Information Library Marketing Member Experience 
Reid All About it
JANUARY 5, 2024
He shares five resources for getting up to speed and staying informed about AI. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Non-dues revenue. More info/register.
Higher Logic
JULY 27, 2017
According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. That’s a smart goal, but it requires a deep understanding of members and prospects. File Library Views and Downloads.
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Higher Logic
FEBRUARY 28, 2019
It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ). than to follow through.
Higher Logic
MAY 29, 2020
If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. The chance to make connections is most likely one of your members' top reasons for joining an association. Objection 1: Price.
Nimble AMS
FEBRUARY 3, 2022
These powerful programs contain nearly everything you need for managing your members, accounts, events and organization as a whole. You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. An AMS might include the following.
EventMobi: Association Events
SEPTEMBER 21, 2023
Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! CSAE notes the importance of studying demographic behavior for associations.
Reid All About it
DECEMBER 7, 2018
Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.
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