MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. So, email marketing should be one pillar of your membership marketing plan.

Marketing 98

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Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations. The Top 3 Ways Associations Recruit New Members.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

MemberClicks

DECEMBER 13, 2022

After all, you spend SO much time trying to put those emails together. Great email copy can make a difference. Quick overview: What is email copy? Email copy refers to the writing within an email. Email copy is more of a marketing term used for purpose-driven emails. Now don’t panic.

Tips 92

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MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? Referral marketing statistics that will blow your mind. Growing your organization is no easy feat. that’s great.

How To 52

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EventMobi: Association Events

SEPTEMBER 28, 2023

Members can refer to these membership lists when seeking to connect with others within the same organization or community, and it can also be used by those outside your organization to find a professional or contact for other reasons (jobs, events, etc.). WildApricot also offers some other features like email marketing.

Directory 147

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Membersuite

MARCH 19, 2021

Membership Software, Association Management System, Association Management Software – regardless of how you refer to it, let’s face it – the pain is real. You also end up with data silos, which result in poor reporting and impossible data analytics. We feel for those of you who have to deal with it.

System 106

System Software Process LMS 106

Higher Logic

APRIL 24, 2018

Analytics – Your tracking tools should lead to dashboards and reports showing the variety of opportunities you have, how well they’re performing, and the real-dollar ROI of your programs. Then promote your program via email marketing to increase participation. Event Planning and Hosting.

Tools 225

Tools Software Review Newsletter 225

GrowthZone

NOVEMBER 23, 2020

This type of platform is referred to as software as a service (SaaS). Analytics and reporting. Financial reporting. Email marketing. Email marketing. Robust reporting and analytics. Email marketing. G2 Grid® for Association Management Software. . Document management. Fundraising.

Membership Management 78

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GrowthZone

JULY 24, 2018

This is referred to as software as a service (SaaS). Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Features include: Sales and pipeline management, QuickBooks integration, event management, email automation, and built-in reports.

Software 84

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Reid All About it

JULY 28, 2017

WBT Systems takes a look at the recent findings of a Pew Research Center report on the digital readiness gap. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Find out how your email processes stack up to your peers. 1 CAE credit.

Chicago 150

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Association Adviser

JANUARY 18, 2019

This email automation can unburden your staff of the tedious task of chasing down renewals, because your software is doing the work of automatically determining who is due and when, and sending out customizable emails on a personalized timeline for each member. Analyze and report cross-tabulated data.

Software 64

Software Association Management System Tools 64

Freestone

APRIL 11, 2024

Reference aged content Highlight how an older case study may have managed to help keep your organization agile and relevant throughout the years. By grouping similar content on websites and within emails, offers you greater usage of pre-existing content. Try these strategies to promote your repurposed learning content: 1.

Content 77

Content Revenue How To Social Media 77

Reid All About it

JULY 16, 2021

Suddenly, I see references to it in different places. The Future of Events: A Sneak Peek Into An Exclusive Industry Report. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Usability testing. Sometimes a topic starts to regularly pop up in my life. More info/register.

Revenue 195

Revenue Video Strategy Industry 195

MemberClicks

MAY 17, 2022

For example, since your email marketing platform integrates with your membership database, you can automate email messages to the existing audiences in your database. The majority of surveyed organizations reported offering a grace period of 2-3 months. Email Marketing. Talk about a time-saver!

System 52

System Association Management Directory Software 52

Reid All About it

APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. – How to Personalize 5 Must-Have Email Templates. Association performance and priorities.

Education 354

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Achieve

JANUARY 27, 2023

Email marketing. To supplement your digital marketing, consider sending out information about your recurring giving program on print materials and mail them to your donors. Some may prefer having a hard copy to reference as they think about whether or not to participate. Adjust your strategy over time. 

Software 52

Software Tools Strategy Marketing 52

GrowthZone

NOVEMBER 8, 2022

Processing reports and billing is easy and a time saver which equals money saved. Also, the reports are tools that give us information to use when planning for the future. We are no longer embarrassed to refer members and community to our website!” Reports are easy to produce and accurate. But what is it?

