Experts in Membership Marketing

SEPTEMBER 22, 2013

Written by two respected leaders in the field of association and membership marketing, Erik Schonher, CeM MBA,VP Marketing General, and Trevor Mitchell, CAE, Executive Director Member Programs & Services ARMA International, the purpose of this white paper is to act as a primer and provide association executives with an appreciation of the growing (..)

Tips 28

Tips Marketing Revenue Content 28

Associations Now

OCTOBER 8, 2014

A new white paper offers pointers on picking a new membership and donor management system. So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. You can access the white paper by signing up with ASI right here.

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Social Media System How To Software 40

Reid All About it

DECEMBER 13, 2019

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Their maturity model lays out the path for that journey, and shows you how to manage culture through three different stages: culture as a concept, culture as a practice, and culture as a system. CAE credit.

Raleigh 259

Raleigh Review Class Education 259

Membersuite

MAY 26, 2022

There’s a lot on the line when choosing new technology, said Ryan Costello, chief strategy officer for MemberSuite, that’s why we felt bringing together these expert panelists and recapping the highlights of the session would be helpful to those looking for guidance when considering upgrading their association’s tech stack.

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Technology Software System Process 144

Mariner Management

JUNE 30, 2021

From the technology perspective, that means you don’t want a mobile strategy, or a data analytics strategy, or a social strategy – you need well-thought-out organizational strategy that includes these things, at both the national and chapter level. Review your legacy systems and processes. Recruit your team.

Maine 62

Maine Technology Social Media Strategy 62

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. Read Blackbaud’s white paper on how to engage with them. What do you want to achieve with your strategy?

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Social Media Strategy Marketing Content 64

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. . Publications.

Strategy 40

Strategy How To Marketing Price 40

Jamie Notter

MARCH 21, 2014

Elizabeth Engel, Leslie White, and I put out a White Paper last week on risk, strategy, and implementation. Although not in the title of the white paper, conflict is a big piece of what we write about.

Analysis 70

Analysis Tips Resources Team 70

Associations Now

NOVEMBER 21, 2016

Strategy-setting is useless without an implementation plan. One association leader shares how her board got smart about tactics. And how will we implement it?”. “You have to sit down and poke at your strategy and ask, ‘Is this really practical?'” How are we going to do this? What are the implications?

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Reid All About it

SEPTEMBER 2, 2016

Learn how to help your staff become software champions. Learn tips and tricks to save time, proven project management milestones, how to incentivize your team and speakers to stay on track, and easy-to-implement advice on running your content creation like a well-oiled machine. Participate live or view the recording. Wed 9/7 at 1 p.m.

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NJ Software Innovation Tips 150

Smooth The Path

SEPTEMBER 26, 2019

Member author book lists, blog lists, and link lists to member-written white papers and resources can all help members get the awareness they need. They want to gain step by step, how-to answers for their complex challenges. Related: A new calculation leads to a better association strategy.

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Guidelines Newsletter Video Tips 79

MemberClicks

JANUARY 8, 2024

Communicating During Your Event You likely won’t rely on email as much during the event, but you’ll want to have some communication strategies, particularly when it comes to on-site changes: Again, encourage attendees to download your event app if only to get push notifications for last-minute changes or additions.

Communications 52

Communications Press Release Social Media Tools 52

Reid All About it

MARCH 24, 2016

strategies for reacting to these innovations with greater speed. Guillermo Ortiz de Zarate’s session at digitalNow, The Lean Startup Changes Everything , is bound to give us some ideas on how to experiment with and speed up program development. Today, knowing how to develop new skills is the most important skill of all.

Innovation 150

Innovation Industry Conference Revenue 150

Smooth The Path

JUNE 12, 2018

Here is how to get the most from your speaker investment while boosting both participant and speaker engagement at the same time! Do they have publically available videos, podcasts, white papers, or reports? Lean on the opening speaker. The opening keynote speaker sets the tone for the rest of the conference.

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Conference Content Resources Video 95

Beth Kanter

SEPTEMBER 25, 2017

How To Use Microsoft Technology To Supercharge Your Fundraising guest post by Justin Spelhaug, General Manager, Microsoft Philanthropies. First, access our new white paper , co-authored with NetHope , to learn how your nonprofit can kick-start its digital transformation.

Technology 36

Technology How To Discount Tools 36

Reid All About it

JANUARY 26, 2018

His article is well worth your time because it explains how this “mania for cryptocurrency could wind up building something much more important than wealth.”. Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative.

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DC Washington millennials Chicago 225

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc., The updated white paper looked at data in a number of ways. The first was big data.

Organization 40

Organization Analysis Education Industry 40

Jamie Notter

DECEMBER 12, 2012

Well, it’s sort of complicated, and I’m working on a white paper that will spell it all out (too long for a blog post), but here’s the short version. The next step is to ensure you’ve got the right skills in place to support the technical competency required by both your culture and your strategy.

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Review System New York Process 70

Associations Now

FEBRUARY 19, 2016

A new white paper says that meeting planners and marketers can apply Maslow’s Hierarchy of Needs to engage attendees on a deeper level. They are, according to a new white paper from brand experience agency Freeman XP. They are, according to a new white paper from brand experience agency Freeman XP.

