GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Associations Now

MAY 17, 2017

Their “Ask The Guru” discussion looked at how to maximize member engagement through diversity and inclusion efforts. It seemed that most were consciously thinking about how to put D+I initiatives into action. After the conference I spoke to Engel, who co-authored a white paper with Marts [PDF].

Team 68

Team Recruiting Recruitment America 68

Reid All About it

DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. New Member Engagement Study Launch Party. More info/register. CMP credit.

Tips 41

Tips Video Content Marketing 41

Membership Marketing

MAY 17, 2010

Speaking Engagements. Speaking Engagements. Here’s How to Engage Your Members. Much effort in membership engagement and retention is focused on informing members of all the great things an association does. But the research shows that giving members more information falls short.

Marketing 40

Marketing How To Price Analysis 40

Nimble AMS

JULY 22, 2022

Keep reading to learn the pros and cons of each model and how to apply each type at your association. Speak with your members, hear their stories, and amplify their voices to create engaging content. If you only use ungated content, you can’t capture leads and track potential members who might wish to join your association.

Content 126

Content Marketing How To LMS 126

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Learn how to successfully use online communication tools to enhance your fundraising efforts in inexpensive and time-effective ways. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. How to Calculate Where your Membership is Headed.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. How to Calculate Where your Membership is Headed. How to Calculate where your Membership is Headed. Cost of Wrong Strategy. (8).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

APRIL 1, 2011

And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. Since forever, associations have overemphasized number of members as a metric. Of course, I believe if you're paying attention to and improving those things, member growth is a likely byproduct.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. I did a post on May 17, 2010, titled, "Here’s How to Engage Your Members" that includes some data on the impact of getting this new member interaction.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4).

Products 40

Products Survey Social Media Price 40

Membership Marketing

JULY 22, 2010

The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4).

Recruiting 40

Recruiting Recruitment Survey Price 40

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. What else did I read this week?

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. You have to be agile enough to change your strategy, approach or messaging quickly.

Marketing 40

Marketing Recruiting Recruitment Survey 40