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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

Member engagement refers to the active efforts an organization makes to connect and foster relationships with their members. Engaging members with ticketed events can bring in event revenue (as well as other streams!) What is Member Engagement? The solution? Implementing proactive member engagement strategies!

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7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

When You Need a Good Customer Reference. Maintaining strong customer references for your sales team is a big undertaking — you have to keep customers happy, keep them educated on your product, and stay current with their success as well as how they are using your solution. When You Hold a Customer or Industry Event.

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4 Online Fundraising Campaign Ideas to Boost Your Reach

NXUnite

Pair your campaign with exciting events: Consider hosting your peer-to-peer fundraiser alongside an event to increase engagement, such as a walk-a-thon , an online silent auction, or a livestreamed panel with members of your team who can discuss your cause in detail. 

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) A medical society's email communication may not be the proper arena for a very casual use of hipster slang (unless the society is trying to recruit or retain hipsters, of course). Tip #7: Personalize It.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs.

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How to Create a Member Referral Program

MemberClicks

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. A referral program is one of the best ways to recruit new members. A member who is referred has a lifetime value that is 16% higher than a non-referred member. Promote it.

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Association Brain Food Weekly: 7.16.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Suddenly, I see references to it in different places. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Online education revenue. Usability testing.

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