Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Quick hits Follow these tips to counteract ten major survey response biases and improve your survey data. I followed advice in this recipe and this one too. . –

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. State of the association industry. Learning business. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

DECEMBER 8, 2023

People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

AUGUST 4, 2023

Their tip sheet goes through the steps of defining your purpose, identifying your target audience, getting input and developing the copy. The Endocrine Society and Matchbox Virtual Media announced a joint venture to design and deliver online experiences that will drive innovation in the medical, healthcare and scientific industries.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

AUGUST 11, 2023

I’ve always been an advocate of well-designed, interactive virtual events because many people don’t have the time or money to attend in-person events. On the expo floor, at industry partner parties, and in restaurants, what a joy it was to be amidst my community. But there’s no replacement for conferences. Leadership pipeline.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Event safety. During the last one, they introduced their event safety playbook full of tips and resources.

St. Louis 341

St. Louis Technology Strategy Conference 341

Fonteva

FEBRUARY 9, 2021

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. That’s why our first tip will be investing in a key management solution. Email marketing and communication.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Reid All About it

NOVEMBER 3, 2023

The weekly list of free educational events and resources for the association community… Looking for additional work. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. More info/register.

Tools 272

Tools Strategy Revenue Technology 272

Association Success

JANUARY 14, 2020

Here are their tips: Sweat the small stuff. You are more of an expert on many topics than you may think, and can offer up small chunks of time to prove your value to your industry and your organization,” says Pam Rosenberg , CAE, the Director of Education and Certification at the American Society of Plumbing Engineers.

Tips 107

Tips Committee Course Recruiting 107

NXUnite

NOVEMBER 21, 2023

While some recommend that nonprofits outsource specialized work, such as leveraging a marketing agency to take charge of creating collateral, not all organizations have the budget to do so. Many posts may cover surface-level topics such as fundraising , but may not dive more deeply into actionable tips your organization can take today.

Resources 130

Resources Education Cost Conference 130

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

APRIL 21, 2023

Meagan Loyst, founder of Gen Z VCs—“a global collective of 22,000+ Gen Z VCs, founders, angel investors, operators and aspiring VCs,” so, yeah, cred—writes about the amazing success of paid membership communities with Gen Z audiences in nearly every industry. Membership marketing. Mentoring program. Change readiness. to 3:30 p.m.

Education 195

Education Committee Recruiting Recruitment 195

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library.

Software 130

Software Discount Tools Resources 130

Reid All About it

MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems. 1 CAE credit.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

MemberClicks

SEPTEMBER 27, 2023

Streamline your form by including: The most relevant information first such as cost, date, time, and location An event summary that’s less than 140 characters White space to increase readability Event photo and/or a quick and engaging video. Here are the elements of an effective registration form: Simple format.

Tools 52

Tools Tips How To Software 52

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations. Member recruitment. Frankly, we’re smarter about it now. Audience avatar. 1 CAE credit. More info/register. 1 CMP credit.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Membership pro tip: offer bite-size engagement to new members. Membership survey. Quick hits.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

JUNE 19, 2020

In this summit, executives of leading business, retail, hospitality, and tourism associations share the challenges their industries have faced in the process of closing down and re-opening of businesses globally, and how their associations evolved to respond to changing market needs. Making Video for Virtual Events.

Video 221

Video Conference Revenue Industry 221

Reid All About it

MARCH 24, 2023

Data-informed event planning. MemberSuite cautions associations against using pre-pandemic data to plan events. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Association staff retention. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

APRIL 9, 2021

Event Farm is hosting a series of virtual events on pandemic compliance and safety at in-person events. The first session addressed six event safety factors to consider from the public health and event planning perspectives. Virtual Events Institute ). Host: Virtual Events Institute.

San Diego 370

San Diego Revenue Strategy Content 370

Reid All About it

JUNE 16, 2023

I’d bet every industry has seen a growing number of podcasts like ours has, maybe even the industry your association serves. Event planning. Is your event planning to-do list still up to snuff? Event marketing. No organization, regardless of size or industry, is immune. 1 CAE credit.

Project 195

Project Tools Revenue Metro 195

Achieve

MARCH 1, 2024

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. While your audience probably receives marketing materials and updates from your organization, these communications aren’t always the most effective at fostering close relationships. Connect with your audience in a new way.

Event Planning 52

Event Planning Software United States Maine 52

Reid All About it

MAY 26, 2023

educational system—”still designed for an Industrial Revolution-era world,” not an AI-empowered one. As representatives for the industries and professions they represent, associations (volunteer leaders, members and staff) should put the Power of A to work. Host: Black In Events Network Thu 6/1 at 1 p.m. 1 CAE credit.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Event apps. You’d think every attendee would use your event app, but that’s not always the case. However, their event experience—and your sponsors’ satisfaction—would improve if they did. 1 CMP credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. They pulled these recommendations from a report by the Council for Adult and Experiential Learning.

Revenue 205

Revenue Content Chicago Leadership 205

Expo Logic

DECEMBER 27, 2019

As an event manager, it's up to you to curate an easy check-in process, one that ideally makes guests forget the more tedious logistics of attending a conference, camp or community event. Set that knockout, make-or-break first impression with these on-site registration tips and best practices.

Process 36

Process Tips Software Event Planning 36

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

MemberClicks

FEBRUARY 28, 2024

Assemble your team Singlehandedly planning a conference is nearly impossible, so you will be putting together groups of people who can help make your event unforgettable. You will most likely need a team that consists of the following groups: Communications and marketing. Even internal events need to be promoted.

Conference 52

Conference Event Planning Social Media Cost 52

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Everything that goes into a learning business needs to be supported by staff, technology, and the external market. Virtual event planning. Environmental Scan.

LMS 172

LMS Course Price Team 172

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors. Host: Cvent.

Puerto Rico 370

Puerto Rico Montana Revenue Strategy 370

Reid All About it

SEPTEMBER 25, 2020

He describes what attendees are truly seeking from an event—and it’s not a passive session-watching experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Sven Boelhouwer, Freelance Event Professional, No Desk. Marketing Manager, Aptify.

Case Study 285

Case Study Content Montana Price 285

Reid All About it

NOVEMBER 19, 2021

Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. Jodi Harris, Content Marketing Institute ). Seven predictions about the future of events from Marco Giberti, author of Reinventing Live: The Always-On Future of Events. Quick hits.

Revenue 195

Revenue Technology Conference Education 195

Reid All About it

OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. All events are at Eastern Daylight Time and online unless otherwise noted. The gig economy is alive and well in the meetings industry, but what does it take to be an event freelancer? CMP credit.

Revenue 195

Revenue Survey Leadership Education 195

MemberClicks

APRIL 29, 2024

A strategic engagement plan serves to focus planners on specific elements of an event and how to maximize engagement and the overall experience of each. There are certain proven steps that can be taken to ensure a more successful event through engagement. Some, however, may be less outgoing than others.

Software 52

Software Social Media Survey Technology 52