Process 78

Process Directory Software Revenue 78

ISAE

APRIL 4, 2024

We recommend structuring your strategy into a stewardship matrix that lays out your segments and outreach cadences in an easy-to-reference way. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

Examples 40

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Freestone

APRIL 11, 2024

Reference aged content Highlight how an older case study may have managed to help keep your organization agile and relevant throughout the years. By grouping similar content on websites and within emails, offers you greater usage of pre-existing content. Try these strategies to promote your repurposed learning content: 1.

Content 52

Content Revenue How To Social Media 52

Fonteva

DECEMBER 19, 2019

The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities. Email marketing. Email marketing. Live events. Learning opportunities. Conclusion.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Fonteva

NOVEMBER 10, 2021

Every decision you make throughout the marketing process should be in reference to your primary goals. Knowing who your audience is is essential for a successful event marketing campaign. Who they are will define what kind of marketing content you generate and on what platforms your efforts are concentrated.

Marketing 52

Marketing How To Discount Content 52

Expo Logic

NOVEMBER 30, 2018

Marketing Automation – Send email messages to your target audience to increase registrations and sales. Automate your promotions based on attendee behavior such as abondoned cart notifications and refer friend prompts.

Learning Management System 37

Learning Management System LMS Report Content 37

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

MAY 13, 2022

You’ll be able to engage with members on a more personal level and reference their specific membership history in your communications with them. Email Marketing. Finally, having access to detailed, accurate reports is a critical component of creating a data-driven strategy for your organization.

Software 52

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Association Briefings

OCTOBER 19, 2020

Exclusive access to industry benchmarking reports. Provide email addresses, phone numbers, and (if you have the functionality) a call to action to “chat.” Most likely, your new member will probably hold on to this initial email for future reference. Take advantage of some of our key member benefits, such as: 1.

Examples 52

Examples Course Newsletter Social Media 52

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. We also prominently displayed IFPUG’s online store, referred to as the Learning Center , where paid educational products are available for purchase.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Association Adviser

FEBRUARY 13, 2014

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Chief Marketing Officers (CMOs) are accountable to the bottom line and must report Return on Investment (ROI) for marketing efforts.

Marketing 60

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Association Adviser

NOVEMBER 13, 2017

Back in the day, an association management software system (AMS) focused on the basics of helping an association manage its membership data – things like contact records, member types, member applications, accounting and reports. The result is a product that can typically work out of the box, with no customizations.

Software 61

Software Association Software Certificate Association Management 61

MemberClicks

JANUARY 6, 2022

However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. Create a targeted campaign to re-engaged these once-active members with email marketing, direct mailers, and/or phone calls. Partner with similar organizations. Put up flyers.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

However, according to a recent Wild Apricot report , 68% of organizations have trouble with bolstering their membership numbers. Create a targeted campaign to re-engaged these once-active members with email marketing, direct mailers, and/or phone calls. Partner with similar organizations. Put up flyers.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Fonteva

AUGUST 15, 2019

You can expand your platform to include: Member registration capabilities Cloud-based member database Website builder Email marketing options Online store Online event registration Online payment and donation processing. The best benefit of a platform solution is that all your data will be truly centralized in a database.

Association Software 40

Association Software Software Tools System 40

Slice-Works

FEBRUARY 20, 2014

Your email marketing system should offer data on most frequent day and time messages are opened. Your web analytics, email marketing system, and transactional customer database can provide a wealth of trend data and particularly if you analyze data by persona. Cross-Marketing. Timing is Everything.

Content 28

Content How To Email Marketing Strategy 28

Beth Kanter

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” This is called the hybrid model – although it has to be silo free for it work. Internet Director. Web Producer.

How To 28

How To Sample Social Media Case Study 28

Reid All About it

SEPTEMBER 9, 2022

You aren’t sure who to ask for references. Battle for the Inbox: How to Boost Email Engagement, Outplay Competitors, and Earn More Revenue in Q4. Email marketing has never been more difficult than it is today. Laura Weiss, Tax & Economic Policy Reporter, CQ and Roll Call. You second guess your qualifications.

Education 41

Education Project LMS Technology 41