Smooth The Path

JANUARY 28, 2020

When testing new benefits, do you ask for member feedback? Likely your organization puts some of these methodologies to use because you know that member insights are what powers great strategy, change, and marketing. But member insights are hard to come by. Because survey fatigue is real. What do you do?

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Nimble AMS

APRIL 6, 2022

At Xperience, Nimble AMS customers and software staff presented their success with the platform and how to best utilize the association management software (AMS) to reach association goals. Rachel Seratte led the session, teaching administrators what to expect in their new role and how to use Nimble AMS to get the job done.

Software 125

Software Missouri Revenue Innovation 125

Reid All About it

JUNE 11, 2021

Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. How to best approach contract commitments like force majeure, attrition, and hybrid event needs with your hotel partner? Be the Change: How and Why Associations are Changing Membership and Revenue Models.

Certificate 322

Certificate Technology Communications Revenue 322

Higher Logic

NOVEMBER 1, 2018

Well, have no fear, I’ve got seven tips to help you learn how to track the right thing and understand your numbers. Here's more on how to use community data effectively.). This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Be Consistent. Session attendance.

Report 203

Report Tips Marketing eBook 203

Reid All About it

OCTOBER 13, 2017

Russell McCullough at DelCor Technology Solutions shares several new approaches to security training that will make your staff sit up, pay attention, and actually enjoy learning how to be safe online. In this interactive discussion, we’ll explore how to determine what tool to use and how to strengthen and develop underused tools.

DC 150

DC Washington Content Tools 150

Reid All About it

MARCH 22, 2019

.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? Know how to involve first responders and vendors in the risk management process.

Arlington 170

Arlington DC Washington LMS 170

Smooth The Path

AUGUST 30, 2016

Learn how to spread your great ideas and get them acted upon. Understand how to seed and nurture the culture your company needs. Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Higher Logic

JANUARY 23, 2019

Without that data, and the community filled with relationships and resources drawing members in, what do you have? Learn how to harness it to create an awesome personalized experience. As you continue what’s working and improve on what’s not, you’re growing your member insight and using that data to power engaging communications.

Marketing 136

Marketing Communications Case Study Tools 136

Reid All About it

JUNE 3, 2016

Learn how to apply event design thinking using the #EventCanvas, a practical visual language and innovation process to describe, challenge, and design high-stakes events. You’ll find out how to facilitate your team through the process, articulate the way your events create value strategically, or just approach events in a different way.

North Carolina 150

North Carolina Raleigh Marketing Conference 150

Reid All About it

JUNE 10, 2016

Learn how to make better business decisions by becoming aware of the biases that influence your reasoning skills. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. – Measuring: Using Digital Metrics to Gain Member Insight. 1 CAE credit. 1 CAE credit.

System 150

System millennials Member Insights Recruiting 150

Associations Now

JULY 19, 2019

Here’s how to get stakeholders on board. Also: Are mid-career members mentees, mentors, or both? Maddie Grant, a mid-career professional herself, writes on Association Success that associations need to better acknowledge and leverage mid-career members’ insights. The Personify blog shares tips on how to secure it.

Conference 66

Conference Social Media Member Insights Leadership 66

Higher Logic

NOVEMBER 19, 2015

It should attract new members, offer smooth onboarding and persistent attention, and ultimately embrace marketing tactics like great content, campaigns and social media outreach. Every community needs to align with organizational goals and set up a strategy for scale and efficiency. Growth matters: develop repeatable processes.

Social Media 120

Social Media FAQ Boston Content 120

Reid All About it

JANUARY 13, 2023

It’s much better to get this news before your project begins so you can figure out how to juggle these tasks with your regular workload. Building Member Value in a Post Pandemic World. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023. 2023 association trends. CAE credit. Tue 1/17 at 1 p.m. 1 CAE credit.

Revenue 39

Revenue Education Strategy Leadership 39

Smooth The Path

AUGUST 2, 2016

The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark. Might your association be out of sync with members? A new way to think about why member join. Get back in sync.

Member Research 60

Member Research Survey Conference Strategy 60

Reid All About it

FEBRUARY 18, 2022

There are more webinars and digital events than ever competing for the time and attention of your prospects, so how do you rise above the noise? Planning for the Unplannable: How to Prepare a Conference Contingency Plan. So, how can organizers develop a solid contingency plan that they can rely on when the unexpected occurs? .

Content 39

Content Marketing Tips Strategy 39

Reid All About it

FEBRUARY 11, 2022

This GQ article by Clay Skipper is a great read about the counterintuitive ways your mind processes reality—and why understanding how your brain works might help you feel and get more in control of your emotions and reactions. Strategy development and facilitation are not the same thing. Shane Feldman, CEO, Innivee Strategies.

Content 39

Content Strategy Technology Analysis 39

Smooth The Path

MAY 23, 2017

We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing. Related: How to exponentially improve member engagement at any association. It is Day 1 for the associations who know the answers to these questions.

Project 89

Project Conference Strategy Member Engagement 89

Reid All About it

SEPTEMBER 13, 2019

Find out how the Albright-Knox has “shaken off its stodgy reputation and become the place to be.” WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience.

DC 34

DC Washington Revenue Review 34

Smooth The Path

DECEMBER 21, 2015

Wondering how to serve members better? The association who is closest to their members wins. Think about the restaurant owner that assumes that his genre of restaurant is no longer popular when in fact seats would be filled if he just cleaned the bathroom more often. Let’s ask them what they are struggling with.

Member Research 94

Member Research Survey Marketing Products 94