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Association Brain Food: 5.24.24

Reid All About it

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Member engagement.

LMS 246
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Association Brain Food: 4.12.24

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SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 257
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Association Brain Food: 10.20.23

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The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274
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The Best Marketing for Educational Programs is Content Marketing

WBT Systems

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. Provides information to help them do their job better or advance in their career. How content marketing works.

Content 150
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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Valuable information for associations! Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing.

Revenue 205
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Association Brain Food Weekly: 12.3.21

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70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Using Event Media to Drive Revenue for Your Meeting. Examine how transition plans and expanded reach can drive and protect advertising revenues. Quick hits.

Revenue 195
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Association Brain Food: 12.1.23

Reid All About it

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Content calendars. Conference/abstract management. 1 CAE credit. More info/register. 1 CAE credit. .

Arlington 268