Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay. The results are in.

Report 149

Report Marketing Survey Resources 149

Association Analytics

NOVEMBER 16, 2021

What’s the difference between analytics and reporting? To help answer these questions, we’ve laid out some helpful tips on how to get started and where to go from there. First: Reporting vs. Analytics. Reports share information on what has already happened in your business in an organized, straightforward format.

How To 169

How To Report Examples Tips 169

NXUnite

FEBRUARY 15, 2024

According to an Independent Sector report , 48.5% Your staff members need to leverage various tools and work as a team to fulfill your nonprofit’s purpose, whether they’re providing services to beneficiaries or putting together reports to inform your strategic planning efforts.

How To 130

How To Class Resources Course 130

WBT Systems

MAY 10, 2018

How can your organization expand online learning reach? Learn from successful corporate market strategies! In this dynamic one-hour roundtable, panelists will share valuable lessons learned, along with advice about how to: Build a viable business model for bulk sales. Develop effective pricing and marketing strategies.

Strategy 150

Strategy Marketing How To LMS 150

Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Some associations have saved hundreds of hours on report creation per year.

How To 169

How To Case Study Cost Revenue 169

MatrixG

MARCH 25, 2024

We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake. Where are the friction points? Keep tweaking.

Revenue 105

Revenue Cost How To System 105

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 80

Content Revenue How To Social Media 80

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report!

Directory 147

Directory Organization How To Kansas City 147

Associations Now

OCTOBER 10, 2023

A new Higher Logic report found that organizations have seen a decrease in the number of active contributors in their online communities since the pandemic. Wenger shared how understanding members who use online communities and investing in the platform can help associations prioritize and drive the success of their online communities.

Report 102

Report Strategy Member Engagement Content 102

Reid All About it

APRIL 26, 2024

The survey results will give association staff and volunteer leaders a deeper understanding of how to strengthen board effectiveness for the long term. The outlook for associations, as described in Marketing General Inc.’s s 2024 Association Economic Outlook Report , is optimistic. Content marketing. Volunteers.

Content 222

Content Survey Education Strategy 222

Wild Apricot

JUNE 13, 2012

Here's a look at the 2012 Membership Marketing Benchmarking Report from MGI, as well as a reminder about our upcoming Membership Renewal Survey results and "How to" guide on membership renewal.

Report 150

Report Marketing Survey How To 150

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Here’s how to organize and execute your campaign in 9 simple steps! Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Membersuite

FEBRUARY 21, 2023

Your member engagement strategy should tell members how membership can improve their lives and how to start taking advantage of their benefits. Perpetual membership marketing. Your marketing work never really ends. Per Marketing General Inc.’s Run regular reports to identify incomplete records and bad emails.

How To 106

How To Newsletter Member Engagement Review 106

Association Analytics

JANUARY 17, 2024

Learn how to identify key metrics to measure the progress of your strategic goals and use a snapshot dashboard to view all your KPIs in one place.

Report 169

Report How To Member Engagement Resources 169

EventMobi: Association Events

SEPTEMBER 29, 2023

and how to track attendance at an event using software. Precise attendance data can offer them insights into their marketing reach. Remarketing and nurturing Personalized marketing becomes a reality with precise data. The market brims with options, but the right fit should be user-friendly, scalable, and offer robust analytics.

How To 130

How To Software Cost Tools 130

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. Such is the way with virtual event marketing. Why Bother?

Marketing 52

Marketing How To Discount Content 52

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

EventMobi: Association Events

SEPTEMBER 13, 2023

So how do you improve your member experience? In this post we’ll explore: Why member experience matters What makes a great membership experience How to improve member experience How event management software helps deliver better a member experience What is Member Experience? Making your brand stand out. Accessible.

Member Experience 130

Member Experience Tips How To Software 130

Associations Now

JUNE 11, 2023

Hence the conversations around developing emerging leaders, and increasing investment in it: A recent report from Future Market Insights, for instance, found that the investments in leadership-development programs will increase nearly 6 percent annually across the next decade. So what will that look like to be successful?

How To 78

How To Leadership Report Communications 78

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. These digital marketing skills are necessary for today’s high-tech environment,” according to the report.

Report 83

Report Marketing Survey Tools 83

Wild Apricot

DECEMBER 21, 2017

Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization.

How To 362

How To Process Tools Team 362

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

YourMembership

JULY 18, 2019

Learn how to enhance and elevate the event experience for your members. In fact, in the Community Brands benchmark report on small staff associations, 83 percent of respondents said that events. The post How to turn your members events into great member experiences appeared first on YourMembership.

Member Experience 218

Member Experience How To Revenue Conference 218

Higher Logic

JULY 27, 2017

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. You just have to know where to look. Page Views.

Content 136

Content Marketing How To Library 136

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Association Success

OCTOBER 8, 2020

Have you ever wondered how to get those coveted “As Seen On” logos for major publications and shows? Well, I’m going to tell you to get that kind of publicity without having to hire a PR consultant or marketing agency. Network with reporters. You usually don’t need to learn SEO or any crazy marketing.

How To 148

How To Social Media Content Cost 148

Higher Logic

OCTOBER 18, 2017

Most associations already use segments for data and communication, usually in external marketing and member acquisition. Each of these segments would receive different marketing messages based on their needs. How to Collect Data on Segments. One such group or segment might be students and another might be young professionals.

Report 205

Report Committee Software Association Software 205

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 256

Revenue Price Denver Tools 256

Nimble AMS

MAY 17, 2022

So, how can an association recruit and retain staff in this job seeker’s market? . How to find the right technology for your association. Despite these high levels of interest, only 47% of employees report receiving any data training from their employer. Job quit numbers also rose in March to 4.5

Recruiting 141

Recruiting Recruitment Technology Innovation 141

WBT Systems

JUNE 19, 2018

In addition to your colleagues in the education department, you may also want to consult with staff responsible for accounting, marketing, membership, and meetings. These consultants know the association LMS market, are familiar with how associations use learning platforms, and understand the association learning business model.

LMS 165

LMS How To Learning Management System System 165

MemberClicks

OCTOBER 20, 2023

If you’re wondering how to improve organizational efficiency and effectiveness in your association, it comes down to having the right AMS. So how do you know what features to look for and how to budget for an upgrade? In this blog we’ll walk you through how to get started. What is association management software?

Software 52

Software Association Management How To Email Marketing 52