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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Insights your association management software can provide your board of directors

Nimble AMS

Depending on the committee’s findings, the report may request funds for a list of proposed activities. . A board report also works to outline potential risks for board members, sometimes creating a full risk assessment for review or opting to put a committee in charge and letting the board vote on proposed actions.

Software 126
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Creating an Association Business Model for High-Value Corporate Sponsorships

AssociationChat

From the vantage point of companies, sponsorship fees are almost always a marketing expense …. According to “Association Economic Outlook Report” from Marketing General Incorporated, half of associations surveyed lack the revenue and personnel to develop programs for members. Can Associations Perform Like Marketing Agencies?

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4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

Relevant marketing metrics for your corporate sponsor , such as how many people viewed and engaged with a social media post on your account that shouted out your partner or how many views your event landing page received, which features your sponsor’s logo and an overview of their services. This could include free merchandise or gift baskets.

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4 Online Fundraising Campaign Ideas to Boost Your Reach

NXUnite

Create a corporate sponsorship proposal: Create a letter that pitches a partnership, outlines what type of support you’re seeking (such as matching at a 1:1 or 2:1 ratio), and when you hope to host a matching gift campaign. The post 4 Online Fundraising Campaign Ideas to Boost Your Reach appeared first on NXUnite by Nexus Marketing.

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Why engagement should be your association’s primary goal

Association Success

The Open Garden model proposes a shift away from focusing exclusively on attracting and retaining members. Smart associations use digital marketing tactics to drive engagement. . For example, you could: Publish a weekly newsletter featuring educational tips and insights. Host a podcast featuring experts within your organization.

Proposal 158
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How to Ensure Your AMS Reports Include The Right Data

Membersuite

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Does its proposed use align with the association’s goals and strategy? Reports provide the information you and your colleagues need to better understand your members, customers, and prospects. Siloed data is of no use.

Report 175