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Preparing Your Association for AI

Association Analytics

As such, some organizations have already jumped on the bandwagon and are quickly adapting, while others are hesitating to embrace the potential of this technology. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails.

San Diego 317
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Under the leadership of Carole Baskin, it has grown from a humble 4,208 visitors in 1998 to more than 30,000 visitors last year. Your marketing director didn’t. Carole Baskin in Tampa, Florida, has 100 times more views than WWF. “

Strategy 100
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Association Brain Food Weekly: 2.5.21

Reid All About it

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Fri 2/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI.

San Diego 370
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Better Because You Were There

Velvet Chainsaw

Work closely with your local chapter or Destination Marketing Organization to identify two or three local worthy causes that you’d like to help. This was shortly after the killings of Trayvon Martin in Sanford, Florida, in 2012, and Michael Brown in Ferguson, Missouri, in 2014. Here are some suggestions. Choose Your Charity.

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Time to get in the game. There’s a game being played?

YourMembership

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. Case in point is the Florida Bar Association. Job boards have never been a part of their strategic initiatives.

Florida 150
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Associations Respond to Hurricane Harvey

Spark Consulting

With Houston and Louisiana still drying – and digging – out and Hurricane Irma about to strike Florida, I wanted to summarize some good practices that have emerged. Suppressing Marketing Campaigns. While this is not something every organization can afford to do, I would encourage you to think big. Dues Relief.

Louisiana 186
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Making the case for chapters

Mariner Management

Share demographic data, Recognizing that there is no one size fits all, Adding content and training to chapter leadership. Here are some next steps to consider in 2021: Ramp up leadership development. Build chapter into the organizations’ education strategy. Build those skills around being a leader who embraces diversity.

Tampa 62