Reid All About it

FEBRUARY 2, 2024

Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Learn how to identify what’s valuable to your members, serve it to them in an attractive and engaging way, and get your stakeholders on board. More info/register. 1 CAE credit. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

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Association Freak

MARCH 1, 2024

Reading Time: 3 minutes AI In Association Management 2024 As the landscape of AI in association management continues to evolve, the integration of Artificial Intelligence (AI) stands out as a transformative force, propelling us towards enhanced efficiency, deeper member engagement, and more strategic insights.

Association Management 72

Association Management Analysis Member Engagement Strategy 72

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Socious

OCTOBER 24, 2016

Smart organizations are also monitoring their programs’ progress, collecting information on their members’ individual activities and overall engagement levels. That engagement information can be incredibly valuable. Another, less common, use for member engagement data is to bring more money in to your association.

Member Engagement 100

Member Engagement Revenue Recruiting Recruitment 100

YourMembership

JANUARY 31, 2012

Ideas to help you engage, empower and retain members. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com.

Content 150

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Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Higher Logic

APRIL 18, 2019

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. Marketing Automation: Creepy?

Marketing 136

Marketing Tools Strategy Price 136

YourMembership

SEPTEMBER 10, 2012

Ideas to help you engage, empower and retain members. A Content Marketing Primer for Associations. September 10th, 2012 | Posted in Member Engagement + Retention. I just returned from an amazing conference - Content Marketing World. September 10th, 2012 | Posted in Member Engagement + Retention.

Content 150

Content Marketing Software Social Media 150

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Using data-driven insights and AI can help you be invaluable to your members. More info/register.

Tools 272

Tools Strategy Revenue Technology 272

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. A lot of blogs have moved to shorter forms of content because readers are looking for quick-hit information. Offer short information, but scatter it with longer-form pieces in your blog that offers a more in-depth look at complex topics.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. 1 CMP credit.

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

SEPTEMBER 15, 2023

Watch how the members of the International Bridge Tunnel & Turnpike Association used the Open Space concept at a recent meeting —and hear why loved it. Thanks to the CEO Patrick Jones who shared this recently in an incredibly informative ASAE Collaborate discussion. Financial statements. 1 CMP credit. More info/register.

LMS 256

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Higher Logic

MAY 29, 2020

If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Leading Learning

DECEMBER 9, 2021

Here’s what we’ll cover: Express market demand for education opportunities. Express market demand for education opportunities. Your learning business will only be a success if there is a market for it. This means you’ll need to demonstrate that there is a demand among your members for education courses at your association.

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Price Indiana Course Cost 90

Disciple Media

APRIL 26, 2023

For community leaders that means a secure, reliable and flexible way to share content, inspire community members, attract new members and monetize their efforts. For community members that means a safe, informative and fun place that will enable them to meet new people, expand their minds and further their interests.

Price 36

Price Review Video Library 36

Reid All About it

AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . – More info/register. Caputo, J.D. 1 CAE credit. 1 CAE credit.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Hear about some major considerations for online engagement. Revenue and Pricing Strategies for Virtual Events.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Before it’s too late, establish a daily oral hygiene habit that includes flossing and purple Listerine, or pay the price. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m.

Chicago 205

Chicago Education Certificate Revenue 205

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Because 45% of association members cite networking with their peers as their top reason for joining!

Strategy 130

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Reid All About it

AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Partner together to develop opportunities for them to bring their expertise to your members—for a price, of course. Hear about some major considerations for online engagement.

Montana 369

Montana Conference Education Tennessee 369

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. Valuable information for associations! Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running.

Revenue 205

Revenue Certificate Committee Leadership 205

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

San Jose 369

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Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. More info/register (fee for MPI non-members). Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc.

San Diego 370

San Diego Price Strategy Education 370

EventMobi: Association Events

AUGUST 11, 2023

Your event page could feature a registration form, FAQ, information on event speakers , programming schedule, code of conduct, travel information, and more. Member directory. This helps to connect the members of your organization. Members-only spaces. Member benefit page. Contact information.

Examples 130

Examples Directory Software Video 130

Reid All About it

SEPTEMBER 22, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. What’s more, most members now expect a career center as part of their membership benefits. Steal new ideas, blueprints, and playbooks from the best marketing minds in the world.

LMS 266

LMS Revenue Education Strategy 266

MemberClicks

APRIL 26, 2024

Applicants can apply via a resume or through a one-time sign-up to provide their employment history information. Pricing and Revenue Management You will likely be glad you chose job board software that allows flexibility in pricing and posting options. NiceBoard NiceBoard allows users to manage pricing, discounts, and billing.

Software 52

Software Discount Price Revenue 52

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

AUGUST 18, 2023

Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Host: Nimble AMS Speakers: Collier Faubion, Senior Sales Engineer, Nimble AMS Tirrah Switzer, Senior Director of Product Marketing, Community Brands Thu 8/24 at 12 p.m. Daughtry, M.Ed., 1 CAE credit. .

Certificate 195

Certificate Education Revenue Marketing 195

MemberClicks

MAY 30, 2023

When it comes to attracting, retaining, and delighting your members, the types of membership you offer play a big role. The right membership types can help improve your member engagement and member retention. What pricing models can membership organizations have? What is a membership type?

FAQ 52

FAQ Price Discount Revenue 52