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Here’s a big idea: Innovation can be small

Association Success

While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want? This turned a 4-click login process into a 1-click viewing process and made our members much happier.

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Building a Membership Website That Works: 7 Steps

MemberClicks

Your organization’s membership website is one of your most visible marketing assets. This could include: Discussion forums Membership directories Event calendars and registration Job boards Industry research and reports Through a personal login, membership websites allow organizations to provide additional benefits to dues-paying members.

Insiders

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Building Buy-In for an Online Community at Your Association

Higher Logic

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Be the industry leader. Communities are a great way to promote your association’s status in the industry. Leaving the industry or budget cuts (27%). Lack of value (25%).

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If Content Marketing is the new black, why are associations wearing plaid?

Vanguard Tech

Content Marketing is the “hot new thing” as for-profit marketers rush to create infographics, whitepapers, newsletters, checklists and anything else that will generate inbound traffic. SEO agencies change overnight into “Content Marketing Agencies.” How did your “fashion forward” marketing become a “fashion faux pas?”.

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Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. By and large, the WAV group articles are about important industry stuff—trends, technology, economy.

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A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

It’s important to embrace each association uniquely; however, my experience working with many associations allows me to recognize the successful and similar components of generating NDR across associations and industries. Market your communications. For example, promote articles from your digital edition in your e-newsletter.

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The Start of Something Good: The Welcome Email

Association Briefings

Next, throw out the drably written welcome email with login credentials and account details. For those that haven’t, it means “fear of missing out,” a term coined by marketing strategist Dr. Dan Herman in 1996. You just joined an exclusive group of 12,000 top industry professionals. Here is your account information. Feed” Me!