Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Your association publications are the stars of your member communications strategy.

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Newsletter Communications Press Release Social Media 62

Associations Now

APRIL 16, 2013

Tell me if this sounds familiar: A new industry trend comes along that puts more freedom in the hands of users, and people in the IT department are a bit skeptical about whether it’s right for the association. Flip your Top-down Strategy. Perhaps you might even be one of those people. Bottoms up.

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Associations Now

MARCH 24, 2015

The NACS Public Relations Toolkit is full of information for convenience-store owners on how to carry out successful PR programs in their communities, with instructions on everything from writing press releases to conducting media interviews.

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Associations Now

AUGUST 10, 2016

More Membership Strategy A new set of membership packages is just one part of a large-scale effort to boost retention and grow membership at APICS. “New Membership Structure Press Release” is a very niche genre. Membership app. It doesn’t even have quite the same following as, say, Star Wars fan fiction.

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Associations Now

JUNE 7, 2017

Toolkits are one of the best ways to deliver value to your members by showing them how to make good use of the programs, products, and services your association offers—whether the purpose is to raise awareness of a new campaign, describe a benefit, or teach an important skill or process. But a lot can go wrong in producing a toolkit.

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Associations Now

MARCH 20, 2015

More associations are using their conferences to discover the industry’s next great program, product, or service. Not only do these competitions help the startups, they also benefit the industries in the long run and paint the association sponsoring the competition as being future-thinking and as anticipating member needs.

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Associations Now

SEPTEMBER 18, 2013

As industry changes increasingly turn print magazines into iPad and mobile endeavors, magazine and advertising groups joined forces with Adobe to help create standards that work well with the new formats. The industry groups worked closely with the company, who they see as a natural partner.

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Associations Now

OCTOBER 23, 2013

At a time when scrutiny of fashion industry practices is nearing a peak, Fair Trade USA’s program for apparel is having a breakthrough moment as major brand Patagonia steps up as a partner. Much of Fair Trade USA’s work has been focused on food and beverage products, with coffee being one of its best-known successes.

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Associations Now

JANUARY 5, 2015

It’s too early to say whether the “leapfrog CEO” approach, as Torres calls it, is a successful strategy. They can also help organizations from making a CEO decision that may sound like a “brave” and “innovative” move in the press release but in reality turns out to be a hail-mary pass. Share your thoughts in the comments.

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Associations Now

JUNE 26, 2015

Business travelers are continuing to use new tools and apps inspired by the leisure travel and retail industries. Two familiar examples from the retail world are Amazon’s “Recommended for You” product selection based on a user’s search history and Netflix’s viewing recommendations. Share in the comments.

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Associations Now

JANUARY 23, 2015

“A top priority of event organizers today is driving revenue growth, and sponsorships are seen as a top area of opportunity, while exhibitors are looking to enhance the value of sponsorships,” said Vice President of GES MarketWorks and Strategy David Saef in a press release. Please share in the comments.

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Associations Now

APRIL 26, 2013

“Engaging people using online meeting and event technology has never been more important,” said VEI’s Executive Director Michael Doyle in a press release. percent use online events to market their products or organization. How does your association’s online event strategy and outlook compare to these findings?

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CMA Solutions

AUGUST 31, 2022

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. 64% of users are more likely to purchase a product online after watching a video. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1.

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Video Marketing Strategy New Jersey 52

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. I’ll be happy to feature it as long as it’s not product-centric. Blog or press release? Emma surveyed over 200 marketers and interviewed 25 leading experts to learn where marketers are (and where they’re going) as an industry.

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Cleveland DC Washington Press Release 31

Membership Marketing

DECEMBER 4, 2009

Here is the press release on the award. The ADA is the highest honor DMAW bestows on an individual and recognizes professional achievement, involvement with DMAW, contributions to furthering industry knowledge, and promoting careers in direct marketing, association marketing, and membership marketing. Cost of Wrong Strategy. (8).

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Reid All About it

JUNE 1, 2018

don’t use press releases to find new story ideas. ( I’ll be happy to feature it as long as it’s not product-centric. Join a discussion of BICSI (a professional association supporting the information and communications technology community industry) activities in India. Setting Goals to Execute Your Strategy.

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Trade Association CEO Blog

AUGUST 18, 2011

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. Need C6 Support?

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Event Planning Newsletter Press Release Michigan 28

Reid All About it

JUNE 17, 2016

No product-centric webinars, sorry. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release. More info/register. Tue 6/21 at 12:30 p.m.

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Socious

JANUARY 11, 2017

That’s the mark of an effective product, service, or strategy. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. You can never go back to seeing a single image.

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CMA Solutions

NOVEMBER 17, 2022

The advertising industry has an opportunity to do more than simply reflect an image back to us; it has the power to change the way we are. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. Want more eyeballs on your blog and press release? What’s not to like?

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Marketing How To Social Media New Jersey 52

Associations Now

JUNE 2, 2015

Several months after diamond-industry players discussed a proposal to come together under a single umbrella organization, the Diamond Producers Association appears ready to give its member companies a way to fend off synthetics. Before then, it took about a decade of legwork to put together a representative body for the industry.

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Associations Now

JULY 20, 2015

Last year, Apple quietly released a new product completely under the radar of just about everyone—including the phone companies. It wasn’t even the marquee product on the menu. But while Apple and Samsung are reportedly backing the strategy, the iPhone maker has yet to sign a contract with GSMA. “We

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Associations Now

MARCH 6, 2015

The United Kingdom’s government has built a massive, well-organized online resource for its citizens to access services and information, and it’s a strategy worth learning from. ” The strategy around the website is admirable—and one that any organization, large or small, can respect. “While GOV.UK

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Press Release Resources Revenue Survey 40

Association Adviser

NOVEMBER 6, 2017

We provide editorial and graphics services to all other departments in their efforts to communicate about the association’s products and services. We produce and distribute template resources like infographics, videos, PSAs, fact sheets and press releases that members can customize and use as their own. earlier this year.

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Communications Puerto Rico Social Media Newsletter 109

Off Stage

JULY 5, 2011

Have a compelling product or offer. This rule is, of course, a necessary component of a blog, a newsletter, a flyer, an article or press release: always add the buttons for Facebook, Twitter, email, and other sharing options. What’s the recipe for a good call-to-action landing page? A few simple ingredients: 1. Lawsuit. •

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Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. In 2020, over , 3.6

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Social Media Video Content Press Release 52

SCD Group

JULY 9, 2012

A 5-step Association Newsjacking PR Strategy During the Republican primary season, a Mitt Romney aide told CNN when fall comes, “everything changes. A “major news event” in your profession or industry becomes your “Etch-a-Sketch” moment. Positively advocate for your professor or industry.

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