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Preparing Your Association for AI

Association Analytics

As such, some organizations have already jumped on the bandwagon and are quickly adapting, while others are hesitating to embrace the potential of this technology. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails.

San Diego 317
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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Buyer’s guides are also a popular way to increase non-dues revenue.

Revenue 150
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3 South Florida Nonprofits Sucessfully Fundraising Amid COVID-19

Achieve

If you stop your fundraising efforts what will that mean for your organization in the long term? Will less revenue in 2020 impact your plans for 2021? Tip: Right now really might not be the right time for some organizations to fundraise. Highlight your organizations “why”. . Will certain programs need to be scaled back?

Florida 52
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. For example, when a young person Googles “zoo college” the top organic search result is ZooCollege.com, which Baskin uses to educate the public and perhaps, create a pipeline for her unpaid volunteer program.

Strategy 100
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Associations Respond to Hurricane Harvey

Spark Consulting

With Houston and Louisiana still drying – and digging – out and Hurricane Irma about to strike Florida, I wanted to summarize some good practices that have emerged. Suppressing Marketing Campaigns. While this is not something every organization can afford to do, I would encourage you to think big. Dues Relief.

Louisiana 186
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Association Brain Food Weekly: 2.5.21

Reid All About it

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Fri 2/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future.

San Diego 370
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Time to get in the game. There’s a game being played?

YourMembership

The group attending the webinar consisted of 34 percent executive level leaders, and 66 percent department managers within their organizations. I wonder if they are focused on the mechanics of a job board rather than the value it provides to members, prospects, and their organizations as a whole?

Florida 150