Association Adviser

DECEMBER 20, 2017

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. We think our industry benefits from branding through in-person contact. Wendy Kavanagh, Georgia Society of Association Executives.

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Association Adviser

JUNE 5, 2017

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. From the Corner Office: Jeff Wilson, Associated General Contractors of America.

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Association Adviser

JUNE 29, 2016

Mentoring programs can be worthwhile experiences for both industry up-and-comers and seasoned veterans. Recruiting. For more about the power of mentoring, see our Corner Office profile of Mike Dunham, CEO of the Georgia chapter of the Associated General Contractors. Stage 4: Recruiting. Getting ready. Evaluation.

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Association Adviser

SEPTEMBER 24, 2013

Ironically, while the tough economy has caused many companies to stop reimbursing employees for their association dues, it has created a job market in which employees are taking charge of their own career advancement. For instance, what does a construction industry CFO or controller really do on a day-to-day basis? ” asked Henry.

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Association Adviser

SEPTEMBER 21, 2016

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. Fewer associations serving as voice of industry or source of legislative, regulatory news.

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The Membership Blog

JUNE 13, 2011

At a recent meeting of the Georgia Society of Association Executives (GSAE) I attended a break-out session on membership communications. 3) Maintaining our position as the number 1 resource in the industry or profession for our members. The networking advantage – exclusive (members-only) access to industry leaders and peers.

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Reid All About it

MAY 1, 2020

America’s artisan cheese industry is struggling to survive without restaurants. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. CAE, Senior Vice President of Industry Relations, McKinley Advisors. Hilliard, PhD, Esq, CMP, Attorney, Professor, Speaker, College of Coastal Georgia. Anne Saxelby, Eater ). “My

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Association Adviser

APRIL 16, 2013

How often do hear comments like these around the office or at industry gatherings? Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Tino Martella, Technology Association of Georgia. Hank Berkowitz, Editor-in-Chief.

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Reid All About it

SEPTEMBER 9, 2022

Presenter: Brianne Wheeler, Director, Marketing, PropFuel. You get notified about an industry award. We are here to demystify industry awards in the association community and give you a roadmap for receiving recognition. Email marketing has never been more difficult than it is today. Host: American Marketing Association.

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Association Adviser

JUNE 18, 2013

Prior industry experience is not as important as having a deep understanding of your industry’s key issues, key players and technical experts. Thanks to CAE and the nine domain areas it includes, “for example, I have a journalism and marketing background, and my first job was as a communications specialist in an association.

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Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter. Naylor’s Gardner agreed.

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