Reid All About it

APRIL 28, 2017

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. Check out this post about creating a chat strategy for your organization.

Utah 150

Utah Georgia Project Chicago 150

Reid All About it

MAY 1, 2020

I’ll be happy to feature it as long as it’s not too product-centric. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. Monetizing Virtual Events: Building Sponsorship Strategies.

North Carolina 273

North Carolina Revenue Strategy Education 273

Associations Now

DECEMBER 22, 2016

The Southeast Regional Fruit & Vegetable Conference will take place in Savannah, Georgia, during the first week of January. Associations: Georgia Fruit & Vegetable Growers Association and the South Carolina Peach Council. Associations: Georgia Fruit & Vegetable Growers Association and the South Carolina Peach Council.

South Carolina 40

South Carolina Georgia Conference Education 40

Reid All About it

SEPTEMBER 25, 2020

At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Norwegian outdoor living concept ‘friluftsliv’ could be a valuable pandemic coping strategy. I’ll be happy to feature it as long as it’s not too product-centric. Marketing Manager, Aptify.

Case Study 285

Case Study Content Montana Price 285

Association Adviser

APRIL 15, 2014

Deciding whether to contain costs, invest—or both—in legacy products in the age of digital. Georgia Society of Association Executives Annual Conference. ASAE 2014 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

millennials 60

millennials Georgia Florida Directory 60

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. I’ll be happy to feature it as long as it’s not too product-centric. Hear about some creative, persuasive, and (maybe) some Machiavellian strategies.

DC 79

DC Washington LMS Social Media 79

.orgCommunity

NOVEMBER 25, 2019

Teachers look forward to their Professional Development Day because they’ll learn about new instructional strategies and acquire new skills. Or, if competition is a factor, you could group members from non-competing markets into circles, for example, one member each from Oregon, Utah, Iowa, Texas, Ohio, Georgia, Maine, and Hawaii.

Hawaii 52

Hawaii Iowa Utah Oregon 52

.orgCommunity

NOVEMBER 29, 0002

Teachers look forward to their Professional Development Day because they’ll learn about new instructional strategies and acquire new skills. Or, if competition is a factor, you could group members from non-competing markets into circles, for example, one member each from Oregon, Utah, Iowa, Texas, Ohio, Georgia, Maine, and Hawaii.

Hawaii 40

Hawaii Iowa Utah Oregon 40

Association Adviser

MARCH 18, 2014

education—organic production—Friday sessions). Stay tuned for more on marketing below. Marketing your mobile event app: Start early and actively. Integrate your other strategies. for almost three years now, working in communications and marketing for several client associations.

Georgia 60

Georgia Revenue Conference Technology 60

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. As Bill Anderson, president of the Associated Builders and Contractors of Georgia (ABC GA) explained, “You’ve got to put your ego aside.

Revenue 60

Revenue Georgia Price Newsletter 60

Reid All About it

SEPTEMBER 9, 2022

Product development. Inspired and informed by a session at ASAE Annual, WBT Systems describes a product development cycle you can use for educational programs. I’ll be happy to feature it as long as it’s not too product-centric. Presenter: Brianne Wheeler, Director, Marketing, PropFuel. More info/register. CAE credits.

Education 41

Education Project LMS Technology 41

Association Adviser

MARCH 19, 2013

At the Louisiana Society of Association Executives Annual Convention in February, I found myself sitting in on a session called, “How to Recruit More Members Using Relational Membership Marketing Strategies.” She said that the consultant found “we had a great product that we weren’t telling anyone about.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Association Adviser

JUNE 5, 2017

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. From the Corner Office: Jeff Wilson, Associated General Contractors of America.

America 61

America Team Puerto Rico Discount 61

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter. Naylor’s Gardner agreed.

Technology 60

Technology Video Social Media Georgia 60

Association Adviser

JUNE 30, 2016

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines.

Tennessee 60

Tennessee Class Georgia Certificate 60

Association Adviser

OCTOBER 18, 2013

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. “One of the biggest mistakes associations make is asking for too much too often,” according to Gabriel Eckert , executive director of the Building Owners and Managers Association of Georgia (BOMA).

Revenue 60

Revenue Sample Education Georgia 60

ChatterBachs

JANUARY 4, 2011

As many of you know, the priority of engaging and connecting is a big one for me- a soapbox- if you will, and I don’t understand those who simply look at social media as a way to promote their agenda, products, and/or services. bkmcae - Ben Martin; Richmond, Virginia; Product mgr for MemberFuse & RealWeb by NFi Studios.

Los Angeles 28

Los Angeles South Carolina Virginia Idaho 28

Beth Kanter

DECEMBER 4, 2012

And over the years, many other communities and states have copied the idea – for example Georgia Gives Back Day. To get there, we employed a number of strategies, but chief among them was social media. And, there were many offline events and printed marketing/communication materials that contributed to the turnout.

Minnesota 28

Minnesota Social Media Video Georgia 28