Social Media 40

Social Media Content Tools Marketing 40

Leading Learning

JULY 12, 2021

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. For more on how to do all that, download the full white paper for free at [link].

Case Study 52

Case Study Technology millennials Strategy 52

Reid All About it

JUNE 2, 2017

Learn how to craft the perfect pitch. Hear about the recently released PCMA white paper, The Power of Events , providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models, and a five-year, live streaming case study from PCMA. Location: New York. More info/register.

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Raleigh Chicago DC Washington 150

Association Success

SEPTEMBER 29, 2017

I have shared the findings below, because they each represent important lessons for partnership professionals, to support the development of your programs and to equip you to make the changes you need to your strategy. It is also helpful for staff to consider how corporate partners can align with their specific program area.

DC 85

DC Survey Revenue Review 85

Associations Now

JULY 26, 2013

A report coproduced by the Direct Marketing Association says that though organizations see consumer information as vital, few know how to best steward it. You can download a free copy of the white paper on the DMA website.

Marketing 40

Marketing Survey Report Strategy 40

Associations Now

JULY 24, 2017

Some recent studies point to gaps on the HR front, and how to lead on closing them. Last month Vetted Solutions released a white paper, Diversity and Inclusion: Core Values Among Associations [PDF], that exposes similar challenges in the association community. How to confront that problem?

Recruiting 69

Recruiting Recruitment Report Innovation 69

Associations Now

MAY 17, 2017

Their “Ask The Guru” discussion looked at how to maximize member engagement through diversity and inclusion efforts. It seemed that most were consciously thinking about how to put D+I initiatives into action. After the conference I spoke to Engel, who co-authored a white paper with Marts [PDF].

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Team Recruiting Recruitment America 68

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8).

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Strategy Marketing Price Survey 40

Achieve

DECEMBER 19, 2017

Translated to the nonprofit world, these for-profit tactics can be the difference between simply accessing reports and understanding how to leverage data to serve your mission. But if data showed that your highest-value users are more likely to be older than 45 and female, you’d likely rethink your strategies and tactics in response.

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Newsletter Analysis Report Strategy 52

Membership Marketing

DECEMBER 29, 2010

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. How to Calculate Where your Membership is Headed. 3 Tips on How to Improve the Presentation of Your. How Long does the Average Member Stay with an Asso.

Tips 40

Tips How To Marketing Price 40

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Pricing is a part of marketing and needs a strategy just like promotion and packaging. She shares some great examples from pricing strategies used by a number of associations related to membership, conference, and publications. How to Calculate Where your Membership is Headed.

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Price Marketing How To Survey 40

High Context

FEBRUARY 27, 2009

Thoughts On Strategy: If you can’t innovate now… If you are unable to innovate your web presence now you never will. Can social media be applied to your core strategies? I presented recently on how to generate you own web site ideas at an association industry conference. Subscribe to receive via e-mail.

Strategy 40

Strategy Report Social Media Revenue 40

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Michelle Brien is VP of Marketing & Product Strategy at WBT Systems and a member of.OrgCommunity.

Revenue 53

Revenue Certificate Blended Learning Discount 53

High Context

MARCH 31, 2009

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? You can download a white paper on these strategies here.) Compare your current strategies to your outcomes and audiences.

Strategy 40

Strategy Report Social Media Boston 40

Membership Marketing

FEBRUARY 5, 2010

How to Calculate where your Membership is Headed. And some of them do not realize just how much trouble they may be in going forward. But I agree that data seems to indicate that continued engagement with the market in tough economic times appears to be a productive strategy. How to Calculate Where your Membership is Headed.

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Experts in Membership Marketing

OCTOBER 9, 2013

Written by two respected leaders in the field of association and membership marketing, Erik Schonher, CeM MBA,VP Marketing General, and Trevor Mitchell, CAE, Executive Director Member Programs & Services ARMA International, the purpose of this white paper is to act as a primer and provide association executives with an appreciation of the growing (..)

Revenue 28

Revenue Tips Marketing Content 28

Associations Now

MARCH 13, 2014

There are huge audiences out there waiting to read and share your content, but even if you think your post or white paper is the best in the world, you need to consider one vital factor: emotions. Referring to a study by Fractl , a content strategy firm, Seiter cites the top emotions behind viral content: amusement.

millennials 40

millennials Social Media Content Maine 40

Associations Now

FEBRUARY 24, 2014

Two recent association-specific studies shed some light on the urgency of the issue, and suggest a few paths toward a focused global strategy. For those leading the associations serving those members, there’s a related worry about how to respond, according to the survey. Or, to put it another way: Talk to people.

United States 40

United States Products Strategy Revenue 40

Membership Marketing

JULY 17, 2012

Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Politicians know that just sending one letter or one phone call is not a strategy that will maximize voter turnout. Labels: Growth Strategy , Lifecycle , Membership Life Cycle , Membership Lifecycle. growth strategies. (4).

Marketing 40

Marketing Recruiting Recruitment Price 40