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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Scholarly events data.

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40 Effective Virtual Event Sponsorship Ideas for 2024

MemberClicks

Virtual events are more relevant than ever. According to a recent Linkedin survey , 79% of event organizers state that virtual events have spurred new opportunities for their organization, while 66% state that they’ve seen a boost in ROI in comparison to physical events. What is virtual event sponsorship?

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Insights your association management software can provide your board of directors

Nimble AMS

Depending on the committee’s findings, the report may request funds for a list of proposed activities. . A board report also works to outline potential risks for board members, sometimes creating a full risk assessment for review or opting to put a committee in charge and letting the board vote on proposed actions.

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4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

However, once your event concludes, you realize that you could benefit from retaining your corporate partner’s support for future events and campaigns. You met your fundraising goals, your donors had an amazing time, and your corporate partner got great visibility and a much-needed boost in their philanthropic reputation.

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4 Online Fundraising Campaign Ideas to Boost Your Reach

NXUnite

Pair your campaign with exciting events: Consider hosting your peer-to-peer fundraiser alongside an event to increase engagement, such as a walk-a-thon , an online silent auction, or a livestreamed panel with members of your team who can discuss your cause in detail. 

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Creating an Association Business Model for High-Value Corporate Sponsorships

AssociationChat

From the vantage point of companies, sponsorship fees are almost always a marketing expense …. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Can Associations Perform Like Marketing Agencies?