the first system you come across, it’s important to be strategic in your search to find the right solution for your organization’s unique needs.

Software 52

Software Association Management Price System 52

Reid All About it

OCTOBER 21, 2022

WBT Systems explains why: they will more quickly adapt to change, acquire new skills and knowledge, and continue growing and stretching in new directions along with your association. WBT Systems explains how to eliminate and prevent learning content clutter. Hiring lifelong learners. Duty of foresight. Member gatherings. They won’t.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

DECEMBER 9, 2022

WBT Systems explains who’s excluded if you stop hosting virtual conferences. Association Briefings explains how podcasts benefit associations and their audiences, provides tips for starting an association podcast , and reviews the planning process and issues to consider before you dive in. Hear the latest tips on how to be prepared.

Colorado 39

Colorado Recruiting Recruitment Survey 39

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

NOVEMBER 10, 2017

The latest research, brought to you by WBT Systems, about the aging workforce, the looming workforce gap, and retirement plans of Boomers is quite surprising. Bring your specific digital marketing challenges, questions or current work to get expert feedback and guidance. 10 CAE credits. More info/register. Tue 11/14 at 2 p.m.

DC 150

DC Washington Tools Education 150

Aptify

DECEMBER 6, 2017

You take this player for granted as long as they assist your marketing efforts. This silent supporter is your association management system (AMS), the hub of your association’s data. A content marketing strategy guides your decisions about the type of content you’ll provide to your different audiences.

Marketing 56

Marketing Software Content Process 56

Reid All About it

MAY 27, 2022

Most course (and conference) evaluations are pretty useless, says WBT Systems, because they measure how a learner felt about the course, not whether the course was effective. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. Staffing issues.

Arlington 39

Arlington Revenue Content Team 39

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MAY 20, 2022

In an intentionally contrarian mood, WBT Systems is causing trouble by wondering how much value keynote speakers bring to conferences and attendees. I’ll share tips on how to utilize your network to benefit you. No slides, no long lectures, just facts, tips, and tricks to help you take your events and business to the next level.

Arlington 41

Arlington Project DC Technology 41

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JULY 14, 2023

WBT Systems explains how professional learning plans benefit both your association and members and how to get them going. Hear insights, best practices, and actionable tips to breathe new life into your chapter events. You’re more likely to go to the gym if you’re following a workout plan designed by a trainer, right? 1 CAE credit.

Education 39

Education Price Tools Technology 39

Membership Marketing

MARCH 8, 2012

And give your remarks on email marketing book. Unleash the Power of Market Testing in your Membership Recruitment. Know the Numbers on Membership Marketing. Know the Numbers on Membership Marketing. Eight Tips for Successful Membership Marketing. Membership Marketing Formulas. (4).

Social Media 40

Social Media Marketing Price Survey 40

WBT Systems

JULY 25, 2017

Who’s opened your email newsletter and clicked on links to content? You may need the assistance of marketing automation or email marketing software to identify these members. Recruit technology tutors to provide one-on-one tutorials to fellow members at association events. Digital skills.

LMS 218

LMS Mooc Course Education 218

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APRIL 23, 2021

WBT Systems suggests eleven areas probably in need of decluttering in your association, your work life, and your mind. From modernizing your sales and marketing tools, to launching a new learning management system, to bolstering your events team — and much more — learn how you don’t always need permanent staff to achieve permanent results.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

NOVEMBER 9, 2018

WBT Systems explains how they work, how they benefit your association and members, and how to get them going. But most will agree that recruitment and retention feels tougher now than ever before. Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent. 1 CAE credit. More info/register. Host: Meetings Today.

Chicago 174

Chicago DC Washington Software 174

EventMobi: Association Events

JUNE 21, 2023

Find out how an all-in-one event management system can help you build and manage in-person, hybrid, and virtual events with ease. Segmented email marketing: Send branded, personalized emails to everyone involved in your event, segmenting by language, registration status, payments status, and other key data!

Software 130

Software Price Review Event Planning 130

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

And one of the best ways to take your recruiting efforts on the road is with a networking mixer. To encourage your current loyal members to participate, offer an incentive for those who send you successful new recruits. Another kind of recruitment event you can host is a bring-a-friend meeting. Ask members for recruitment ideas.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

OCTOBER 10, 2023

This will give you an insight into market standards and help you set competitive rates that cater to both your nonprofit’s financial needs and your members’ capacity to pay. A tiered membership system allows members to easily understand their membership dues and benefits, so they can choose the tier that fits their needs.

Software 52

Software Membership Management Newsletter Revenue 52

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SEPTEMBER 9, 2022

Inspired and informed by a session at ASAE Annual, WBT Systems describes a product development cycle you can use for educational programs. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today. 1 CAE credit.

Education 41

Education Project LMS Technology 41

Reid All About it

NOVEMBER 2, 2018

He explains why you must start with business requirements and how they differ from system requirements. WBT Systems provides advice for getting your board’s approval (and budget) to develop online learning programs. Presenter: Mike Dietrich, Senior Director for Platform Marketing, Cvent. It all makes sense now. 1 CAE credit.

Chicago 38

Chicago DC Tools Content 38

Reid All About it

APRIL 14, 2017

Marketing automation is not just a buzz word for an updated approach to email marketing. Host: C Systems. Learn where SSO can be a successful part of your security strategy, the pros and cons, the available SSO products, tips on training staff on SSO, and the costs. More info/register. More info/register.

Content 150

Content Chicago Marketing DC 150

Reid All About it

SEPTEMBER 10, 2021

WBT Systems took him up on the challenge and focused on how an association’s learning business might help shape their industry’s future. 8 tips for facilitating nonprofit hybrid meetings. Hear great tactics and tips designed to help you run ahead of the pack. Volunteer development. Let the bingeing commence! Quick hits.

Strategy 195

Strategy Content Education Tips 195